My system for scheduling a month’s worth of blog content in just one hour, using Tailwind.

My system for scheduling a month's worth of blog content in just one hour, using tailwind

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


You know, you DON’T have to labor over pinning your original content every single day, or even every week. Tailwind (affiliate link) already makes it really easy to schedule lots of outstanding content in advance (saving you time daily, while offering you some other nifty features like looping!)

I’ve been working with clients for a good while now (several years) and I’ve gotten my processes pretty well streamlined. It takes me hardly any time at all to schedule pins for  an entire month’s worth of blog content.

And it’s your lucky day because I’ve decided that this system is just too good not to share!

First you need to identify which blog posts you want to promote via Pinterest in the next month. Not promote as in paid promotions, but promoting as in pinning to your various boards and tribes – getting your content out there. And yes, you want to look forward to the month ahead and see what content might be the most relevant for the time of year or any holidays/events coming up.

I typically pick 4-5 blog posts. Now, this is just OLD content that I’m re-purposing. But you could also pick last month’s blog posts or if you pre-write and schedule your blogs to be published, you could use pins for those too. You can always save a couple spots for any new posts you don’t plan out in advance.

What do I mean by a couple spots?

Well once you’ve identified what content to push, I use a handy spreadsheet to plug in all the info I’ll need for each post so that I can easily copy and paste it into my pin draft in Tailwind. Since I recommend pushing 15 visually different pins to various boards each month, I create 15 lines to represent those 15 “spots” for the pins that I will schedule out for the month ahead.

NOTE: I tend to upload most of my client’s pin images because a) I might not have access to embed the images into their blogs or b) they’ve already got images in their blog posts and we’re just creating several alternates that they don’t want on their site bogging it up.

My spreadsheet has columns for Month & Pin #, Blog/Source URL, Copy & Hashtags, File Name, Tailwind Interval Start Date, Upload Confirmed, and Added to Tribes? (Y/N).

Once I’ve created my graphics, I simply plug in all the info for each design. This spreadsheet helps me easily see when I’ve scheduled each pin to start going out to boards and whether I’ve already added that image to a tribe or not.

TIP: When I write my copy and hashtags, I use a free online character count program like this one. Pin descriptions can only be 500 characters long, so a character counter helps me utilize all of my space without going over and having my sentences cut off.

When I have my spreadsheet filled out for the month, I simply have to upload my images into Tailwind and then copy and paste the info in for each one.

The LONGEST part of this process is filling out the spreadsheet and it might seem tedious – I mean why type it all in the spreadsheet when you can just do it directly on the draft to begin with?

You’re right, you CAN do that – but I find that this method helps keep me more organized. I can at a glance see that I’ve scheduled enough content for the month ahead. I have a record of what content I’ve already re-purposed or made alternate pins for. I have a record of whether I’ve pinned that new blog post already or not. I can sit down in one day and have everything planned out and done and don’t need to keep it on my brain all month long. And if later in the month I’m struck with a sudden panic that I’ve somehow missed pinning something or forgotten to do it altogether, well then my spreadsheet is right there to remind me of what I did (or didn’t) do.

Trust me, when you’re doing everything solo, having a record like this can be a lifesaver. You’ve already got too much on your to do list, and it’s easy for things to fall through the cracks when you’re trying to keep it all in your head.

This method saves you from having to reassess day to day or week to week. You only have to do this once a month!

I mean, you could get totally crazy and do MORE than a month if you wanted to – that’s what makes Tailwind so great! You can specify the exact date AND time to start releasing each an every original content pin you upload or pin via the Tailwind browser extension.

Not a tailwind user? Still limping along using another scheduler or pinning manually.

Pro Tip: There is NO difference to Pinterest between using Tailwind to schedule your pins and pinning manually. I find that the time I save NOT manually pinning or working with a more basic scheduler is worth WAY more than what I pay to Tailwind for the service. Get a free trial HERE (affiliate link). 

If you need help setting it up, check out this guide – or contact me! AND (one more link) if you’re just not sure how Tailwind can help you, check out these real results from my clients and the Tailwind’s expected results.

So here’s what my spreadsheet looks like once it’s all filled out (note, I also group rows so that I can minimize previous months and only see the current/future months):

Pin Spreadsheet

I create my spreadsheet in Google Drive, so that I can access it from anywhere and/or share it with my clients/business partner. 

You can see here that I’ve got September scheduled (actually these pins will run through the end of October). In October I’ll get all the pins uploaded to run through November.

 

So that’s it! All in all, once my graphics are created, it takes me about an hour to input all the info into my spreadsheet and schedule it out in Tailwind.

If you’ve got your own system, I’d love to hear it! Leave a comment or tag me in our Facebook Community.

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

The Inside Scoop: Tailwind’s new Smart Loop feature will change the way you share content

Tailwind's Smart Loop Will Change The Way You Share Content

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


OMG! I can’t even begin to tell you how excited I am for Tailwind’s (affiliate link) newest feature, Smart Loop.

Wait, yes I can – I am OVER THE MOON, to Jupiter and back, excited!

I can also tell you that this feature is going to change your life. I was lucky to be on the recent webinar with Tailwind, and learned all kinds of good stuff about Smart Loop – which I’m going to share with you!

So first, what IS Smart Loop?

Smart Loop is a brand new feature, currently in private beta, that helps you easily rehsare your best performing content, WITHOUT triggering spam flags from Pinterest. Tailwind and Pinterest worked together to make sure that the way Smart Loop reshares your content is healthy for your Pinterest account.


What can Smart Loop do?

Smart Loop can help you drive more traffic to both your evergreen and seasonal content. It also helps fill in those scheduler gaps, when you just don’t have enough time to source content.

Smart Loop provides stats on each pin, so you can also easily identify which content is performing best on each board.


How do we use Smart Loop?

This is the question of questions, isn’t it? Smart Loops SOUND amazing, but HOW do we actually use it?
Smart Loop has two types of loops for resharing your content: Evergreen and Seasonal loops.

Evergreen loops are meant for content that is good to reshare all year round. Seasonal loops are meant for content that you might only share around a specific holiday or season. The BEST part about seasonal loops is that they automatically reset for the next year, so you don’t have to remember to set up your seasonal content year to year! You’ll never forget to get your holiday pins out again! You can set up a seasonal loop to automatically start resharing your relevant content well in advance (we recommend 4-8 weeks in advance of any holiday).

Once you have figured out which type of loop you want to create you’ll need to name your loop. Suggestions for naming your loop include:

  • using specific categories or topics
  • using specific holidays, events, or seasons
  • using the names of specific boards

Next you will want to choose the boards that your content should be looped to and choose pins to add to the loop. Here you can filter the content shown to you by board, your website, most recent, or most popular. (Most popular pins are those with the most saves). You can also add additional boards to the loop per individual pin as needed.

You can also add individual pins to a Smart Loop during scheduling.

Choose-Pins-for-SmartLoop

Choose pins to add to your Smart Loop. TIP: Check out the most popular filter, since these pins are already performing well.

Adding-To-SmartLoop-Scheduling

Just a word of caution, if you use interval pinning and add the pins to a smart loop at the same time that you set up intervals, the looped pin MAY reshare too soon after the original pin. It is recommended that you EITHER:

  1. Add new content with intervals. THEN when the interval is finished, add to Smart Loop
  2. Add new content directly into a Smart Loop.

Which method you use will likely depend on whether you think you’ll remember to go back and add the pin to a loop and how well you expect the pin to perform. Personally, I’ll be using intervals first, then looking at the pin performance and adding only the best performing pins to my loops.

Once you have all the basics set up, Smart Loop makes it easy to see how many times per day you’ll be resharing content from each loop, how long it will take to loop all the pins in a specific loop, and your typical daily ratio of looped content to scheduled content.

SmartLoop-Setup.jpg

You CAN customize the number of times per day your loop posts, but Smart Loop is designed to automatically calculate this for you to avoid spam flags in Pinterest.

Finally, with Smart Loop, you don’t have to worry about violating any of your group board rules by pinning to them too often! Smart Loop includes a setting for board rules, so that you can restrict how many times a loop pins to a specific board per day.

Board-Rules.jpg

Board rules are customizable PER BOARD!

Whew, that’s a LOT of information! It’s obvious Tailwind spend a lot of time developing this feature so that it addresses both the needs of it’s users AND the rules of Pinterest.

So how much does this amazing, life changing, feature cost?

For ANNUAL Plus Plan members, you get 250 loop posts. (That’s 250 TOTAL, not per month). A loop post is defined as one pin to one board.

Now, if your loop pins that same pin to that same board several times – that’s still considered one loop post. So if you take one pin and loop it onto ten boards, that’s ten posts… Meaning you have 240 posts left.

For power users, 250 loop posts might not be enough. Tailwind has really generous plans, starting at just $5/mo (if paid annually. $7.50/mo otherwise), that you can add on to your yearly membership.

A couple things to note:

  • While Smart Loop will save you valuable time, it is NOT intended as a replacement to scheduling great content. It should be used in addition to scheduling content, as a tool to help you stay consistently active and to help you re-share older or seasonal content that your new followers might not have seen yet.
  • Smart Loop DOES automatically determine the best times for your loops to pin. These posts get ADDED to your scheduler OUTSIDE of your established schedule. So looped pins will not take up a time slot. This makes it easy for you to retain a good ratio of new scheduled content and looped content.
  • Looped posts are LOCKED IN place in your scheduler, so shuffling will NOT affect when your looped pins get posted.
  • Looped pins, like all pins originating from Tailwind, are ALWAYS pinned as a new, fresh pin.
  • Smart Loop RANDOMIZES the order in which is pins to the boards you have selected. This prevents the first board you place in the loop from always being the first board pinned to.

If you haven’t already, go reserve your spot for Smart Loop. Per Tailwind, they hope to have the feature rolled out, to those who have reserved a spot, by the end of October. So those of you who have signed up – be on the lookout!!!

And if you’re not using Tailwind at all, you can get a free trial! If you’d like to check out the platform, I’d super appreciate it if you used my affiliate link to sign up. It’s no extra cost to you and helps me keep providing you all with great content and Pinterest tips! (Muchas gracias, in advance!)

If you have questions about how to set up Smart Loop, or our best practice recommendations, feel free to comment below! Or pop into our Facebook community and ask us anything! We’re happy to help 🙂

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Follow Me on Pinterest for more Pinterest tips and other self-help for entrepreneurs!

The Ultimate Guide To Making The Switch From Board Booster To Tailwind

Switching from Board Booster to Tailwind: Best Practices

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


The Pinterest Marketing world was shaken up quite a bit in late June of this year when Board Booster shut down amid talks with Pinterest regarding partner status. Unfortunately for all of us that loved Board Booster for it’s unique features, we’ve been left to adjust our pinning strategy to either manual pinning only or to one of the official Pinterest pin-scheduler partners (say THAT five times fast!). That leaves Hootsuite, Buffer, and Tailwind (affiliate link – Yes, I’m an affiliate now ya’ll – that’s how much I’m a believer!) as our current options.

Of these three, Tailwind is by far the most robust and will be the easiest transition for previous Board Booster users. You can accomplish many of the same things with Tailwind as you did with Board Booster, just the mechanics of it are a bit different. Honestly, what took me the most time to get used to was the user interface of Tailwind. Once you learn where everything is and how it works and/or replaces previous Board Booster features (may they rest in peace), using Tailwind to manage your pinning strategy will be just as easy as it was before.

I’ve even discovered a few new tricks with Tailwind that make sourcing pins for your scheduler way easier than it ever was in Board Booster.

The biggest plus for making the switch though? Tailwind as an official partner (affiliate link) doesn’t violate the TOS of Pinterest and so there is no risk of your account or pins being penalized for being published through this program. And with Pinterest putting extra focus on new, fresh, pins (versus repins), Tailwind provides some security there too – whenever you pin the same pin to multiple boards via Tailwind, each instance of that pin is a “fresh” pin – not a copy (repin) of the original. Mischief managed! (Harry Potter fans unite!)

Okay, so ALL that said, HOW do you take that lovely streamlined easy peasy pinterest strategy you had all figured out in Board Booster and transfer it over to Tailwind without giving yourself a grade A migraine in the process?

Introducing…. THE BLUE FAIRY STUDIOS ULTIMATE GUIDE TO MAKING THE SWITCH FROM BOARD BOOSTER TO TAILWIND! (Ta-da!)

Setting up the scheduler (Tailwind’s Publisher feature)

What you did in Board Booster: Selected the boards you wanted to pin to and set up dates, times, and number of pins for each board. Board Booster created secret boards which you then curated your pins onto and BB took care of releasing them to your publicly visible boards according to the schedule you set up.

What you need to do in Tailwind: Identify how many times you want to pin each day to your various boards, TOTAL. Create a smart schedule in the publisher under “your schedule”. Tell tailwind how many times per day you want to post. I recommend 20-30.  It will generate a schedule for each day of the week with recommended time slots that you can edit, delete, or add to.

NOTE: each day will probably NOT have the exact number of pin times you requested. For instance if you chose to pin 20 times per day, some days may have more than 20 and some days may have less than 20, but over the course of a week, the pinning AVERAGE will be 20/day.

TWPublisher1

Screenshot of the “Your Schedule” screen after generating a new smart schedule in Tailwind. Don’t forget to set your timezone!

Adding Pins to Publisher

What you did in Board Booster: browsed Pinterest and pin directly to secret feeder boards.

What you need to to in Tailwind: source pins  within Tailwind itself, as well as within Pinterest using the Tailwind extension. I’ll cover some of the unique ways to source pins from within Tailwind in a bit. For now, let’s focus on what happens when we source a pin from within Pinterest.

Whenever you want to add a pin to add to the publisher from within Pinterest, you’ll want to click the tailwind icon that appears when you hover over the pin. Then choose which board you want to pin to. From there the easiest thing to do is to simply add to queue – since you’ve got this lovely smart schedule all set up. Don’t worry about it if you’re adding a bunch of pins to the same board in a row. Once you are done adding all your pins, you can simply visit the “Scheduled Pins” section under the Publisher feature and shuffle the queue a few times to mix them up. However, you CAN also assign specific dates/times to each pin at the time of pinning. To do this, just click the little clock in the corner of the pin preview that pops up after clicking the tailwind icon.

TWPublisher2

Add a board, or several, and click add to queue! Make sure there is a source URL, Tailwind won’t allow you to schedule any pins without a source URL.

Within the “scheduled pins” screen itself, you can drag pins around to different time slots, lock pins in place so they don’t get shuffled, and send scheduled pins back to drafts for editing. Just click and drag the thumbnails or click the timestamp on the larger pin views to the left to edit.

TWPublisher3

Just click to edit any part of a pin – time, target board, description, or url. PLUS, send pin to twitter or facebook page right from the interface! The lock symbol means this pin won’t move when the queue is shuffled.

Sourcing Pins (from within Tailwind):

Maybe you used the Pin Sourcing feature on Board Booster to automatically find pins for you based on a board, or a keyword search term, etc. Tailwind doesn’t have that feature, but it does have a few different ways to help you find quality, relevant, content to reshare to your own boards and fill up your scheduler.

One such way to find related content is to hop over to the “published pins” screen, under the Publisher feature. There you’ll see pins you’ve added recently. You can filter these by board, by category, and by url source. Then you can look at the pins that performed the best and click “find similar content”. From the pop-up screen, you can refresh the suggestions over and over if you’d like.

You can also repeat this same process from the “pin inspector” screen under “insights”.

TWPublisher4

Previously published pins, filtered by board title, and sorted by repin count. You can reschedule the pin, add to tribes, and/or find similar content from this screen.

TWPublisher5

What you see if you click find similar content. Refresh as needed. Add to schedule as you would any other pin.

Another way to find relevant pin content is to head over to the “Insights” tab and click “Board Insights”. This screen will show you a report of your individual boards’ performances including the number of pins on the board, number of people following the board, number of repins from the board, a virality score (tailwind specific metric), and engagement score (tailwind specific metric).

I like to deselect group and secret boards so it only shows the boards you have publicly visible and that you curated yourself. From there, you simply click the find similar content button for the board of your choice, and add pins to the queue as usual.

TWPublisher6

I focus on adding pins to boards that are performing the best, to keep them active and draw in traffic.

The last way to source pins from within Tailwind is via the Tribes feature. You’ll have to look for tribes that fit your niche well and then you simply browse the pins that have been added to that tribe and send them to your queue as usual!

TWPublisher7

On the PLUS plan, you’re limited to 5 tribes (unless you were an early adopter). However, you can purchase unlimited tribe access for an additional fee.

Contributing to Tribes

That brings me to the issue of tribes on Tailwind vs. Tribes on Board Booster. They are totally different, and not automated on Tailwind, so you need to be sure to follow each tribes rules to a T, or you’ll be removed from the tribe.

What you did on Board Booster: With Board Booster tribes, you simply added your pins into the tribe and selected which board you wanted tribe repins to go to. Then Board Booster automated the repinning, making sure everyone’s content had an equal chance to be repinned.

The great thing about that system was that everyone had a chance to get repins. The bad thing about that system is you often ended up with not very well niched tribes, your pins got repinned to irrelevant boards, etc. Also, these pins did not go into your secret feeder boards/scheduler, so using Board Booser tribes could crazy increase how many pins you were pinning each day – which could come across as spammy behavior.

What you need to do on Tailwind: Join niche-relevant tribes and contribute your best pins. Reshare other’s pins by adding to your scheduler queue.

Since each tribe member is responsible for adding pins from the tribe to their queue, and it’s not automated, you get to pick and choose which pins to share. And unlike Board Booster where all tribe pins were forced to go to the same board(s), regardless of relevancy, you can pick a different target board for each pin you decide to use.

The bad thing about Tailwind’s system is your pin may not get picked at all. There’s no guarantee tribe members will choose to repin your content. HOWEVER, if you are creating quality pins and joining niched, relevant, tribes, your chances of getting reshared are good. If you find your pins aren’t getting reshared at all after a period of time (let’s say a month) then you need to either up your pin design game or find a different tribe to join.

You can also create your own tribes, invite members to tribes you belong to, and see how well your pins are performing within each tribe you belong to.

NOTE: Unless you pay for the tribe boost (upgrade), on the PLUS plan you’ll be limited to 5 tribes and 30 pin contributions (total across all tribes) per month. 

Pinning your own original content

What you did on Board Booster: Set up a “scheduled campaign” to enable you to pin your original content pins once to multiple related boards or group boards, based on an interval schedule you set.

What you need to do on Tailwind: Create Board Lists and utilize Intervals.

First, go into the Publisher tab and click on Board Lists. Create groupings of boards you will commonly want to pin the same pin to. For instance, your newest blog post would normally get pinned to x, y, and z personal board plus your 5 blogger group boards. Put all of these boards into a board list and give the list a title that will help you remember when to use it (i.e. new blog post pins).

TIP: Put the MOST relevant board as the first board in the list – I.E your dedicated blog or biz board – or manually pin to the most relevant board and then schedule out the rest. This is important because repins will retain all the SEO information of the first board the pin is pinned to.

Then, whenever you are ready to schedule out your original content, go into the “scheduled pins” section of the publisher and click create new pin. Upload your pin image files from your computer, instagram, or a browser extension button. The uploaded images will go into the drafts section where you can edit urls, descriptions, and choose which boards they should be pinned to.  Choose the board list (marked with a yellow star) you want to use and add any other individual boards that may be relevant to that particular pin.

Then DO NOT click add to queue!!! This is important. In order to add these pins to the scheduler in a LOCKED position, so they won’t get shuffled up and are guaranteed to go out on the right day at a specific time, and be spread over a period of time rather then all at once, you want to use INTERVALS.

You will not see this option until you have selected multiple boards (or a board list), so make sure you have the target boards designated first.

Then look at the bottom of the pin and next to “add to queue” you’ll see “use interval”. Click that. Then click “optimized”. This will put the pin in your scheduler in a LOCKED time spot that is OUTSIDE of your designated time slots already (so your original content won’t take up a time slot, or be at risk of getting shuffled around, and you can be sure you’re keeping a good ratio of your content to other pinner’s content).

You’ll need to select what day and time you want the interval pinning to begin, and how long tailwind should wait before releasing the pin to the next board. I recommend 1 day intervals, unless you have a LOT of boards that pin is going to (like, more than 7). In that case I do some math so that all my boards will get pinned to within a week’s time. So depending on how many boards are getting the pin, your interval might be 8, 10, or 12 hours (for instance).

TIP: I upload about 3-7 original pins per week in order to constantly have fresh content going out

Alright, I think that pretty much covers everything – except looping (and random campaigns from Board Booster, which was essentially another looping feature). Tailwind has Smart Loop in beta right now and I haven’t personally experimented with it, so that will have to be a blog post for another day. Update 8/30/18: I just got invited to the private beta and webinar in September! I’m super excited to get all the best practice deets! I’ll be sure to post and share tips with you!

Hope this guide has helped your transition anxiety and provided some valuable insight into how to use Tailwind (there’s that sneaky affiliate link again – but seriously you should try it!) to effectively manage your pinning strategy! If you have any questions, leave a comment or tag me in our Pinterest Mastermind Community on Facebook!

xoxo

Ready to get started with Tailwind? Click below for your FREE TRIAL!
(affiliate link)

Tailwind Visual Marketing Suite


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

A Course Review for Board Booster BOSS

In August, our shiny new course was released on Thinkific alongside our Resource Library. It’s called Board Booster BOSS and it teaches a complete set up for automating your Pinterest activity, in a way that is strategic and will give you the most benefit/bring you the best results.

Well we got our first blogger review back today and we couldn’t be happier! Not only did she LOVE the course, she totally wrote a rocking review that captures all the things I hoped others would see and value!

If you haven’t guessed by now, I’m not one for bush-beating or stringing people along or for you know, promising the moon but delivering only a small sad rock. If you read our core values on our website homepage, you’d see that “real talk” is one of them; I don’t sell magic solutions. I sell pragmatic, strategic solutions that work – with a little effort and some time.

But even with “real talk”, I struggled to explain how this course is different from all those other courses out there. I know it is, I just couldn’t convey it in words.

Lucky for me, Allie over at Allie Nimmons Creative, did it for us.

Because really, I don’t want you to just take my word for it. I think quality is shown best by the testimony of others. My biggest hope for Blue Fairy Studios is that others will truly see and feel the value of what we are doing  and the information we are providing, know it to be true and genuine, and to share that with others who could benefit from what we have to give.

Please visit her blog and read the course review she did for us. It would mean a lot to me and my team here at Blue Fairy Studios, because we do everything we do for you (and we know this will help make your life easier).

xoxo

 

The Pinterest Marketing Strategy for Bloggers that you can do in an hour or less each week! Pinterest for Business Tip: Have a strategy! Board Booster BOSS provides a complete set up and strategy for getting your pins seen, saves, and clicked! The Pinterest Marketing Strategy for Etsy Sellers that you can do in an hour or less each week!

BFS Pinterest Planner

Pinterest Pin Planner

Organization is a powerful tool. So is Pinterest. Imagine what the possibilities are when the organization of a planner and the marketing strategy of Pinterest get together. That’s a powerful combo!

So, consider this Wednesday a day for the BEST Pinterest news ever! I’m preparing to release an incredible resource that is sure to help you maximize the power of Pinterest and maintain your growth momentum in the process. Are you ready to hear what I’ve done?? Good, I’ll tell you!

I am wrapping up the development of an EPIC Pinterest Planner! That’s right- this planner helps you strategize your schedule for Pinterest in a streamlined and SEO & growth strategy-friendly way!

Check out some of the awesome things that will be included!

  • Noting Target Market Details
  • Tracking Weekly Stats (because who doesn’t want to keep up with growth trends?!)
  • Brainstorming new board ideas by season, holiday, and month
  • Keeping track of group boards. This is going to be great for recognizing the best places to share your content.
  • BONUS sheet for Tailwind to keep track of tribes (#TailwindTribesForTheWin)
  • Goal planning & strategy
  • Pinning Schedule
  • SEO Worksheets
  • BONUS Special Board Booster Edition

 

I’m doing cartwheels I’m so excited for this planner to come out! Can you handle how great this is?? And, BONUS, it’s going to look so great! You’re going to absolutely LOVE this planner!

If you want first dibs (and a discount!), get on my newsletter list HERE! (You’ll also get access to the Free Resource Library this way, where there is a sneak peek page right out of the planner plus other awesome goodies!)

Otherwise, keep your eyes on the blog to find out when and how to get your copy! Until then…

Happy Pinning!-2

 

Pinterest Case Study: Whiffy Bean Bags

Pinterest Case Study: Whiffy Bean Bag

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is round two and this week we are looking at Whiffy Bean Bags.

Leah, owner of Whiffy Bean Bags, makes Lavender filled Flax Seed Bags that help with pain, tension, and stress. Lavender is incredibly soothing and these bags are a great gift or treat for yourself. I actually picked this shop because I used to make similar products on Etsy so I thought I could offer some helpful tips for their Pinterest. I was so excited to offer feedback.

Just scrolling through this account their SEO is pretty good. It’s important to remember to take advantage of every SEO friendly space to boost your visibility and get your account viewed by your target audience. (Need to figure out your target audience? I’ve got you covered! Just head to my FREE Resource Library to download a worksheet that helps you narrow that down!) Places to be sure to have SEO rich content are in the Bio as well as board and pin descriptions.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

Organization and Visual Appeal

When scrolling through this account I noticed that the board covers were pretty inconsistent. It’s a great idea to create a cohesive look throughout your Pinterest account because the aesthetics of a page can either deter or attract your ideal audience. I also strongly recommend grouping similar board topics together. This makes your page easier to navigate and will highlight to your audience that you want to make sure they find the content they are looking for with as much ease as possible.

Fill up empty boards

I’d suggest making boards with fewer than 25 pins secret until there is enough content to be attractive to someone viewing the board. Less than 25 pins are not really enough content to make someone stick around.
BONUS SUGGESTION: Out of place and/or personal boards should also be hidden (or deleted). They are a bit confusing to traffic and that’s not ideal.

Remember: You can’t get traffic to your website if you can’t keep traffic on your Pinterest.

Target Audience

Make sure your boards reflect your target audience. I know I mentioned this earlier but I can’t stress this enough. If you aren’t pinning content that’s attractive to your audience it will be incredibly difficult to turn viewers into customers. It needs to be apparent from your boards who your target market is.

 

Just a few simple tweaks to your Pinterest account can make a world of difference when it comes to growing your business awareness and customer base. Don’t forget to be consistently active with pinning every day to highlight to your audience that not only do you provide quality content but you provide it regularly.

I can’t wait to hear how these tips help you!
Be sure to check out the video for this case study HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2

 

Best Content to Pin: Wedding Industry

What to Pin in the Wedding Industry

Optimizing your Pinterest account can be simple- if you have the right people in your corner. The good news for you is I know Pinterest strategy and I’ve got your back! Occasionally, I want to take a look at some popular industries and give you my suggested strategy for leveraging the power of Pinterest to grow your audience. This week it’s all things Wedding Industry!

Whether you are a Wedding Blogger, Photographer, a vendor using Etsy or Amazon Handmade to sell your wedding related products, this post (and video) is a gold mine of information!

I’ve done some research and put together some suggestions for your account that should give some great ideas for creating the right Boards and making it easy for you and your business to be discovered. That’s what it’s all about, right?!

Be sure to sign up for my FREE Resouce Library! Inside that treasure chest is a video tutorial for stock-piling your Pinterest Boards with AMAZING content, fabulous Pinterest Accounts (that are KILLING IT) to follow, and SEO tips!

Let me just say this, if you don’t have any wedding related boards on your account fix that stat! Just about anything wedding is one of the most popular searches on Pinterest and is sure to bring traffic to your page. Not to mention, you’re a wedding focused creative entrepreneur, this is how you get your brand out there!

My goal is to make this simple for you- so here are some practical tips for making Pinterest work for you!

  • Have a general weddings board. This can be something as simple as a wedding ideas board. You can use this as a dumping ground for great content and, once you have enough pins for a more specified board (i.e. Boho Wedding Ideas) then you can create that board and re-pin from the general board. That creates more visibility for you in the long run!
  • The more wedding related boards you can come up with the better. There is plenty of inspiration out in the Pinterest universe. Just scrolling through the accounts in the video tutorial for this post should get those creative juices flowing and help you come up with content ideas.

    PRO TIP: Things like Wedding Cakes, Wedding Rings, Bridesmaid Gifts, etc. are GREAT boards to consider! They are SEO friendly and are highly used keyword searches within Pinterest

  • SEO, SEO, SEO! I can’t say enough about Search Engine Optimization. Pinterest is a search engine so don’t be skimpy with the keywords you use in your board titles, descriptions, etc. Bring people in with great search terms- board titles can make all the difference.
  • If you are running out of content do a keyword search within Pinterest and look through different boards instead of pins. This will bring up pins that don’t always show up in your Smartfeed or typical search results. Only so many pins can show up at the top so this is a great way to find new content. My recommendation is to follow some of these boards. You’ll be glad you did when it’s time to find new content. Following people within your industry will save you so much time!
  • When brainstorming SEO friendly board names or descriptions for your boards I will always recommend searching right there within Pinterest. You will be able to see popular searches and learn what’s working (and what’s not) from other accounts.
  • Take advantage of free help when it’s offered. Be sure to get access to my resource library and watch the tutorial for today’s post and follow those accounts. You can also hop over and join our Pinterest Mastermind Community on Facebook!

 

Pinterest is an incredible resource for all of you wedding industry entrepreneurs! I’m POSITIVE with a little intentional love and the right strategy for your Pinterest you are going to see some amazing results! I look forward to hearing how well these tips work for you!

Happy Pinning!-2

 

Finding Group Boards on Pinterest

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Group Boards! That’s what everyone is talking about these days. How do I find one? How do I join it? What kind of board should I choose? So many great questions, and today I’m going to do my best to answer a few.

BONUS: I’ll be making a list of group boards available to you in the resource library. Be sure to join!

So, let’s dive right in! When you’re on the hunt for a perfect group board it can be overwhelming to know where to look. The good news is you have a couple of options. The first, and easiest, option is to join Pinterest related Facebook Groups. Inside of these groups people are often posting invitations to Group Boards as well as helping other people find group boards within their niche.

A few groups you can look for are:

Just simply type in keywords, such as Pinterest Group Boards in the Facebook search bar and several will pop up. (Or simply follow the links above).

Not only will these groups provide you with access to Group Boards they will also get you quality resources for Pinterest. It’s a win/win!

The other option for finding group boards is… dangerous, in a way. The rabbit hole of Pinterest is real, friends, and this is a method that requires you to sift through layers and layers of Pinterest Boards to find what you are looking for. Seriously, if you attempt this, you’ve got to set a timer. Otherwise you may never come back.

So, how do we search through Pinterest to find Group Boards? Let’s start by finding one of your followers who is the perfect example of your target market.
Then follow the steps below:

  1. Take a scroll through their feed and start hunting for group boards that they are a part of. (You’ll know it’s a group board because it will have a circular icon in the bottom left corner with multiple tiny pictures in it.)
  2. Look for a group board that matches your content. Make sure it’s either in your target market or niche, or something that your target market would be interested in.
  3. Click the group group and check out the description, how many pins are there, how many re-pins the various pins have, etc. It’s also important to note how many followers a board has. If it looks like a quality board FOLLOW it and check it out for a few days to see how active it is.
  4. If you decide the board is worth joining the description will tell you the steps you should take to send a request to contribute.
  5. Once you’ve checked out that group board go back to the original profile. I suggest exhausting all of the group boards from that persons feed before moving on.
  6. Once you have searched through all of the boards on the profile that interests you, it’s time to move on to another account. Pick one of the best boards you just viewed and check out one of the members listed as a contributor. I typically suggest the owner of the board because they most likely have a lot of followers. At the very least they might have or be a part of similar group boards within the same niche that you are looking for.
  7. After that, just repeat steps 1-6 until your timer goes off.

PRO TIP: Write down all of the contact info for group boards you’d like to request to join. That way you can send all of your emails at once. That’ll save you time so you can more quickly dive through the Pinterest rabbit hole.

It’s important to remember that you can request to join as many group boards as you like. There is no guarantee that you will be accepted into all of them and IF you are you can make the decision to join the ones you like best. Just be sure to keep a note of the best ones.

Listen, joining group boards, regardless of how you find them, can be an arduous process. BUT, the payoff is well worth the time invested. The good news for you is if you join my private resource library I have a list of group boards just waiting for you!

Also available in my resource library is a video tutorial with step-by-step instructions for finding the Pinterest Group Board that works best for you! Sometimes, it’s just easier to SEE the process 😉

P.S. Don’t forget to join my private Facebook Group and Sign Up for a FREE Pinterest Case Study! I’ll offer you some great tips for boosting your Pinterest Account!

 

Understanding Pinterest: Search Engines & SEO

Understanding Pinterest: Search Engine & SEO

Saturday I asked my friends in my private group dedicated to Pinterest to name 3 search engines. Sunday I followed up and asked how they work/what they do.

Everyone seems to recognize Google, Yahoo, Bing, etc. as search engines. These are websites within an internet browser that conduct searches for users based on a query.

Although it’s easy to think of Google as a browser, since Google owns so many internet things, it in fact is not. Chrome is the browser owned by the company Google.

Google.com is the search engine itself. Just a website

Only one person answered that Pinterest was a search engine… and they were right!

Pinterest is a website, that conducts searches for a user based on a query.

As opposed to Facebook or Instagram, which focus on the sharing of information by it’s users, Pinterest’s focus for it’s users is the FINDING of information.

Sharing focused = a social media site
Finding focused = a search engine

It’s true that in order for users to find what they are looking for, some other entity must then be sharing that information. But that doesn’t mean a search engine is sharing focused. That means that businesses and people who have things they want seen, use the behaviors of users who are searching for specific content and the nature of search engines being “finding focused” to catalog (share) their own stuff so their businesses/content will get found in queries.

The goal of Pinterest then is to get found. NOT to share your content directly to followers. To get it FOUND.

Enter SEO.

We’ve been using SEO forever. Even before the internet was a thing.

Back in the days of phone books, how would you find a phone number?

Say you needed someone to come fix an electrical issue in your home… You might have looked under “electrician” or “handyman”
If you needed to see a doctor, you might have looked under “physicians” or perhaps the specific type of doctor you needed such as “neurologist” or “pediatrician”.

You were using SEO!

SEO seems so scary or confusing sometimes when we are trying to get our own stuff found, yet we use it every single day as consumers.

I bet you use a search engine at least once a day to find something for yourself…. A recipe, a phone number, an address, a bit of trivia or other knowledge. How do you find that which you seek? SEO!

You put in a search term and results that match that term appear within your chosen search engine in order of relevancy, recency, popularity, and/or sponsorship (paid ads). The algorithms which determine the order in the focus here so let’s skip discussing that variable….

My point is, searching for content using SEO and using SEO to get our own stuff found isn’t really that different, yet we mentally freeze when it comes to the latter.

Granted, some of us may not be the best at searching….still asking whole questions for instance, rather than keyword phrases.

What’s a keyword phrase? Let me show you, because this is super important to grasp in order to start using SEO more effectively.

Here’s an example. Let’s take this sentence and convert it to a keyword phrase…

“How do you make flowers with fondant?”

Keyword Phrase: Fondant Flower Tutorials

To do this, first find the “what”. The what here is flowers, we want to make flowers.

Then, expand on it. Are we looking for a specific type of “what”? We’re looking for adjectives here. In this sentence “fondant” describes what kind of flowers we want to make.

Finally, find the question and turn it into a noun. In this sentence “how” can be turned into “tutorials”. Alternatively, we could use “Tips” “How To’s” or “Instructions” or anything else that would be the thing that provides the answer to “how”.

So when you’re thinking about SEO, think about what you’d naturally search for. Or think about what question you are answering and then convert that to a keyword phrase.

Let’s give it a try!

Convert these sentence/phrase queries to keyword phrases:

“What are the most popular places to go on a honeymoon?”
“What are some smoothies I can make with apples?”
“How do you make bath bombs?”
“How to keep kids busy during a road trip?”

Bonus, tricky one!
This one takes a little more understanding of what the person is looking for and how to convey that in 4 words or less!

“Which essential oils should I avoid when pregnant?”

Post your answers below if you dare!

Pinterest Case Study: A Treasured Anthem

Pinterest Case Studies

In my private Facebook Group I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. The first case study was for A Treasured Anthem.

A Treasured Anthem is a business located in Denton, Tx. They make beautiful handmade gifts of music and faith. I was impressed because that was easy to learn in their BIO as well as seeing the theme of music, faith, and home decor throughout their Pinterest Boards. Everything I saw had a very soulful and spiritual vibe. Their business is great and I was glad to be able to help!

Before we get into my top 3 points I want to talk about a few things I noticed pretty quickly.

First thing being that I’d suggest bulking up their BIO just a bit. When it comes to Pinterest, SEO is priority and the bio section can be used to optimize your site to be more SEO friendly. There are great keyword phrases, which is important, but it wouldn’t hurt to add a touch more information about the person behind the brand, mentioning the names of the business owners, and overall making it more personal. It also would be a good idea to consider adding a secondary URL as well. It’s not a clickable link but it is able to be copied and pasted- so maybe link a Facebook page or an Etsy Shop link if that’s not already seen in the bio already. Remember, there are 160 characters to use in this section and Pinterest is a search engine so taking advantage of SEO opportunities will boost visibility!

As far as logo’s, I absolutely love their logo! But, depending on the size of a business using a logo may not be the best option. Typically, for a more local or smaller business I suggest using a personal photo for a profile picture in order to highlight the face behind the brand. I normally only suggest logo’s to be used when the brand is more nationally recognized.

Okay, now for my top 3 suggestions. This is where we dig into what’s really going on and make a few adjustments.

  1. First thing’s first- the Board Covers need to be fixed. It’s super simple to do. Because collages tend to make a Pinterest page look messy it’d be a great idea to add board covers that are cohesive and match the accounts brand style. So, using A Treasured Anthem’s page as a reference, that’d mean something along the lines of the bright white, hazy, airy feeling photos or possibly a shabby chic and peaceful vibe. I see that reflected in several of their pins so it’d be very easy to highlight that through board covers. Once the brand feel is clear, it’s easy to choose a pin from ones already in each of the respective boards to set as it’s cover. Super quick adjustment that will immediately clean up the look of any feed.
  2. Now lets talk about how to structure our boards! The only issue I see when looking through this account is that some of the boards have very little content. The problem with seemingly empty boards is that when someone doesn’t stumble across your page first but they find that board with fewer than 25 pins it makes the board look like it’s not established and doesn’t have good content. That could detour people from following that board, or even visiting and following a page because they perceive that board as boring. It doesn’t provide the viewer with enough confidence that an account has value. Some things to  consider doing would be possibly merging similar boards with fewer pins or adding additional pins to less established boards. I suggest a minimum of 25-30 pins.
  3. It’s incredibly important to remember that Pinterest is a search engine. That means SEO is vital to the success of any account. As much as series titles are fun they don’t often help us out in terms of SEO. I typically suggest looking up certain words and seeing what searches populate first. Those are the most popular searches and that’s what we want to use in our board titles and descriptions. If you were choose to use series titles then my suggestion would be to group all of the titles together. In this case all of the be: titles together, all of the adorn: titles together, etc. Deciding to steer clear of series titles would just mean that searches could be used to find popular searches. Those make for great board title inspiration.  Just remember, everything needs to be SEO friendly. Also, keeping SEO in the forefront, don’t forget to add keywords to your descriptions. You can add more in depth keywords so people will know what is going to be found in that particular board.

 

Pinterest is an incredible tool. Just brushing up on a few things here and there can make a world of difference and bring more traffic to your page- thus more people exposed to your business! That’s a win/win!

Click HERE to watch the video of my review of A Treasured Anthem!

If you’d like to be featured in a Pinterest Case Study be sure to sign up HERE!