Pinterest released a new feature this past week – TRENDS! This new tool is going to be a game changer for bloggers and businesses using Pinterest strategically to get more traffic to their sites.
Found at trends.pinterest.com, the new feature uses data from the previous year to show general search volume trends for whatever search terms you input. Be aware however, the graphs show search term ranking on an index of 0-100, NOT by exact search volumes.
So how can a blogger or business benefit from this new tool? How can we use the information given?
Search for a single keyword phrase, to determine it’s seasonal popularity.
If you input a single search term, you will get a graph of that term with it’s index from 0-100, charted over the past year. Here, the index is related to the term’s popularity compared to ALL other searches made during the same week. This can help you plan when to start blogging and pinning about certain topics.
Compare two or more similar or related search phrases, to determine which one is searched for more often.
One at a time, add search terms to compare their ranking relative to each other over time. From this graph you can see what terms are more often searched for, as well as each term’s seasonal popularity.
Note the index of a single search term may change when compared against other search terms. In the graph above, How to Start a Blog shows an index of 100 at the beginning of the year. Meaning it is one of the highest searched for phrases out of ALL searches conducted that week.
BUT, once you add in other terms, like Blogging for Beginners, the index of “How to Start a Blog” drops to 80 for the same time period.
That doesn’t mean it’s not highly searched for. It just means BOTH terms rank high at the beginning of the year, but Blogging for Beginners ranks higher, AND as the graph below shows, it ranks higher for the entire year. Index rankings are RELATIVE not ABSOLUTE.
This is how you could determine which SEO to use for board titles, pin descriptions, or pin titles. Blogging for Beginners is more highly searched for than How to Start a Blog, but both terms are in high demand, particularly around New Year’s.
Use search term popularity trend graphs to validate a drop in clicks/saves on your own content
Did your clickthroughs on a particular pin drop suddenly? Or maybe your entire account is seeing a drop in stats? Go check out some of your most used keyword phrases, the ones used on your most poplular pins, boards, and blog posts. Check the index ranking for those terms based on the time of year it is.
If the trends graph is showing a user search decline and you’re also seeing a drop, then the drop in clicks is a NORMAL fluctuation due to user activity. Proceed as usual, but make sure to look at what terms ARE trending or are lilkely to be trending soon, within your niche, and create additional content around those.
Don’t forget to check out the related terms to help give you further SEO/topic ideas!
Although the related terms may sometimes seem not very related at all, keep in mind this is a BRAND NEW tool and like all new features, it may take some time to work out the kinds. (Clearly How to Make French Toast isn’t very related to How To Start a Blog…. unless you’re blogging about how to make french toast? hmmm…)
Also, not ALL search terms are immediately available within the new tool but, per Pinterest, they will be adding search terms routinely.
I am super excited about this tool! I have already been using it and helping clients plan out when to publish certain types of content.