My system for scheduling a month’s worth of blog content in just one hour, using Tailwind.

My system for scheduling a month's worth of blog content in just one hour, using tailwind

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


You know, you DON’T have to labor over pinning your original content every single day, or even every week. Tailwind (affiliate link) already makes it really easy to schedule lots of outstanding content in advance (saving you time daily, while offering you some other nifty features like looping!)

I’ve been working with clients for a good while now (several years) and I’ve gotten my processes pretty well streamlined. It takes me hardly any time at all to schedule pins for  an entire month’s worth of blog content.

And it’s your lucky day because I’ve decided that this system is just too good not to share!

First you need to identify which blog posts you want to promote via Pinterest in the next month. Not promote as in paid promotions, but promoting as in pinning to your various boards and tribes – getting your content out there. And yes, you want to look forward to the month ahead and see what content might be the most relevant for the time of year or any holidays/events coming up.

I typically pick 4-5 blog posts. Now, this is just OLD content that I’m re-purposing. But you could also pick last month’s blog posts or if you pre-write and schedule your blogs to be published, you could use pins for those too. You can always save a couple spots for any new posts you don’t plan out in advance.

What do I mean by a couple spots?

Well once you’ve identified what content to push, I use a handy spreadsheet to plug in all the info I’ll need for each post so that I can easily copy and paste it into my pin draft in Tailwind. Since I recommend pushing 15 visually different pins to various boards each month, I create 15 lines to represent those 15 “spots” for the pins that I will schedule out for the month ahead.

NOTE: I tend to upload most of my client’s pin images because a) I might not have access to embed the images into their blogs or b) they’ve already got images in their blog posts and we’re just creating several alternates that they don’t want on their site bogging it up.

My spreadsheet has columns for Month & Pin #, Blog/Source URL, Copy & Hashtags, File Name, Tailwind Interval Start Date, Upload Confirmed, and Added to Tribes? (Y/N).

Once I’ve created my graphics, I simply plug in all the info for each design. This spreadsheet helps me easily see when I’ve scheduled each pin to start going out to boards and whether I’ve already added that image to a tribe or not.

TIP: When I write my copy and hashtags, I use a free online character count program like this one. Pin descriptions can only be 500 characters long, so a character counter helps me utilize all of my space without going over and having my sentences cut off.

When I have my spreadsheet filled out for the month, I simply have to upload my images into Tailwind and then copy and paste the info in for each one.

The LONGEST part of this process is filling out the spreadsheet and it might seem tedious – I mean why type it all in the spreadsheet when you can just do it directly on the draft to begin with?

You’re right, you CAN do that – but I find that this method helps keep me more organized. I can at a glance see that I’ve scheduled enough content for the month ahead. I have a record of what content I’ve already re-purposed or made alternate pins for. I have a record of whether I’ve pinned that new blog post already or not. I can sit down in one day and have everything planned out and done and don’t need to keep it on my brain all month long. And if later in the month I’m struck with a sudden panic that I’ve somehow missed pinning something or forgotten to do it altogether, well then my spreadsheet is right there to remind me of what I did (or didn’t) do.

Trust me, when you’re doing everything solo, having a record like this can be a lifesaver. You’ve already got too much on your to do list, and it’s easy for things to fall through the cracks when you’re trying to keep it all in your head.

This method saves you from having to reassess day to day or week to week. You only have to do this once a month!

I mean, you could get totally crazy and do MORE than a month if you wanted to – that’s what makes Tailwind so great! You can specify the exact date AND time to start releasing each an every original content pin you upload or pin via the Tailwind browser extension.

Not a tailwind user? Still limping along using another scheduler or pinning manually.

Pro Tip: There is NO difference to Pinterest between using Tailwind to schedule your pins and pinning manually. I find that the time I save NOT manually pinning or working with a more basic scheduler is worth WAY more than what I pay to Tailwind for the service. Get a free trial HERE (affiliate link). 

If you need help setting it up, check out this guide – or contact me! AND (one more link) if you’re just not sure how Tailwind can help you, check out these real results from my clients and the Tailwind’s expected results.

So here’s what my spreadsheet looks like once it’s all filled out (note, I also group rows so that I can minimize previous months and only see the current/future months):

Pin Spreadsheet

I create my spreadsheet in Google Drive, so that I can access it from anywhere and/or share it with my clients/business partner. 

You can see here that I’ve got September scheduled (actually these pins will run through the end of October). In October I’ll get all the pins uploaded to run through November.

 

So that’s it! All in all, once my graphics are created, it takes me about an hour to input all the info into my spreadsheet and schedule it out in Tailwind.

If you’ve got your own system, I’d love to hear it! Leave a comment or tag me in our Facebook Community.

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

What Can Pinterest Do For You? My Clients’ Real Results (August Analytics Reports)

What can Pinterest do for your biz or blog? Check out my client's real results! (August 2018 Reports).

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


I’m going to be real transparent with you all right now and do something I’ve never done before.

I’m going to publicly show you a few of my clients’ Pinterest stats (anonymously, of course). These are real people and real accounts. The growth is real, as are the declines.

My purpose in showing you all this is so that you can see what Pinterest is capable of. You can see the growth client’s get when we start putting time and effort into their profiles and original content. You can see the ups and downs over time. You get to see REAL results.

I’m a big fan of being REAL with you all. I’m never going to promise you 30 day explosive results or overnight success. Ask anyone who has ever worked with me and they’ll tell you that I always recommend:

-a consistent daily pinning strategy
-a foundation of niche relevant boards
SEO SEO SEO in all the places
new boards monthly
-new original content WEEKLY
-a serious time and effort investment of at least 3-6 months. (3 months to see growth potential, 6 months MINIMUM to see results)

You can’t half-a** this. If you want serious results, you have to put in serious work. My motto is “Quality in enough Quantity, Consistently over Time”.

If you AREN’T seeing ANY growth, ANY results, and you are ready to GIVE UP on Pinterest – or if results/growth is just slow as molasses –  then it’s likely you have an issue with one or more of the following:

Quality: How’s your board topics, pin content, original content, pin visuals, pin captions, SEO, etc.?
Quantity: How many pins you are pinning of other’s and of your own content? How many boards do you have? etc.
Consistency: How often are you pinning? Is it sporadic? Is it spread out throughout the day or all at once? etc.
Time: Have you been trying your current strategy for two weeks? Two months? or Two years? When was the last time you changed up your strategy? When did you start really putting time and effort into Pinterest?

But I digress…

My point is, it’s one of my core values to be real with the information I give my clients and readers. So, to that end, check out these clients’ account stats!


Client A

Client A came to me with a Pinterest that had been run by an entity in India. (No offense to residents/natives of India, that’s just where her management company was based). The entity had very little understanding of how Pinterest worked and NOTHING was optimized. Her pins were very low quality, not optimized for Pinterest sizing, some images were not used legally, etc. She had been using them for a year! She needed a complete rehaul of her account, with niched boards, SEO, and better pin visuals/descriptions. We implemented that in July and in August focused on pushing out her original content and pinning daily. Here are her results:

Charts

Profile Graphs

Website Graphs


Client B

Client B came to me with a similar situation. She needed a complete rehaul as well. We did a POWER UP and then moved her into Ongoing Management in month two. We’ve created branded pins for her and have been using Tailwind (affiliate link) to pin daily, keep an eye on her top performing boards, and pushing her original content to tribes. As a basically brand new account, growth will be slow, but look at how her profile views jumped from essentially nothing to over 176K from May to August! She’s also starting to accumulate clicks to her website – low numbers, but you have to start somewhere. Pinterest has a snowball effect…

Charts

Profile Graphs

Website Graphs


Client C

Client C came to me with a beautiful Pinterest account that was already performing well, but not getting her many clicks back to her website. She needed a little cleanup as far as SEO goes, and also needed a little board “restructuring” to bring in some more niche topics and to consolidate boards with duplicate content. We also began designing pins for her with a consistent branded look. She began to see an increase in clicks to her site and we’ve since been experimenting with promoted pins to get her even MORE traffic! Take a look…

Charts

Profile Graphs

Website Graphs

Now, you might notice in some of her graphs that things look a little wonky around the end of June – this is where we switched from using Board Booster to using Tailwind and things had to recalibrate a bit.


I’ve got loads more examples, but you should be able to see from the above that no matter where you are starting in your Pinterest journey there is *usually* room for improvement and growth! You can also check out this link to see typical results you can expect when using Tailwind (affiliate link)– which is the scheduling platform we recommend (and use for our own clients; we’ve used other platforms and Tailwind simply blows them all out of the water!)

So, how can Pinterest help you? Well, it can get you:

  • more organic brand awareness/exposure
  • more traffic to your website/blog
  • more authority in your chosen niche
  • more sales/readers/followers/raving fans

and if you need help, I’m here for you!

  • Got a quick question? Comment below or pop over to our FB Group.
  • Need an account rehaul/clean up or some optimizing done? Check out our Power Ups! (I’ve literally built nearly 100 Pinterest accounts from scratch ya’ll)
  • Need someone to take the stress away and just magically make it all better? Check out our Management options!

And if you just need a shoulder to cry on, a hot latte, and a hug – because business is HARD sometimes – well, I can empathize with you, Google nearby support groups,. and commiserate with you via Zoom if you’d like 😉

Til next time,

xoxo


Tailwind Visual Marketing Suite

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why Group Boards Are NOT the Best Strategy to Get Your Content Seen

Why Group Boards are NOT the best strategy to get your content seen on Pinterest

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


Group Boards have been around for a long time, and up until this July they were an integral part of any content creator’s Pinterest strategy.

They are still around, but Pinterest has wised up to the fact that most content creators have been using group boards as a way to disseminate their content to the masses. And they’ve basically said “no more”.

Group boards, per Pinterest, were never meant to be a way to push content to viewers. Pinterest intended group boards to be a feature for pinners, who were collaborating on a project or event, to share pins relevant to that project/event with each other.

In order to get back to that original vision, and to discourage the growth of massive group boards with thousands of pins, Pinterest has DEPRIORITIZED content from group boards.

What does that mean?

Before the algorithm update of 2018, pins that were added to group boards had just as much of a chance of turning up (ranking highly) in search results and in the Smart Feed.

With the de-emphasis of group boards, Pinterest is actively suppressing pins that come from group boards in search results/feeds. Pins that are saved to self-curated, publicly visible boards, are thus “prioritized” over pins that come from group boards.

Does this mean we should leave all of our group boards?

Eventually, this might mean that group boards no longer have a place in your Pinterest strategy. HOWEVER, if you belong to very active, niched, groups where the collaborators are routinely visiting that board and repinning content from that board, I wouldn’t leave it just yet.

Because although the pins to add to that board may not be discovered in searches/feeds, they are still findable by group board members when they visit the board, and they may repin your content.

So, bottom line, what’s the recommendation? What should we do instead?

Only your individual Pinterest/Tailwind stats and website traffic can really tell you the right answer here. Just keep in mind that you can’t solely rely on group boards for your exposure now.

But you should definitely be keeping an eye on your pins and how they are performing on your group boards. If your pins are still getting repinned from those boards, if the boards themselves seem high quality, and if leaving the board(s) would cause a significant decrease in your reach/traffic – then I’d suggest that you keep the group board and keep contributing to it, until it’s no longer performing well.

Meanwhile, ALSO invest time into Tailwind Tribes (affiliate link). Find tribes that are active. Add some pins to the tribe and see how they perform. Over time, you may wish to replace pinning to group boards with tribe contributions completely.

ADDITIONALLY, be sure you are focusing on:

  • curating high quality boards of your own
  • using good SEO in all the key places
  • releasing fresh pin content on a consistent basis

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 

Tailwind Visual Marketing Suite

5 Cool New Pinterest Features

5 cool new pinterest features - August 2018 Edition.

 

Do you ever log into Pinterest and suddenly notice that things are a bit different?

I know, you’re thinking, “Who hasn’t?” Because it does indeed seem like Pinterest is CONSTANTLY changing things up. And while it can sometimes get annoying, because glitches, it’s also one of the things I love most about Pinterest. They truly do focus on creating features and experiences that users want.

Boards within boards? We asked and we got it!
Be able to move pins around? We asked and we got it!

Well, you might not have asked for these features specifically, but we think they are pretty cool – and just go to show how the Pinterest team is always thinking about how to make things better!

Multiple Log-in Toggle 

We (the collective pinning community) have been asking for this for what seems like FOREVER and it looks like we might  be are finally getting it!

I’ve only seen it under the Ads section, where you can add another ad account (or have someone share an ad account with you), so they *might* still be testing this feature. I am over the MOON excited though because I suspect this is going to lead into having a multiple account toggle for the login screen too (HA! I was right). If you have multiple accounts, perhaps a personal and a business account, or if you’re a Pinterest Manager like me, this feature is going to be a dream come true!!

UPDATE: 8/20/18 I found the multiple account toggle today! It’s under the three dots at the top right of the “toolbar” – where you’d also find “settings” and “logout”. FYI Pinterest Managers, it looks like currently, you can only add up to 4 accounts to switch between – but that’s better than nothing!!!

Combining Boards

Another great feature, which I discovered quite by accident, is the ability to combine boards SO SUPER EASILY that you actually kind of have to be careful not to ACCIDENTALLy do it.

What I mean is, you can now drag an entire board INTO another board and it will automatically create a new sub-board within the parent board. Pins from board A (the board you are moving) will automatically be moved over into the new sub-board on Board B, and Board A will be removed from your board lineup. How great is that?!

A word of caution though, I’ve nearly accidentally combined boards when simply trying to rearrange my boards via drag and drop. Be sure you know where you are dropping your board! And if you get a little pop up box, do NOT just automatically hit OK without reading, because you might just combine a board you didn’t mean to – and there’s no easy way to undo it.

Audience Insights

Pinterest Analytics are undergoing some updates as well. One of the things that has recently been introduced is audience insights. This report allows you to see what categories and general topics your followers are pinning. You can also toggle to see what interest trends are for ALL Pinterest users.

Additionally, this report shows you age and gender demographics, as well as what devices your followers are using (i.e. iphone, android tablet, ipad, etc.), and what countries and cities you reach.

More Ideas (for sub-boards)

Whenever you click into one of your main boards, you might see a little button at the top for “more ideas”. Pinterest seems to be trying to get users to actually utilize the sub-board feature more and is providing a few keyword topics that they think would be relevant or related to your main board topic. If you click on one of these suggested keyword phrases, Pinterest will automatically add a sub-board named with that phrase to your main board.

This doesn’t seem terribly refined yet, sometimes the suggestions aren’t a good match, but it’s a good feature to help you think of how to expand the board’s focus and bring in new related content – plus it SEO titles the sub-board for you!

Smaller Pin Thumbnails

If you have a board with hundreds or thousands of pins, it can be difficult to ever really see ALL the content that is on the board. You’d have to scroll endlessly forever to reach the bottom where the oldest pins live.

Pinterest has added a new button for a smaller thumbnails view, right within whatever board you are viewing. It’s at the top right of the board’s pins. Clicking it makes everything smaller and thus you can see MORE pins on one screen. I haven’t checked to see if this feature is on the mobile app, but it makes sense that for mobile users this would be an invaluable feature – since you have less screen real estate to work with.

I know there are likely many more features and changes Pinterest will introduce — It’s kind of their MO — so if you’re seeing a new feature I missed, please let me know!

I’ve got my fingers crossed for that multiple log-in toggle (CHECK!)…. and a business category (still).

xoxo

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

The Ultimate Guide To Making The Switch From Board Booster To Tailwind

Switching from Board Booster to Tailwind: Best Practices

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


The Pinterest Marketing world was shaken up quite a bit in late June of this year when Board Booster shut down amid talks with Pinterest regarding partner status. Unfortunately for all of us that loved Board Booster for it’s unique features, we’ve been left to adjust our pinning strategy to either manual pinning only or to one of the official Pinterest pin-scheduler partners (say THAT five times fast!). That leaves Hootsuite, Buffer, and Tailwind (affiliate link – Yes, I’m an affiliate now ya’ll – that’s how much I’m a believer!) as our current options.

Of these three, Tailwind is by far the most robust and will be the easiest transition for previous Board Booster users. You can accomplish many of the same things with Tailwind as you did with Board Booster, just the mechanics of it are a bit different. Honestly, what took me the most time to get used to was the user interface of Tailwind. Once you learn where everything is and how it works and/or replaces previous Board Booster features (may they rest in peace), using Tailwind to manage your pinning strategy will be just as easy as it was before.

I’ve even discovered a few new tricks with Tailwind that make sourcing pins for your scheduler way easier than it ever was in Board Booster.

The biggest plus for making the switch though? Tailwind as an official partner (affiliate link) doesn’t violate the TOS of Pinterest and so there is no risk of your account or pins being penalized for being published through this program. And with Pinterest putting extra focus on new, fresh, pins (versus repins), Tailwind provides some security there too – whenever you pin the same pin to multiple boards via Tailwind, each instance of that pin is a “fresh” pin – not a copy (repin) of the original. Mischief managed! (Harry Potter fans unite!)

Okay, so ALL that said, HOW do you take that lovely streamlined easy peasy pinterest strategy you had all figured out in Board Booster and transfer it over to Tailwind without giving yourself a grade A migraine in the process?

Introducing…. THE BLUE FAIRY STUDIOS ULTIMATE GUIDE TO MAKING THE SWITCH FROM BOARD BOOSTER TO TAILWIND! (Ta-da!)

Setting up the scheduler (Tailwind’s Publisher feature)

What you did in Board Booster: Selected the boards you wanted to pin to and set up dates, times, and number of pins for each board. Board Booster created secret boards which you then curated your pins onto and BB took care of releasing them to your publicly visible boards according to the schedule you set up.

What you need to do in Tailwind: Identify how many times you want to pin each day to your various boards, TOTAL. Create a smart schedule in the publisher under “your schedule”. Tell tailwind how many times per day you want to post. I recommend 20-30.  It will generate a schedule for each day of the week with recommended time slots that you can edit, delete, or add to.

NOTE: each day will probably NOT have the exact number of pin times you requested. For instance if you chose to pin 20 times per day, some days may have more than 20 and some days may have less than 20, but over the course of a week, the pinning AVERAGE will be 20/day.

TWPublisher1

Screenshot of the “Your Schedule” screen after generating a new smart schedule in Tailwind. Don’t forget to set your timezone!

Adding Pins to Publisher

What you did in Board Booster: browsed Pinterest and pin directly to secret feeder boards.

What you need to to in Tailwind: source pins  within Tailwind itself, as well as within Pinterest using the Tailwind extension. I’ll cover some of the unique ways to source pins from within Tailwind in a bit. For now, let’s focus on what happens when we source a pin from within Pinterest.

Whenever you want to add a pin to add to the publisher from within Pinterest, you’ll want to click the tailwind icon that appears when you hover over the pin. Then choose which board you want to pin to. From there the easiest thing to do is to simply add to queue – since you’ve got this lovely smart schedule all set up. Don’t worry about it if you’re adding a bunch of pins to the same board in a row. Once you are done adding all your pins, you can simply visit the “Scheduled Pins” section under the Publisher feature and shuffle the queue a few times to mix them up. However, you CAN also assign specific dates/times to each pin at the time of pinning. To do this, just click the little clock in the corner of the pin preview that pops up after clicking the tailwind icon.

TWPublisher2

Add a board, or several, and click add to queue! Make sure there is a source URL, Tailwind won’t allow you to schedule any pins without a source URL.

Within the “scheduled pins” screen itself, you can drag pins around to different time slots, lock pins in place so they don’t get shuffled, and send scheduled pins back to drafts for editing. Just click and drag the thumbnails or click the timestamp on the larger pin views to the left to edit.

TWPublisher3

Just click to edit any part of a pin – time, target board, description, or url. PLUS, send pin to twitter or facebook page right from the interface! The lock symbol means this pin won’t move when the queue is shuffled.

Sourcing Pins (from within Tailwind):

Maybe you used the Pin Sourcing feature on Board Booster to automatically find pins for you based on a board, or a keyword search term, etc. Tailwind doesn’t have that feature, but it does have a few different ways to help you find quality, relevant, content to reshare to your own boards and fill up your scheduler.

One such way to find related content is to hop over to the “published pins” screen, under the Publisher feature. There you’ll see pins you’ve added recently. You can filter these by board, by category, and by url source. Then you can look at the pins that performed the best and click “find similar content”. From the pop-up screen, you can refresh the suggestions over and over if you’d like.

You can also repeat this same process from the “pin inspector” screen under “insights”.

TWPublisher4

Previously published pins, filtered by board title, and sorted by repin count. You can reschedule the pin, add to tribes, and/or find similar content from this screen.

TWPublisher5

What you see if you click find similar content. Refresh as needed. Add to schedule as you would any other pin.

Another way to find relevant pin content is to head over to the “Insights” tab and click “Board Insights”. This screen will show you a report of your individual boards’ performances including the number of pins on the board, number of people following the board, number of repins from the board, a virality score (tailwind specific metric), and engagement score (tailwind specific metric).

I like to deselect group and secret boards so it only shows the boards you have publicly visible and that you curated yourself. From there, you simply click the find similar content button for the board of your choice, and add pins to the queue as usual.

TWPublisher6

I focus on adding pins to boards that are performing the best, to keep them active and draw in traffic.

The last way to source pins from within Tailwind is via the Tribes feature. You’ll have to look for tribes that fit your niche well and then you simply browse the pins that have been added to that tribe and send them to your queue as usual!

TWPublisher7

On the PLUS plan, you’re limited to 5 tribes (unless you were an early adopter). However, you can purchase unlimited tribe access for an additional fee.

Contributing to Tribes

That brings me to the issue of tribes on Tailwind vs. Tribes on Board Booster. They are totally different, and not automated on Tailwind, so you need to be sure to follow each tribes rules to a T, or you’ll be removed from the tribe.

What you did on Board Booster: With Board Booster tribes, you simply added your pins into the tribe and selected which board you wanted tribe repins to go to. Then Board Booster automated the repinning, making sure everyone’s content had an equal chance to be repinned.

The great thing about that system was that everyone had a chance to get repins. The bad thing about that system is you often ended up with not very well niched tribes, your pins got repinned to irrelevant boards, etc. Also, these pins did not go into your secret feeder boards/scheduler, so using Board Booser tribes could crazy increase how many pins you were pinning each day – which could come across as spammy behavior.

What you need to do on Tailwind: Join niche-relevant tribes and contribute your best pins. Reshare other’s pins by adding to your scheduler queue.

Since each tribe member is responsible for adding pins from the tribe to their queue, and it’s not automated, you get to pick and choose which pins to share. And unlike Board Booster where all tribe pins were forced to go to the same board(s), regardless of relevancy, you can pick a different target board for each pin you decide to use.

The bad thing about Tailwind’s system is your pin may not get picked at all. There’s no guarantee tribe members will choose to repin your content. HOWEVER, if you are creating quality pins and joining niched, relevant, tribes, your chances of getting reshared are good. If you find your pins aren’t getting reshared at all after a period of time (let’s say a month) then you need to either up your pin design game or find a different tribe to join.

You can also create your own tribes, invite members to tribes you belong to, and see how well your pins are performing within each tribe you belong to.

NOTE: Unless you pay for the tribe boost (upgrade), on the PLUS plan you’ll be limited to 5 tribes and 30 pin contributions (total across all tribes) per month. 

Pinning your own original content

What you did on Board Booster: Set up a “scheduled campaign” to enable you to pin your original content pins once to multiple related boards or group boards, based on an interval schedule you set.

What you need to do on Tailwind: Create Board Lists and utilize Intervals.

First, go into the Publisher tab and click on Board Lists. Create groupings of boards you will commonly want to pin the same pin to. For instance, your newest blog post would normally get pinned to x, y, and z personal board plus your 5 blogger group boards. Put all of these boards into a board list and give the list a title that will help you remember when to use it (i.e. new blog post pins).

TIP: Put the MOST relevant board as the first board in the list – I.E your dedicated blog or biz board – or manually pin to the most relevant board and then schedule out the rest. This is important because repins will retain all the SEO information of the first board the pin is pinned to.

Then, whenever you are ready to schedule out your original content, go into the “scheduled pins” section of the publisher and click create new pin. Upload your pin image files from your computer, instagram, or a browser extension button. The uploaded images will go into the drafts section where you can edit urls, descriptions, and choose which boards they should be pinned to.  Choose the board list (marked with a yellow star) you want to use and add any other individual boards that may be relevant to that particular pin.

Then DO NOT click add to queue!!! This is important. In order to add these pins to the scheduler in a LOCKED position, so they won’t get shuffled up and are guaranteed to go out on the right day at a specific time, and be spread over a period of time rather then all at once, you want to use INTERVALS.

You will not see this option until you have selected multiple boards (or a board list), so make sure you have the target boards designated first.

Then look at the bottom of the pin and next to “add to queue” you’ll see “use interval”. Click that. Then click “optimized”. This will put the pin in your scheduler in a LOCKED time spot that is OUTSIDE of your designated time slots already (so your original content won’t take up a time slot, or be at risk of getting shuffled around, and you can be sure you’re keeping a good ratio of your content to other pinner’s content).

You’ll need to select what day and time you want the interval pinning to begin, and how long tailwind should wait before releasing the pin to the next board. I recommend 1 day intervals, unless you have a LOT of boards that pin is going to (like, more than 7). In that case I do some math so that all my boards will get pinned to within a week’s time. So depending on how many boards are getting the pin, your interval might be 8, 10, or 12 hours (for instance).

TIP: I upload about 3-7 original pins per week in order to constantly have fresh content going out

Alright, I think that pretty much covers everything – except looping (and random campaigns from Board Booster, which was essentially another looping feature). Tailwind has Smart Loop in beta right now and I haven’t personally experimented with it, so that will have to be a blog post for another day. Update 8/30/18: I just got invited to the private beta and webinar in September! I’m super excited to get all the best practice deets! I’ll be sure to post and share tips with you!

Hope this guide has helped your transition anxiety and provided some valuable insight into how to use Tailwind (there’s that sneaky affiliate link again – but seriously you should try it!) to effectively manage your pinning strategy! If you have any questions, leave a comment or tag me in our Pinterest Mastermind Community on Facebook!

xoxo

Ready to get started with Tailwind? Click below for your FREE TRIAL!
(affiliate link)

Tailwind Visual Marketing Suite


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Using Trends to Fuel New Pinterest Board topics

So now that I've lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let's talk about how to beat that brain block and come up with these new board topics regularly. One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool.

So now that I’ve lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let’s talk about how to beat that brain block and come up with these new board topics regularly.

One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool. At the top of your Pinterest page, there is an icon that I think looks like a compass (maybe it is, I don’t know). If you click that, you’ll come to a screen that looks like this:

BP103017

This is where you can find what is currently trending as well as new topics and “picked for you” topics.

All of these things are based on what people are currently searching for. In the case of “picked for you”, Pinterest looks at your search habits and pinning habits to compile these suggestions – which is one reason why I always say to pin for your audience and not your own interests (in addition to helping curate a useful Smart Feed).

The topics are presented in keyword friendly phrases that you can use! You might need to tweak the word order or add/subtract words to make them relevant to your audience, but the general root keyword phrases are already there for you to use – no Google keyword tool needed here!

You can click into specific categories at the top to see what’s trending in each category. And often, if you refresh the page, you’ll get different trending keywords each time (sometimes you won’t, but just check back in a few hours or the next day and it has usually changed by then).

Now, similar to the rabbit hole method of searching for group boards, this process can totally suck you in and you’ll end up distracted and scrolling through pictures of delicious cake pops or lifesize lego sculptures or something equally irrelevant. SO, I advise you to set a timer! Also, jotting down keyword phrases as you find them is helpful so that as you dig deeper and deeper, you don’t lose or forget about those previous ideas.

Once you’ve compiled a list of ideas – or your timer has run out – pick the ones that your content would mesh with as your first new board topics to make. Then assign each new board topic a date that you will create, fill, and publish the new board. I like to plan an entire month or two at a time.

Remember to aim for 1-4 new boards each month (on top of your previously established 15 foundational boards).

And also, don’t forget, if any of these trends go out of style (or are seasonal or holiday based), to make them secret and get them out of your board collection so that you don’t look totally out of touch with the current day/season!

xoxo

Psst! I’ve done the work for you!
Download this month’s FREE “What’s Trending?” list from the Resource Library.

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

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How to come up with new board topic ideas using the Pinterest discovery tool

Why you should regularly create new Pinterest boards

Whyyou should regularly create new pinterest boards

You already know that boards are the system Pinterest uses for content organization. You’re free to create and curate boards on any topic, use any title, and include any content on these boards from any number of sources including:

  • Pinterest itself
  • Your website or any website with pinnable content (including video content).
  • Your computer via image upload, and attaching a redirect url.

But do you really know how to use this system to your marketing advantage?

If you’re using Pinterest to market your biz/blog, you’re probably in one of two camps:

1) You have no idea what boards to make

or

2) You go crazy making all kinds of boards. Possibly even boards that don’t relate to your target audience at all.

People in camp 2, this post isn’t for you. You typically don’t have a problem coming up with board topics, you have a problem with how you NAME them. So, this post and this post is for you.

Now, back to my camp 1 people.

Over the next few blog posts, I’m going to help you get through this brain block you’re experiencing when it comes to coming up with new board topics.

But before we get to that, it’s important that you realize WHY you need to create new boards.

If you’ve been following the blog or my FB group discussions, then you’ve probably seen me say that you need a minimum of 15 boards. This is your starting point, your baseline, your foundation. These 15 boards are the backbone of your Pinterest account and all future management/growth strategies.

But you can’t stop there.

Repeat, YOU CAN NOT STOP AT 15 BOARDS AND NEVER MAKE ANY MORE.

Why? Recency, that’s why. And SEO.

Part of the algorithm that tells Pinterest that your account, your boards, and your pins are valuable and worth showing to people is how often you actually put new, valuable content out there.

Now, yes, you could simply keep pinning to the same old 15 boards, theoretically forever, and that would count as putting new content out into Pinterest-land.

But here’s what would happen:

  1. Your original 15 boards would get huge. So big that they’d become overwhelming. No one could ever hope to reach the bottom. If you aren’t looping your old pins, those old pins would get lost forever and potentially never be seen again.
  2. Your content would get diluted. If you aren’t looping your pins, your older content is getting pushed farther and farther down and lost amid a sea of other content. Even if you are looping your pins,your content still probably isn’t coming back up often enough, since it will comprise such a small percentage of the total board content.
  3. Your board’s “duplicate content ratio” would skyrocket. Chances are, over long periods of time, you pin the same thing more than once. If you’re recycling pins manually to “loop” them, and you don’t have a process for deleting old or underperforming duplicate copies, then you will potentially have a LOT of duplicate content on your board(s). High duplicate content ratios indicate a lower value to Pinterest and the algorithm is less likely to show/suggest your pins to other users.

So creating new boards routinely isn’t JUST about recency. It’s also about maintaining order and quality.

And I mentioned SEO.

Creating new boards regularly, as part of a strategy for creating order and maintaining recency/quality, ALSO helps your search ranking because it allows for additional keyword phrases to be associated with content on your account. 

This ultimately helps you get found by users, since the number one function of Pinterest is as a search engine.

For example, you have a board for Fall Decor as one of your 15 baseline boards. Creating new boards, like Fall Mantle Decor, Fall Floral Arrangements, Fall Door Wreaths, DIY Fall Home Decor Projects, Autumn Tablescapes, etc.  help associate these additional keyword term phrases with your account.

So that when people use these phrases in the Pinterest search bar, Pinterest matches your boards/account with their search query and shows pins from your account among the search results.

Disclaimer: Recency/activity, relevancy/seo, and visual appeal/pin quality are ALL important to getting ranked higher. So you need to be nailing ALL of those key points.

I do NOT recommend that you go brainstorm and create tons of new boards all at once. While that would help your SEO, that would negate the recency (consistent activity) factor. It’s important to keep those two in balance.

What I recommend then is to create your first 15 boards. You can do these relatively quickly and don’t need to space them out. This gives you an SEO foudation, but also allows room to grow.

Then develop a strategy for creating new boards regularly. I recommend 1 to 4 new boards per month. That’s as little as once a month and as much as once a week.

Personally, when I am planning new boards for clients, I use a spreadsheet (or the Pinterest Planner) and I plan the board titles/topics, plus the dates to release new boards, for 1 to 2 months in advance. Then all I have to do is follow my schedule!

You could also create your new boards as secret in advance, and then just pin to them as you have time. So that when you need to release a new board, you simply toggle one of them from secret to public.

I recommend having 25 pins on each new board you make when it’s publicly visible, regardless of whether you pin to a secret board slowly over time or to a new public board all in once sitting. Give the board some “bulk” from the get go, enough pins on your new board for people who land on it to have something to scroll through.

If this all sounds really daunting to you, I promise it’s easier than it sounds!

Over the next few weeks, we’ll be talking about how to come up with all these new board topics so stay tuned! In the meantime, you might want to brush up on these 10 Pinterest Tips for establishing a good foundation.

Until then,

Whyyou should regularly create new pinterest boards (1)

xoxoDid you know there are EIGHT ready to go Board Topic Lists, based on popular niches/industries, in the Resource Library? These lists give you 15 board topic ideas to use and/or expand on so that you can get your baseline set up quickly and easily. Or you can use the ideas on these lists to fuel your future boards. Either way, you should definitely download these. Visit the Resource Library and grab yours today!

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why “following back” on Pinterest is a terrible idea

Why Following Back on Pinterest is a TERRIBLE idea, and what to do instead.

I don’t mean to rant, but what is the deal with “follow backs” on Pinterest?

I see it more and more lately as people start turning to Pinterest as a marketing platform – instead of just their Thursday night dinner inspiration.

“I follow back!”

I see it ALLL the time in various facebook groups when someone plunks down their Pinterest URL on a social share thread.

Ugh! For the love of all that is good and holy STOP using the follow back method on Pinterest!

stop treating pinterest like instagram

It’s not the same, it doesn’t work the same, and the follow back method is going to HURT your Pinterest experience and end up causing you a TON of frustration and wasted time.

Here’s the deal:

Pinterest has this thing called a Smart Feed. This smart feed learns your pinning habits, your search habits, and looks at who and what you follow on Pinterest to bring together a nice little collection of pins that you might be interested in, each and every time you visit and in real time as you use Pinterest.

When you blindly follow people back, with no other justification than because they followed you, you are throwing a giant wrench into the whole purpose of the smart feed.

Not only that, but you are actively making it HARDER for you to find content to repin on your own boards that is RELEVANT to your target audience.

Because the whole idea, for business owners and bloggers and anyone who is concerned with getting traffic to their website via Pinterest, is to pin content to your boards that is interesting to your target audience.

What happens when you “follow back”, just because, and without determining if their content is indeed valuable to you as repin content, is you introduce non-relevant content into your smart feed.

Over time as you continue to follow irrelevant accounts and boards, your smart feed becomes entirely useless, full of content you don’t really care about and that your audience won’t care about either.

You should ONLY follow accounts or boards that provide good content that you want to repin for your audience. In this way you will cultivate a smart feed that is relevant and useful.

So when you go to fill up your pin scheduling tool each week (or your secret boards if you are following my recommended Board Booster strategy), it will be super super easy to find content.

So don’t follow back.

If you’ve been following back, I recommend unfollowing 10  irrelevant accounts a week until you get through all of the accounts you follow, so that you’re only left with the ones that provide value to you.

And absolutely don’t do the follow unfollow thing. That’s just gross.
xoxo
If you’re struggling to figure out who your target audience/market is and how to reach them on Pinterest, the Resource Library is for you! In it you’ll find a pdf worksheet to help you define your target audience and lots and lots of video tutorials for how to uplevel your Pinterest strategy so you actually reach your audience! 

 

Stop treating Pinterest like Instagram! Why you SHOULDN'T be following people back!
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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

A Course Review for Board Booster BOSS

In August, our shiny new course was released on Thinkific alongside our Resource Library. It’s called Board Booster BOSS and it teaches a complete set up for automating your Pinterest activity, in a way that is strategic and will give you the most benefit/bring you the best results.

Well we got our first blogger review back today and we couldn’t be happier! Not only did she LOVE the course, she totally wrote a rocking review that captures all the things I hoped others would see and value!

If you haven’t guessed by now, I’m not one for bush-beating or stringing people along or for you know, promising the moon but delivering only a small sad rock. If you read our core values on our website homepage, you’d see that “real talk” is one of them; I don’t sell magic solutions. I sell pragmatic, strategic solutions that work – with a little effort and some time.

But even with “real talk”, I struggled to explain how this course is different from all those other courses out there. I know it is, I just couldn’t convey it in words.

Lucky for me, Allie over at Allie Nimmons Creative, did it for us.

Because really, I don’t want you to just take my word for it. I think quality is shown best by the testimony of others. My biggest hope for Blue Fairy Studios is that others will truly see and feel the value of what we are doing  and the information we are providing, know it to be true and genuine, and to share that with others who could benefit from what we have to give.

Please visit her blog and read the course review she did for us. It would mean a lot to me and my team here at Blue Fairy Studios, because we do everything we do for you (and we know this will help make your life easier).

xoxo

 

The Pinterest Marketing Strategy for Bloggers that you can do in an hour or less each week! Pinterest for Business Tip: Have a strategy! Board Booster BOSS provides a complete set up and strategy for getting your pins seen, saves, and clicked! The Pinterest Marketing Strategy for Etsy Sellers that you can do in an hour or less each week!

Pinterest Resources: September

FREE educational materials for bloggers, sellers, and coaches. How to use Pinterest to market your blog & biz effectively!

I hope everyone is having a wonderful start to Q4! September is my FAVORITE month of the year! Soon, the leaves will be changing to a tapestry of oranges, reds, and yellows! I can’t wait for campfires and s’mores, crisp mornings and nights, apple cider and all things pumpkin!

I also can’t wait to load up NEW stuff for you in the resource library and membership materials! I’ve already put a few things up, but there is still more to come throughout the month. Here’s what FREE resources you can look forward to this month:

“What’s Trending?”

Each month I release a list of what is trending on Pinterest for each major topic category. You can use this list to brainstorm new board topic ideas, so that you can be sure to cash in on those trends and bring more traffic your way!

Pinterest Basics

This is a short video series I started to talk you through some of the very basic building blocks for Pinterest Marketing success. There are 3 videos (so far) and video #3 is uploaded already for September! This is a FREE resource, you do not need to be a member to view it.

However, if you ARE a member you get access to LOTS of other goodies, like the ones below.

Membership is just $12/mo and you can cancel anytime. Look at all the stuff our members are getting just this month!

Pinterest Case Study #5

Yep, I do one of these EVERY month. Case Studies are short 5-10 minute screenshare videos where I review a Pinterest account and provide my top 3 tips for improvement – plus a few bonus tips here and there. (Members Only)

Pin Pack #3

If you’re looking for a few templates to help make designing your pins easier, I’ve got you covered. These are created by my fabulous team designer, so they have that extra special professional touch!

Visit the library and grab this month’s downloads NOW! (Members Only)

Monthly eBook

I spend a lot of time writing blog posts that are helpful and full of tips and explanations. BUT for the casual reader, it can be a LOT to sift through. Not every post may resonate with you, and some posts may be JUST what you need right now. To make finding the information you care about easier for you. I’ve started to compile them into short ebooks.

The first one is for you bloggers out there and goes through 4 MUST DO’s to help you get the most out of Pinterest for your blog. Download it from the Library! (Members Only)

Monthly Tutorial

I like to make screenshare tutorial videos because sometimes it’s just easier to SEE how to do something than it is to read a list of instructions. Each tutorial video covers a specific piece of Pinterest strategy, that I use and recommend, to help you up your Pinterest game!

This month’s tutorial video will be “How To Use The Pinterest Search Bar To Create New Board Topics”. (Viewable by Members Only)

 

If you’re not ready to be a member, that’s ok! There’s still plenty of learning material available to you in the library! And Members and Non-members alike can ALWAYS visit the library to see what’s new!

Other opportunities for learning include:

Pinterest Mastermind Community on Facebook

Board Booster BOSS ecourse

 

As always,

Happy Pinning!-2