8 Critical Keyword Placements for Pinterest SEO

Did you know that Pinterest works VERY differently than any other social media platform? That’s because it’s not even really social media! It’s a SEARCH ENGINE!

Like all search engines (Google, Bing, etc.) Pinterest relies on keywords and keyword phrases to match users with what they are looking for.

Easy enough when you are a casual Pinterest user, just type what you want in the search bar and go! But what about when you are using Pinterest as a business or blogger and YOU are the one putting the content up? How does SEO work for you to get the right eyes on your content?⁣

Well, there are 8 CRITICAL PLACES you should be strategically using keywords related to your niche and content. ⁣

These are: ⁣
1) Board Titles
2) Pin Titles
3) Board Descriptions
4) Pin Descriptions
5) Hashtags
6) Sub-board Titles
7) Profile Name
8) Profile Bio

Let’s take a look at each one in depth.

1. Board Titles

When you want to create a new collection of pins (AKA board), your board titles tell Pinterest a LOT about what kind of content they should expect to find on that board. ⁣

When a user searches for something, let’s say Valentine’s Day Treats, the user can choose to filter the search results by BOARD TITLE – making the keywords you use in your board title EXTRA important and powerful!⁣

When you go to create a new board, title it with your audience and ideal viewer in mind. What content are you planning to put on this board? What term is your audience likely to search for to find this type of content?⁣

There are likely several similar terms you could use: Valentine’s Day Desserts, Valentine’s Day Sweets, Valentine’s Day Party Snacks, etc.⁣

You can do a little research and look these terms up in the Pinterest search bar. See what kind of content shows up and if your planned content fits well with those results.⁣

Also, you can check out trends.pinterest.com to compare 2-4 similar terms and see which one might be more popular!⁣

Whatever you do, DON’T use Board titles like V-Day Goodies or I love Baking or Nom Nom Cookies!⁣

LONG STORY SHORT: You want your board titles to be a 2-5 word search term (I prefer 3 or 4) that users are likely to search for!

2. Pin Titles

Pin Titles are a relatively new feature still. ⁣

Often when you create a pin from a URL (or input a URL manually), The Pin Title will auto-fill. ⁣

But you do not HAVE to use the words that auto-fill based on the metadata. ⁣

Regardless of whether you use the auto-fill or manually input a pin title, you should use a keyword phrase that is representative of the rephrase content topic. This phrase can be “sentence like” as in “13 Ways to Use Coconut Oil”, or you can start the pin title with a shorter keyword phrase like “Wardrobe Essentials” and then use your blog of Business name and/or other “subtitle” keywords. ⁣

I.E. Wardrobe Essentials: Lightweight Sweaters – Next Level Wardrobe (we do this when we’re pinning IG content for @nextlevelwardrobe) ;)⁣

Whatever you do, remember to use keywords people are likely to search for! ⁣

Pro Tip: Use “Title Case”!!! ⁣

3. Board Descriptions

I bet you have boards on Pinterest that don’t have a board description. ⁣

It’s okay, a lot of people miss putting descriptions up for their boards. BUT it’s a missed SEO opportunity!⁣

Board descriptions help further define your board’s content. And they help Pinterest associate additional keyword phrases with your boards. ⁣

Remember how I said there are likely several similar search friendly phrases you could use to title your board? ⁣We picked the most popular or the one that people would most likely search for, to use as the Board Title, but we don’t have to “throw away” those other search terms!⁣

Put them in your Board Description!⁣

You can either write your descriptions in sentence structure (which is more aesthetically pleasing), or you can just list out the additional keyword phrases – or you can do both and write a short sentence followed by a list of keywords. ⁣

Regardless, don’t leave this spot blank. Even just 3-5 keyword phrases is better than nothing!⁣

4. Pin Descriptions

Pin descriptions aren’t as prominent as they used to be. Pinterest keeps changing how descriptions are viewed. ⁣

As of now, descriptions are hidden under a “more information about this pin” button, which is only visible when you click the pin for a closeup.⁣

Does that mean pin descriptions aren’t important?⁣

No! ⁣

Now, I have a gut feeling that descriptions MAY go away completely. I am envisioning a world where you use keyword TAGS on pins rather than typing freeform descriptions. ⁣

I could be WAY off base, this is just speculation, but given how descriptions have been continually buried, it’s not out of the realm of possibility.⁣


At least for now, pin descriptions are still important and you should definitely be writing 2-3 sentences with keywords in them for each pin you create OF YOUR OWN CONTENT. ⁣


Don’t waste time writing or re-writing pin descriptions on OTHER people’s pins! If you run into a pin that has no description or has a poor quality description, just skip pinning that particular pin (unless you REALLY LOVE the pin and just NEED it on your board).⁣

If I end up being right about the whole tag thing, you can consider me a psychic ;)⁣

5. Hashtags

Now… hashtags on Pinterest are a constant back and forth… first they didn’t want you to use them, then they did, and now sometimes they work and sometimes they don’t… ⁣

As wonky and wishy-washy as Pinterest has been on the use of hashtags, until they definitely say hashtags are no more, I still advise you to use 3-5 hashtags on each pin.⁣

Here’s the thing about hashtags on Pinterest though:⁣

  • Hashtags are clickable ONLY on pins. Not in board descriptions, not in bios, JUST in pin descriptions.⁣
  • A hashtag search, or clicking on a hashtag, brings up a COMPLETELY different feed/results than typing in the same exact keyword phrase, sans hashtag would. The hashtag feed is CHRONOLOGICAL. The regular search results feed is not.⁣
  • Hashtags on Pinterest SHOULD be keyword phrases just like any other search term, but without spaces and with the # in front. like #pinteresttips ⁣
  • You should not “design” or use “cutesy” hashtags on Pitnerest. #ilovepinterest would be a no go.⁣
  • ALWAYS prioritize a good description with target keyword phrases over hashtags. I recommend using 2-4 hashtags as long as you have enough character space to do so.
  • Hashtags are only needed on NEW pins, at the time that you first add that pin. Going back to edit old pins to add hashtags is useless.⁣

Hashtags ARE a critical place to includes SEO, but they are not AS critical as the first 4 locations we’ve already covered. ⁣

IF in the future, Pinterest does away with the hashtag feature again, then by all means do not use them. Until then, you’ve been advised. 😉⁣

6. Sub-Board Titles

How many of you use sub-boards on Pinterest?⁣

They aren’t always necessary, but I do recommend using them in certain situations:⁣

A) when your main blog or biz board need category sections. ⁣

For instance, if you’re a lifestyle blogger you might have sub boards on your main blog board for “food” “family” “travel” etc. to reflect what topics you write about and be able to organize that board accordingly⁣

Or you might be a jewelry seller, so on your main products board you might have sections for “bracelets”, “necklaces”, and “rings”.⁣

Of course you can ALWAYS have separate boards for these too, sub boards just help add some organization and bring attention to certain sub-topics of a main topic, that viewers may not easily be able to see or find when looking at the board as a whole.⁣

B) for very large boards with hundreds of pins⁣

Similar concept… but say you have a very large wedding inspiration board, you could have sub boards for “wedding decor”, “wedding cakes”, “wedding signs”, etc. ⁣

Again, you could also make separate boards for these.⁣

So how does SEO fit with sub-boards? Well, just like main boards you should give sub-boards a title that is a search-friendly, 2-5 word phrase.

While sub-boards don’t show up in filtered search results (you can’t filter your search results by sub-board title, but you can filter them by board title), the title of your sub-boards is still a spot the Pinterest algorithm looks to determine what your main board is all about. ⁣

Sub-board titles are obviously only important if you actually USE sub-boards. You do NOT need to go making all these sub-boards JUST for the sake of SEO.⁣

7. Your Profile Name

This might surprise you but the profile name you use on Pinterest actually matters!

This is a critical optimization place that people often miss!

Because you can filter search results by “pinner”, your profile name carries SEO weight!

For instance, if someone where to search for “life coach” in the Pinterest search bar, then click the filter button to filter by pinner, they could then find all the users that have “life coach” in their profile name!

That means:

  • If you do business under YOUR OWN NAME, you should definitely add a keyword phrase after your name that tells people what you do. I.e Life Coach, or Social Media Manager or Virtual Assistant.
  • If you do business under a BUSINESS or BRAND name, you should use THAT as your profile name, NOT your own first name. And you could/should still add a keyword phrase after if you have enough character space.

8. Your Bio

Your profile bio is yet another commonly missed place on Pinterest that you should be using keyword phrases.

While this area isn’t searchable, like your profile name is, it still helps to tell Pinterest what your account focuses on.

Since, you know, as a business owner and/or blogger, you SHOULD be pinning about things related to your niche and audience. ( I.E If you’re pinning recipes and you’re not a food blogger, nutritionist, or health coach, STOP IT! )

Check your bio and make sure you’ve included at least ONE long tail keyword phrase (that’s a 3 or 4 word phrase that relates to your niche or “what it is that you do”).

Now that you know where the key locations are for you oh-so-important keywords and keyword phrases – go do a quick audit of your Pinterest account and see if you need to do some work in the SEO department. 😉

Need more help or clarification? Or maybe just another set of eyes on your account to spot where you may have improvement needs?

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

105 Pinterest Board Topic Ideas for B2B Entrepreneurs

One piece of ongoing management strategy that I always recommend is making new boards each month. Making new boards on Pinterest each month helps bring in new keyword associations (for SEO) and helps keep your account “fresh” – which Pinterest puts a huge emphasis on!

But I’ve noticed many entrepreneurs get stuck here. Their creative genius is used up on their actual products, services, and blogging and they just can’t seem to come up with a new board topic each month.

Sound like you? I know I’ve been there too, even as a seasoned Pinterest Strategist!!

I decided I’d help you out a bit here and so I’m presenting to you, the ultimate board idea list for entrepreneurs!!

This list is going to be MOST helpful to you if you are in a B2B position. I’ve got lists for B2C businesses in the works – by niche 😉

In the meantime here are some other tips for how to come up with new board ideas each month!

1) Look at your largest boards and split them into smaller, more keyword specific boards. I.E Dinner Recipe Ideas can be subdivided into Chicken Dinner Recipes, Casserole Dinner Recipes, Crockpot Dinner Recipes, Meatless Dinner Recipes, etc.

This has the added benefit of making your content easier to sift through and find!

2) Find your competition on Pinterest and check out their boards for ideas you hadn’t thought of yet!

Ultimately the purpose of making new boards is to bring in new keyword associations and to make your content (both curated and created) easier to find/more organized. Just keep in mind that whatever new boards you make should be RELEVANT to your target audience!

Also make sure you use a search-friendly title and use keywords in your board description 😉

More tips & resources….

Click to register for this FREE teaching series that walks you through the 4 pillars of Pinterest marketing success.
Join us on Facebook! Ask us your hottest Pinterest questions and get personal answers from me, Marissa!


Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

My system for scheduling a month’s worth of blog content in just one hour, using Tailwind.

My system for scheduling a month's worth of blog content in just one hour, using tailwind

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


You know, you DON’T have to labor over pinning your original content every single day, or even every week. Tailwind (affiliate link) already makes it really easy to schedule lots of outstanding content in advance (saving you time daily, while offering you some other nifty features like looping!)

I’ve been working with clients for a good while now (several years) and I’ve gotten my processes pretty well streamlined. It takes me hardly any time at all to schedule pins for  an entire month’s worth of blog content.

And it’s your lucky day because I’ve decided that this system is just too good not to share!

First you need to identify which blog posts you want to promote via Pinterest in the next month. Not promote as in paid promotions, but promoting as in pinning to your various boards and tribes – getting your content out there. And yes, you want to look forward to the month ahead and see what content might be the most relevant for the time of year or any holidays/events coming up.

I typically pick 4-5 blog posts. Now, this is just OLD content that I’m re-purposing. But you could also pick last month’s blog posts or if you pre-write and schedule your blogs to be published, you could use pins for those too. You can always save a couple spots for any new posts you don’t plan out in advance.

What do I mean by a couple spots?

Well once you’ve identified what content to push, I use a handy spreadsheet to plug in all the info I’ll need for each post so that I can easily copy and paste it into my pin draft in Tailwind. Since I recommend pushing 15 visually different pins to various boards each month, I create 15 lines to represent those 15 “spots” for the pins that I will schedule out for the month ahead.

NOTE: I tend to upload most of my client’s pin images because a) I might not have access to embed the images into their blogs or b) they’ve already got images in their blog posts and we’re just creating several alternates that they don’t want on their site bogging it up.

My spreadsheet has columns for Month & Pin #, Blog/Source URL, Copy & Hashtags, File Name, Tailwind Interval Start Date, Upload Confirmed, and Added to Tribes? (Y/N).

Once I’ve created my graphics, I simply plug in all the info for each design. This spreadsheet helps me easily see when I’ve scheduled each pin to start going out to boards and whether I’ve already added that image to a tribe or not.

TIP: When I write my copy and hashtags, I use a free online character count program like this one. Pin descriptions can only be 500 characters long, so a character counter helps me utilize all of my space without going over and having my sentences cut off.

When I have my spreadsheet filled out for the month, I simply have to upload my images into Tailwind and then copy and paste the info in for each one.

The LONGEST part of this process is filling out the spreadsheet and it might seem tedious – I mean why type it all in the spreadsheet when you can just do it directly on the draft to begin with?

You’re right, you CAN do that – but I find that this method helps keep me more organized. I can at a glance see that I’ve scheduled enough content for the month ahead. I have a record of what content I’ve already re-purposed or made alternate pins for. I have a record of whether I’ve pinned that new blog post already or not. I can sit down in one day and have everything planned out and done and don’t need to keep it on my brain all month long. And if later in the month I’m struck with a sudden panic that I’ve somehow missed pinning something or forgotten to do it altogether, well then my spreadsheet is right there to remind me of what I did (or didn’t) do.

Trust me, when you’re doing everything solo, having a record like this can be a lifesaver. You’ve already got too much on your to do list, and it’s easy for things to fall through the cracks when you’re trying to keep it all in your head.

This method saves you from having to reassess day to day or week to week. You only have to do this once a month!

I mean, you could get totally crazy and do MORE than a month if you wanted to – that’s what makes Tailwind so great! You can specify the exact date AND time to start releasing each an every original content pin you upload or pin via the Tailwind browser extension.

Not a tailwind user? Still limping along using another scheduler or pinning manually.

Pro Tip: There is NO difference to Pinterest between using Tailwind to schedule your pins and pinning manually. I find that the time I save NOT manually pinning or working with a more basic scheduler is worth WAY more than what I pay to Tailwind for the service. Get a free trial HERE (affiliate link). 

If you need help setting it up, check out this guide – or contact me! AND (one more link) if you’re just not sure how Tailwind can help you, check out these real results from my clients and the Tailwind’s expected results.

So here’s what my spreadsheet looks like once it’s all filled out (note, I also group rows so that I can minimize previous months and only see the current/future months):

Pin Spreadsheet

I create my spreadsheet in Google Drive, so that I can access it from anywhere and/or share it with my clients/business partner. 

You can see here that I’ve got September scheduled (actually these pins will run through the end of October). In October I’ll get all the pins uploaded to run through November.

 

So that’s it! All in all, once my graphics are created, it takes me about an hour to input all the info into my spreadsheet and schedule it out in Tailwind.

If you’ve got your own system, I’d love to hear it! Leave a comment or tag me in our Facebook Community.

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

The Inside Scoop: Tailwind’s new Smart Loop feature will change the way you share content

Tailwind's Smart Loop Will Change The Way You Share Content

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


OMG! I can’t even begin to tell you how excited I am for Tailwind’s (affiliate link) newest feature, Smart Loop.

Wait, yes I can – I am OVER THE MOON, to Jupiter and back, excited!

I can also tell you that this feature is going to change your life. I was lucky to be on the recent webinar with Tailwind, and learned all kinds of good stuff about Smart Loop – which I’m going to share with you!

So first, what IS Smart Loop?

Smart Loop is a brand new feature, currently in private beta, that helps you easily rehsare your best performing content, WITHOUT triggering spam flags from Pinterest. Tailwind and Pinterest worked together to make sure that the way Smart Loop reshares your content is healthy for your Pinterest account.


What can Smart Loop do?

Smart Loop can help you drive more traffic to both your evergreen and seasonal content. It also helps fill in those scheduler gaps, when you just don’t have enough time to source content.

Smart Loop provides stats on each pin, so you can also easily identify which content is performing best on each board.


How do we use Smart Loop?

This is the question of questions, isn’t it? Smart Loops SOUND amazing, but HOW do we actually use it?
Smart Loop has two types of loops for resharing your content: Evergreen and Seasonal loops.

Evergreen loops are meant for content that is good to reshare all year round. Seasonal loops are meant for content that you might only share around a specific holiday or season. The BEST part about seasonal loops is that they automatically reset for the next year, so you don’t have to remember to set up your seasonal content year to year! You’ll never forget to get your holiday pins out again! You can set up a seasonal loop to automatically start resharing your relevant content well in advance (we recommend 4-8 weeks in advance of any holiday).

Once you have figured out which type of loop you want to create you’ll need to name your loop. Suggestions for naming your loop include:

  • using specific categories or topics
  • using specific holidays, events, or seasons
  • using the names of specific boards

Next you will want to choose the boards that your content should be looped to and choose pins to add to the loop. Here you can filter the content shown to you by board, your website, most recent, or most popular. (Most popular pins are those with the most saves). You can also add additional boards to the loop per individual pin as needed.

You can also add individual pins to a Smart Loop during scheduling.

Choose-Pins-for-SmartLoop

Choose pins to add to your Smart Loop. TIP: Check out the most popular filter, since these pins are already performing well.

Adding-To-SmartLoop-Scheduling

Just a word of caution, if you use interval pinning and add the pins to a smart loop at the same time that you set up intervals, the looped pin MAY reshare too soon after the original pin. It is recommended that you EITHER:

  1. Add new content with intervals. THEN when the interval is finished, add to Smart Loop
  2. Add new content directly into a Smart Loop.

Which method you use will likely depend on whether you think you’ll remember to go back and add the pin to a loop and how well you expect the pin to perform. Personally, I’ll be using intervals first, then looking at the pin performance and adding only the best performing pins to my loops.

Once you have all the basics set up, Smart Loop makes it easy to see how many times per day you’ll be resharing content from each loop, how long it will take to loop all the pins in a specific loop, and your typical daily ratio of looped content to scheduled content.

SmartLoop-Setup.jpg

You CAN customize the number of times per day your loop posts, but Smart Loop is designed to automatically calculate this for you to avoid spam flags in Pinterest.

Finally, with Smart Loop, you don’t have to worry about violating any of your group board rules by pinning to them too often! Smart Loop includes a setting for board rules, so that you can restrict how many times a loop pins to a specific board per day.

Board-Rules.jpg

Board rules are customizable PER BOARD!

Whew, that’s a LOT of information! It’s obvious Tailwind spend a lot of time developing this feature so that it addresses both the needs of it’s users AND the rules of Pinterest.

So how much does this amazing, life changing, feature cost?

For ANNUAL Plus Plan members, you get 250 loop posts. (That’s 250 TOTAL, not per month). A loop post is defined as one pin to one board.

Now, if your loop pins that same pin to that same board several times – that’s still considered one loop post. So if you take one pin and loop it onto ten boards, that’s ten posts… Meaning you have 240 posts left.

For power users, 250 loop posts might not be enough. Tailwind has really generous plans, starting at just $5/mo (if paid annually. $7.50/mo otherwise), that you can add on to your yearly membership.

A couple things to note:

  • While Smart Loop will save you valuable time, it is NOT intended as a replacement to scheduling great content. It should be used in addition to scheduling content, as a tool to help you stay consistently active and to help you re-share older or seasonal content that your new followers might not have seen yet.
  • Smart Loop DOES automatically determine the best times for your loops to pin. These posts get ADDED to your scheduler OUTSIDE of your established schedule. So looped pins will not take up a time slot. This makes it easy for you to retain a good ratio of new scheduled content and looped content.
  • Looped posts are LOCKED IN place in your scheduler, so shuffling will NOT affect when your looped pins get posted.
  • Looped pins, like all pins originating from Tailwind, are ALWAYS pinned as a new, fresh pin.
  • Smart Loop RANDOMIZES the order in which is pins to the boards you have selected. This prevents the first board you place in the loop from always being the first board pinned to.

If you haven’t already, go reserve your spot for Smart Loop. Per Tailwind, they hope to have the feature rolled out, to those who have reserved a spot, by the end of October. So those of you who have signed up – be on the lookout!!!

And if you’re not using Tailwind at all, you can get a free trial! If you’d like to check out the platform, I’d super appreciate it if you used my affiliate link to sign up. It’s no extra cost to you and helps me keep providing you all with great content and Pinterest tips! (Muchas gracias, in advance!)

If you have questions about how to set up Smart Loop, or our best practice recommendations, feel free to comment below! Or pop into our Facebook community and ask us anything! We’re happy to help 🙂

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Follow Me on Pinterest for more Pinterest tips and other self-help for entrepreneurs!

What Can Pinterest Do For You? My Clients’ Real Results (August Analytics Reports)

What can Pinterest do for your biz or blog? Check out my client's real results! (August 2018 Reports).

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


I’m going to be real transparent with you all right now and do something I’ve never done before.

I’m going to publicly show you a few of my clients’ Pinterest stats (anonymously, of course). These are real people and real accounts. The growth is real, as are the declines.

My purpose in showing you all this is so that you can see what Pinterest is capable of. You can see the growth client’s get when we start putting time and effort into their profiles and original content. You can see the ups and downs over time. You get to see REAL results.

I’m a big fan of being REAL with you all. I’m never going to promise you 30 day explosive results or overnight success. Ask anyone who has ever worked with me and they’ll tell you that I always recommend:

-a consistent daily pinning strategy
-a foundation of niche relevant boards
SEO SEO SEO in all the places
new boards monthly
-new original content WEEKLY
-a serious time and effort investment of at least 3-6 months. (3 months to see growth potential, 6 months MINIMUM to see results)

You can’t half-a** this. If you want serious results, you have to put in serious work. My motto is “Quality in enough Quantity, Consistently over Time”.

If you AREN’T seeing ANY growth, ANY results, and you are ready to GIVE UP on Pinterest – or if results/growth is just slow as molasses –  then it’s likely you have an issue with one or more of the following:

Quality: How’s your board topics, pin content, original content, pin visuals, pin captions, SEO, etc.?
Quantity: How many pins you are pinning of other’s and of your own content? How many boards do you have? etc.
Consistency: How often are you pinning? Is it sporadic? Is it spread out throughout the day or all at once? etc.
Time: Have you been trying your current strategy for two weeks? Two months? or Two years? When was the last time you changed up your strategy? When did you start really putting time and effort into Pinterest?

But I digress…

My point is, it’s one of my core values to be real with the information I give my clients and readers. So, to that end, check out these clients’ account stats!


Client A

Client A came to me with a Pinterest that had been run by an entity in India. (No offense to residents/natives of India, that’s just where her management company was based). The entity had very little understanding of how Pinterest worked and NOTHING was optimized. Her pins were very low quality, not optimized for Pinterest sizing, some images were not used legally, etc. She had been using them for a year! She needed a complete rehaul of her account, with niched boards, SEO, and better pin visuals/descriptions. We implemented that in July and in August focused on pushing out her original content and pinning daily. Here are her results:

Charts

Profile Graphs

Website Graphs


Client B

Client B came to me with a similar situation. She needed a complete rehaul as well. We did a POWER UP and then moved her into Ongoing Management in month two. We’ve created branded pins for her and have been using Tailwind (affiliate link) to pin daily, keep an eye on her top performing boards, and pushing her original content to tribes. As a basically brand new account, growth will be slow, but look at how her profile views jumped from essentially nothing to over 176K from May to August! She’s also starting to accumulate clicks to her website – low numbers, but you have to start somewhere. Pinterest has a snowball effect…

Charts

Profile Graphs

Website Graphs


Client C

Client C came to me with a beautiful Pinterest account that was already performing well, but not getting her many clicks back to her website. She needed a little cleanup as far as SEO goes, and also needed a little board “restructuring” to bring in some more niche topics and to consolidate boards with duplicate content. We also began designing pins for her with a consistent branded look. She began to see an increase in clicks to her site and we’ve since been experimenting with promoted pins to get her even MORE traffic! Take a look…

Charts

Profile Graphs

Website Graphs

Now, you might notice in some of her graphs that things look a little wonky around the end of June – this is where we switched from using Board Booster to using Tailwind and things had to recalibrate a bit.


I’ve got loads more examples, but you should be able to see from the above that no matter where you are starting in your Pinterest journey there is *usually* room for improvement and growth! You can also check out this link to see typical results you can expect when using Tailwind (affiliate link)– which is the scheduling platform we recommend (and use for our own clients; we’ve used other platforms and Tailwind simply blows them all out of the water!)

So, how can Pinterest help you? Well, it can get you:

  • more organic brand awareness/exposure
  • more traffic to your website/blog
  • more authority in your chosen niche
  • more sales/readers/followers/raving fans

and if you need help, I’m here for you!

  • Got a quick question? Comment below or pop over to our FB Group.
  • Need an account rehaul/clean up or some optimizing done? Check out our Power Ups! (I’ve literally built nearly 100 Pinterest accounts from scratch ya’ll)
  • Need someone to take the stress away and just magically make it all better? Check out our Management options!

And if you just need a shoulder to cry on, a hot latte, and a hug – because business is HARD sometimes – well, I can empathize with you, Google nearby support groups,. and commiserate with you via Zoom if you’d like 😉

Til next time,

xoxo


Tailwind Visual Marketing Suite

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why Group Boards Are NOT the Best Strategy to Get Your Content Seen

Why Group Boards are NOT the best strategy to get your content seen on Pinterest

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


Group Boards have been around for a long time, and up until this July they were an integral part of any content creator’s Pinterest strategy.

They are still around, but Pinterest has wised up to the fact that most content creators have been using group boards as a way to disseminate their content to the masses. And they’ve basically said “no more”.

Group boards, per Pinterest, were never meant to be a way to push content to viewers. Pinterest intended group boards to be a feature for pinners, who were collaborating on a project or event, to share pins relevant to that project/event with each other.

In order to get back to that original vision, and to discourage the growth of massive group boards with thousands of pins, Pinterest has DEPRIORITIZED content from group boards.

What does that mean?

Before the algorithm update of 2018, pins that were added to group boards had just as much of a chance of turning up (ranking highly) in search results and in the Smart Feed.

With the de-emphasis of group boards, Pinterest is actively suppressing pins that come from group boards in search results/feeds. Pins that are saved to self-curated, publicly visible boards, are thus “prioritized” over pins that come from group boards.

Does this mean we should leave all of our group boards?

Eventually, this might mean that group boards no longer have a place in your Pinterest strategy. HOWEVER, if you belong to very active, niched, groups where the collaborators are routinely visiting that board and repinning content from that board, I wouldn’t leave it just yet.

Because although the pins to add to that board may not be discovered in searches/feeds, they are still findable by group board members when they visit the board, and they may repin your content.

So, bottom line, what’s the recommendation? What should we do instead?

Only your individual Pinterest/Tailwind stats and website traffic can really tell you the right answer here. Just keep in mind that you can’t solely rely on group boards for your exposure now.

But you should definitely be keeping an eye on your pins and how they are performing on your group boards. If your pins are still getting repinned from those boards, if the boards themselves seem high quality, and if leaving the board(s) would cause a significant decrease in your reach/traffic – then I’d suggest that you keep the group board and keep contributing to it, until it’s no longer performing well.

Meanwhile, ALSO invest time into Tailwind Tribes (affiliate link). Find tribes that are active. Add some pins to the tribe and see how they perform. Over time, you may wish to replace pinning to group boards with tribe contributions completely.

ADDITIONALLY, be sure you are focusing on:

  • curating high quality boards of your own
  • using good SEO in all the key places
  • releasing fresh pin content on a consistent basis

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 
Tailwind Visual Marketing Suite

5 Cool New Pinterest Features

5 cool new pinterest features - August 2018 Edition.

 

Do you ever log into Pinterest and suddenly notice that things are a bit different?

I know, you’re thinking, “Who hasn’t?” Because it does indeed seem like Pinterest is CONSTANTLY changing things up. And while it can sometimes get annoying, because glitches, it’s also one of the things I love most about Pinterest. They truly do focus on creating features and experiences that users want.

Boards within boards? We asked and we got it!
Be able to move pins around? We asked and we got it!

Well, you might not have asked for these features specifically, but we think they are pretty cool – and just go to show how the Pinterest team is always thinking about how to make things better!

Multiple Log-in Toggle 

We (the collective pinning community) have been asking for this for what seems like FOREVER and it looks like we might  be are finally getting it!

I’ve only seen it under the Ads section, where you can add another ad account (or have someone share an ad account with you), so they *might* still be testing this feature. I am over the MOON excited though because I suspect this is going to lead into having a multiple account toggle for the login screen too (HA! I was right). If you have multiple accounts, perhaps a personal and a business account, or if you’re a Pinterest Manager like me, this feature is going to be a dream come true!!

UPDATE: 8/20/18 I found the multiple account toggle today! It’s under the three dots at the top right of the “toolbar” – where you’d also find “settings” and “logout”. FYI Pinterest Managers, it looks like currently, you can only add up to 4 accounts to switch between – but that’s better than nothing!!!

Combining Boards

Another great feature, which I discovered quite by accident, is the ability to combine boards SO SUPER EASILY that you actually kind of have to be careful not to ACCIDENTALLy do it.

What I mean is, you can now drag an entire board INTO another board and it will automatically create a new sub-board within the parent board. Pins from board A (the board you are moving) will automatically be moved over into the new sub-board on Board B, and Board A will be removed from your board lineup. How great is that?!

A word of caution though, I’ve nearly accidentally combined boards when simply trying to rearrange my boards via drag and drop. Be sure you know where you are dropping your board! And if you get a little pop up box, do NOT just automatically hit OK without reading, because you might just combine a board you didn’t mean to – and there’s no easy way to undo it.

Audience Insights

Pinterest Analytics are undergoing some updates as well. One of the things that has recently been introduced is audience insights. This report allows you to see what categories and general topics your followers are pinning. You can also toggle to see what interest trends are for ALL Pinterest users.

Additionally, this report shows you age and gender demographics, as well as what devices your followers are using (i.e. iphone, android tablet, ipad, etc.), and what countries and cities you reach.

More Ideas (for sub-boards)

Whenever you click into one of your main boards, you might see a little button at the top for “more ideas”. Pinterest seems to be trying to get users to actually utilize the sub-board feature more and is providing a few keyword topics that they think would be relevant or related to your main board topic. If you click on one of these suggested keyword phrases, Pinterest will automatically add a sub-board named with that phrase to your main board.

This doesn’t seem terribly refined yet, sometimes the suggestions aren’t a good match, but it’s a good feature to help you think of how to expand the board’s focus and bring in new related content – plus it SEO titles the sub-board for you!

Smaller Pin Thumbnails

If you have a board with hundreds or thousands of pins, it can be difficult to ever really see ALL the content that is on the board. You’d have to scroll endlessly forever to reach the bottom where the oldest pins live.

Pinterest has added a new button for a smaller thumbnails view, right within whatever board you are viewing. It’s at the top right of the board’s pins. Clicking it makes everything smaller and thus you can see MORE pins on one screen. I haven’t checked to see if this feature is on the mobile app, but it makes sense that for mobile users this would be an invaluable feature – since you have less screen real estate to work with.

I know there are likely many more features and changes Pinterest will introduce — It’s kind of their MO — so if you’re seeing a new feature I missed, please let me know!

I’ve got my fingers crossed for that multiple log-in toggle (CHECK!)…. and a business category (still).

xoxo

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!