Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2

 

Must Do’s for Bloggers: Verify your Business Account

Must Do's for Bloggers- Verify Your Business Account

Must Do’s for Bloggers: Verify your Pinterest for Business Account

The very first thing you should do when deciding to use Pinterest to market your blog content is to register for (or convert to) a Pinterest for Business account. Having a business account is free and enables lots of cool features, like analytics, rich pin capabilities, promoted pins, and more!

You can register for a business account here: https://business.pinterest.com/en

 

To convert an existing account:

  1. Log into Pinterest
  2. Click on your profile and view it in “boards” view
  3. Click the cog by your name for settings
  4. Select “convert to business account”.

The very next thing you should do is to verify your blog/website with your Pinterest account. This enables you to see impressions of pins from, repins from, and clicks to your blog content.

How you do this is going to depend on your platform. Here’s how you can do this for WordPress and Squarespace sites.


For WordPress.com users, verification is easy!

  1. Log in to your dashboard and head over to Tools.
  2. Click “available tools” and scroll down until you see the “site verification” settings.
  3. Open Pinterest in a new window and click into Analytics Overview.
  4. Click “verify website”.
  5. Copy the entire code in the pop-up box.
  6. Click over to your WordPress tab and paste this code in the Pinterest verification text field and save.
  7. Click back to Pinterest and click “finish”.

It might take a little time to verify, but sometimes it’s instant. If it hasn’t been verified in a day or two, try again. If it still hasn’t verified, you’ll need to contact the help desk.

You can see screenshots and instructions HERE.

 

For WordPress.org users, you may need to use a plugin. Pinterest Verify plugin should make this easier for you. But, you can also follow the instructions here: 

 

For Squarespace users, Squarespace gives these instructions:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password.
  6. Click Allow to authorize the connection between Pinterest and your site. We’ll never post anything to Pinterest without your permission–this authorization adds an option to create a new pin when you publish new content.

If you’re on Shopify, Weebly, Wix, or a host of other platforms, check out this page for your site specific instructions.

 

 

Pinterest Analytics Tracker

Pinterest Analytics Tracker

Let’s just say today is Christmas and I’m Santa because you’re going to love your gift today! As you know I’m a Pinterest Strategist. That’s just a fancy way of saying I work with people & business every day to help them leverage Pinterest as the powerful marketing platform it is. It’s one of the most incredible things I’ve ever done!

Part of what I offer my clients is weekly stats. I track their analytics and send them weekly reports so they can see just how amazing Pinterest is when you use it correctly!

This week I’m celebrating some tremendous success for my clients and my way of sharing the confetti is to offer you one of my most prized tools!

I’m making available to you the exact Pinterest Analytics Tracker I use for all of my client’s stats and growth trends.

If you are looking for a thorough way to keep up with how well Pinterest is working for you then follow the link and download it today!

Just to share the love I’ve made a demo video to make it easier to use!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2