8 Critical Keyword Placements for Pinterest SEO

Did you know that Pinterest works VERY differently than any other social media platform? That’s because it’s not even really social media! It’s a SEARCH ENGINE!

Like all search engines (Google, Bing, etc.) Pinterest relies on keywords and keyword phrases to match users with what they are looking for.

Easy enough when you are a casual Pinterest user, just type what you want in the search bar and go! But what about when you are using Pinterest as a business or blogger and YOU are the one putting the content up? How does SEO work for you to get the right eyes on your content?⁣

Well, there are 8 CRITICAL PLACES you should be strategically using keywords related to your niche and content. ⁣

These are: ⁣
1) Board Titles
2) Pin Titles
3) Board Descriptions
4) Pin Descriptions
5) Hashtags
6) Sub-board Titles
7) Profile Name
8) Profile Bio

Let’s take a look at each one in depth.

1. Board Titles

When you want to create a new collection of pins (AKA board), your board titles tell Pinterest a LOT about what kind of content they should expect to find on that board. ⁣

When a user searches for something, let’s say Valentine’s Day Treats, the user can choose to filter the search results by BOARD TITLE – making the keywords you use in your board title EXTRA important and powerful!⁣

When you go to create a new board, title it with your audience and ideal viewer in mind. What content are you planning to put on this board? What term is your audience likely to search for to find this type of content?⁣

There are likely several similar terms you could use: Valentine’s Day Desserts, Valentine’s Day Sweets, Valentine’s Day Party Snacks, etc.⁣

You can do a little research and look these terms up in the Pinterest search bar. See what kind of content shows up and if your planned content fits well with those results.⁣

Also, you can check out trends.pinterest.com to compare 2-4 similar terms and see which one might be more popular!⁣

Whatever you do, DON’T use Board titles like V-Day Goodies or I love Baking or Nom Nom Cookies!⁣

LONG STORY SHORT: You want your board titles to be a 2-5 word search term (I prefer 3 or 4) that users are likely to search for!

2. Pin Titles

Pin Titles are a relatively new feature still. ⁣

Often when you create a pin from a URL (or input a URL manually), The Pin Title will auto-fill. ⁣

But you do not HAVE to use the words that auto-fill based on the metadata. ⁣

Regardless of whether you use the auto-fill or manually input a pin title, you should use a keyword phrase that is representative of the rephrase content topic. This phrase can be “sentence like” as in “13 Ways to Use Coconut Oil”, or you can start the pin title with a shorter keyword phrase like “Wardrobe Essentials” and then use your blog of Business name and/or other “subtitle” keywords. ⁣

I.E. Wardrobe Essentials: Lightweight Sweaters – Next Level Wardrobe (we do this when we’re pinning IG content for @nextlevelwardrobe) ;)⁣

Whatever you do, remember to use keywords people are likely to search for! ⁣

Pro Tip: Use “Title Case”!!! ⁣

3. Board Descriptions

I bet you have boards on Pinterest that don’t have a board description. ⁣

It’s okay, a lot of people miss putting descriptions up for their boards. BUT it’s a missed SEO opportunity!⁣

Board descriptions help further define your board’s content. And they help Pinterest associate additional keyword phrases with your boards. ⁣

Remember how I said there are likely several similar search friendly phrases you could use to title your board? ⁣We picked the most popular or the one that people would most likely search for, to use as the Board Title, but we don’t have to “throw away” those other search terms!⁣

Put them in your Board Description!⁣

You can either write your descriptions in sentence structure (which is more aesthetically pleasing), or you can just list out the additional keyword phrases – or you can do both and write a short sentence followed by a list of keywords. ⁣

Regardless, don’t leave this spot blank. Even just 3-5 keyword phrases is better than nothing!⁣

4. Pin Descriptions

Pin descriptions aren’t as prominent as they used to be. Pinterest keeps changing how descriptions are viewed. ⁣

As of now, descriptions are hidden under a “more information about this pin” button, which is only visible when you click the pin for a closeup.⁣

Does that mean pin descriptions aren’t important?⁣

No! ⁣

Now, I have a gut feeling that descriptions MAY go away completely. I am envisioning a world where you use keyword TAGS on pins rather than typing freeform descriptions. ⁣

I could be WAY off base, this is just speculation, but given how descriptions have been continually buried, it’s not out of the realm of possibility.⁣


At least for now, pin descriptions are still important and you should definitely be writing 2-3 sentences with keywords in them for each pin you create OF YOUR OWN CONTENT. ⁣


Don’t waste time writing or re-writing pin descriptions on OTHER people’s pins! If you run into a pin that has no description or has a poor quality description, just skip pinning that particular pin (unless you REALLY LOVE the pin and just NEED it on your board).⁣

If I end up being right about the whole tag thing, you can consider me a psychic ;)⁣

5. Hashtags

Now… hashtags on Pinterest are a constant back and forth… first they didn’t want you to use them, then they did, and now sometimes they work and sometimes they don’t… ⁣

As wonky and wishy-washy as Pinterest has been on the use of hashtags, until they definitely say hashtags are no more, I still advise you to use 3-5 hashtags on each pin.⁣

Here’s the thing about hashtags on Pinterest though:⁣

  • Hashtags are clickable ONLY on pins. Not in board descriptions, not in bios, JUST in pin descriptions.⁣
  • A hashtag search, or clicking on a hashtag, brings up a COMPLETELY different feed/results than typing in the same exact keyword phrase, sans hashtag would. The hashtag feed is CHRONOLOGICAL. The regular search results feed is not.⁣
  • Hashtags on Pinterest SHOULD be keyword phrases just like any other search term, but without spaces and with the # in front. like #pinteresttips ⁣
  • You should not “design” or use “cutesy” hashtags on Pitnerest. #ilovepinterest would be a no go.⁣
  • ALWAYS prioritize a good description with target keyword phrases over hashtags. I recommend using 2-4 hashtags as long as you have enough character space to do so.
  • Hashtags are only needed on NEW pins, at the time that you first add that pin. Going back to edit old pins to add hashtags is useless.⁣

Hashtags ARE a critical place to includes SEO, but they are not AS critical as the first 4 locations we’ve already covered. ⁣

IF in the future, Pinterest does away with the hashtag feature again, then by all means do not use them. Until then, you’ve been advised. 😉⁣

6. Sub-Board Titles

How many of you use sub-boards on Pinterest?⁣

They aren’t always necessary, but I do recommend using them in certain situations:⁣

A) when your main blog or biz board need category sections. ⁣

For instance, if you’re a lifestyle blogger you might have sub boards on your main blog board for “food” “family” “travel” etc. to reflect what topics you write about and be able to organize that board accordingly⁣

Or you might be a jewelry seller, so on your main products board you might have sections for “bracelets”, “necklaces”, and “rings”.⁣

Of course you can ALWAYS have separate boards for these too, sub boards just help add some organization and bring attention to certain sub-topics of a main topic, that viewers may not easily be able to see or find when looking at the board as a whole.⁣

B) for very large boards with hundreds of pins⁣

Similar concept… but say you have a very large wedding inspiration board, you could have sub boards for “wedding decor”, “wedding cakes”, “wedding signs”, etc. ⁣

Again, you could also make separate boards for these.⁣

So how does SEO fit with sub-boards? Well, just like main boards you should give sub-boards a title that is a search-friendly, 2-5 word phrase.

While sub-boards don’t show up in filtered search results (you can’t filter your search results by sub-board title, but you can filter them by board title), the title of your sub-boards is still a spot the Pinterest algorithm looks to determine what your main board is all about. ⁣

Sub-board titles are obviously only important if you actually USE sub-boards. You do NOT need to go making all these sub-boards JUST for the sake of SEO.⁣

7. Your Profile Name

This might surprise you but the profile name you use on Pinterest actually matters!

This is a critical optimization place that people often miss!

Because you can filter search results by “pinner”, your profile name carries SEO weight!

For instance, if someone where to search for “life coach” in the Pinterest search bar, then click the filter button to filter by pinner, they could then find all the users that have “life coach” in their profile name!

That means:

  • If you do business under YOUR OWN NAME, you should definitely add a keyword phrase after your name that tells people what you do. I.e Life Coach, or Social Media Manager or Virtual Assistant.
  • If you do business under a BUSINESS or BRAND name, you should use THAT as your profile name, NOT your own first name. And you could/should still add a keyword phrase after if you have enough character space.

8. Your Bio

Your profile bio is yet another commonly missed place on Pinterest that you should be using keyword phrases.

While this area isn’t searchable, like your profile name is, it still helps to tell Pinterest what your account focuses on.

Since, you know, as a business owner and/or blogger, you SHOULD be pinning about things related to your niche and audience. ( I.E If you’re pinning recipes and you’re not a food blogger, nutritionist, or health coach, STOP IT! )

Check your bio and make sure you’ve included at least ONE long tail keyword phrase (that’s a 3 or 4 word phrase that relates to your niche or “what it is that you do”).

Now that you know where the key locations are for you oh-so-important keywords and keyword phrases – go do a quick audit of your Pinterest account and see if you need to do some work in the SEO department. 😉

Need more help or clarification? Or maybe just another set of eyes on your account to spot where you may have improvement needs?

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

How to Use Pinterest Trends to Maximize Your Content Strategy

Pinterest released a new feature this past week – TRENDS! This new tool is going to be a game changer for bloggers and businesses using Pinterest strategically to get more traffic to their sites.

Found at trends.pinterest.com, the new feature uses data from the previous year to show general search volume trends for whatever search terms you input. Be aware however, the graphs show search term ranking on an index of 0-100, NOT by exact search volumes.

So how can a blogger or business benefit from this new tool? How can we use the information given?

Search for a single keyword phrase, to determine it’s seasonal popularity.

If you input a single search term, you will get a graph of that term with it’s index from 0-100, charted over the past year. Here, the index is related to the term’s popularity compared to ALL other searches made during the same week. This can help you plan when to start blogging and pinning about certain topics.

Compare two or more similar or related search phrases, to determine which one is searched for more often.

One at a time, add search terms to compare their ranking relative to each other over time. From this graph you can see what terms are more often searched for, as well as each term’s seasonal popularity.

Note the index of a single search term may change when compared against other search terms. In the graph above, How to Start a Blog shows an index of 100 at the beginning of the year. Meaning it is one of the highest searched for phrases out of ALL searches conducted that week.

BUT, once you add in other terms, like Blogging for Beginners, the index of “How to Start a Blog” drops to 80 for the same time period.

That doesn’t mean it’s not highly searched for. It just means BOTH terms rank high at the beginning of the year, but Blogging for Beginners ranks higher, AND as the graph below shows, it ranks higher for the entire year. Index rankings are RELATIVE not ABSOLUTE.

This is how you could determine which SEO to use for board titles, pin descriptions, or pin titles. Blogging for Beginners is more highly searched for than How to Start a Blog, but both terms are in high demand, particularly around New Year’s.

Use search term popularity trend graphs to validate a drop in clicks/saves on your own content

Did your clickthroughs on a particular pin drop suddenly? Or maybe your entire account is seeing a drop in stats? Go check out some of your most used keyword phrases, the ones used on your most poplular pins, boards, and blog posts. Check the index ranking for those terms based on the time of year it is.

If the trends graph is showing a user search decline and you’re also seeing a drop, then the drop in clicks is a NORMAL fluctuation due to user activity. Proceed as usual, but make sure to look at what terms ARE trending or are lilkely to be trending soon, within your niche, and create additional content around those.


Don’t forget to check out the related terms to help give you further SEO/topic ideas!

Although the related terms may sometimes seem not very related at all, keep in mind this is a BRAND NEW tool and like all new features, it may take some time to work out the kinds. (Clearly How to Make French Toast isn’t very related to How To Start a Blog…. unless you’re blogging about how to make french toast? hmmm…)


Also, not ALL search terms are immediately available within the new tool but, per Pinterest, they will be adding search terms routinely.

I am super excited about this tool! I have already been using it and helping clients plan out when to publish certain types of content.

The Inside Scoop: Tailwind’s new Smart Loop feature will change the way you share content

Tailwind's Smart Loop Will Change The Way You Share Content

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


OMG! I can’t even begin to tell you how excited I am for Tailwind’s (affiliate link) newest feature, Smart Loop.

Wait, yes I can – I am OVER THE MOON, to Jupiter and back, excited!

I can also tell you that this feature is going to change your life. I was lucky to be on the recent webinar with Tailwind, and learned all kinds of good stuff about Smart Loop – which I’m going to share with you!

So first, what IS Smart Loop?

Smart Loop is a brand new feature, currently in private beta, that helps you easily rehsare your best performing content, WITHOUT triggering spam flags from Pinterest. Tailwind and Pinterest worked together to make sure that the way Smart Loop reshares your content is healthy for your Pinterest account.


What can Smart Loop do?

Smart Loop can help you drive more traffic to both your evergreen and seasonal content. It also helps fill in those scheduler gaps, when you just don’t have enough time to source content.

Smart Loop provides stats on each pin, so you can also easily identify which content is performing best on each board.


How do we use Smart Loop?

This is the question of questions, isn’t it? Smart Loops SOUND amazing, but HOW do we actually use it?
Smart Loop has two types of loops for resharing your content: Evergreen and Seasonal loops.

Evergreen loops are meant for content that is good to reshare all year round. Seasonal loops are meant for content that you might only share around a specific holiday or season. The BEST part about seasonal loops is that they automatically reset for the next year, so you don’t have to remember to set up your seasonal content year to year! You’ll never forget to get your holiday pins out again! You can set up a seasonal loop to automatically start resharing your relevant content well in advance (we recommend 4-8 weeks in advance of any holiday).

Once you have figured out which type of loop you want to create you’ll need to name your loop. Suggestions for naming your loop include:

  • using specific categories or topics
  • using specific holidays, events, or seasons
  • using the names of specific boards

Next you will want to choose the boards that your content should be looped to and choose pins to add to the loop. Here you can filter the content shown to you by board, your website, most recent, or most popular. (Most popular pins are those with the most saves). You can also add additional boards to the loop per individual pin as needed.

You can also add individual pins to a Smart Loop during scheduling.

Choose-Pins-for-SmartLoop

Choose pins to add to your Smart Loop. TIP: Check out the most popular filter, since these pins are already performing well.

Adding-To-SmartLoop-Scheduling

Just a word of caution, if you use interval pinning and add the pins to a smart loop at the same time that you set up intervals, the looped pin MAY reshare too soon after the original pin. It is recommended that you EITHER:

  1. Add new content with intervals. THEN when the interval is finished, add to Smart Loop
  2. Add new content directly into a Smart Loop.

Which method you use will likely depend on whether you think you’ll remember to go back and add the pin to a loop and how well you expect the pin to perform. Personally, I’ll be using intervals first, then looking at the pin performance and adding only the best performing pins to my loops.

Once you have all the basics set up, Smart Loop makes it easy to see how many times per day you’ll be resharing content from each loop, how long it will take to loop all the pins in a specific loop, and your typical daily ratio of looped content to scheduled content.

SmartLoop-Setup.jpg

You CAN customize the number of times per day your loop posts, but Smart Loop is designed to automatically calculate this for you to avoid spam flags in Pinterest.

Finally, with Smart Loop, you don’t have to worry about violating any of your group board rules by pinning to them too often! Smart Loop includes a setting for board rules, so that you can restrict how many times a loop pins to a specific board per day.

Board-Rules.jpg

Board rules are customizable PER BOARD!

Whew, that’s a LOT of information! It’s obvious Tailwind spend a lot of time developing this feature so that it addresses both the needs of it’s users AND the rules of Pinterest.

So how much does this amazing, life changing, feature cost?

For ANNUAL Plus Plan members, you get 250 loop posts. (That’s 250 TOTAL, not per month). A loop post is defined as one pin to one board.

Now, if your loop pins that same pin to that same board several times – that’s still considered one loop post. So if you take one pin and loop it onto ten boards, that’s ten posts… Meaning you have 240 posts left.

For power users, 250 loop posts might not be enough. Tailwind has really generous plans, starting at just $5/mo (if paid annually. $7.50/mo otherwise), that you can add on to your yearly membership.

A couple things to note:

  • While Smart Loop will save you valuable time, it is NOT intended as a replacement to scheduling great content. It should be used in addition to scheduling content, as a tool to help you stay consistently active and to help you re-share older or seasonal content that your new followers might not have seen yet.
  • Smart Loop DOES automatically determine the best times for your loops to pin. These posts get ADDED to your scheduler OUTSIDE of your established schedule. So looped pins will not take up a time slot. This makes it easy for you to retain a good ratio of new scheduled content and looped content.
  • Looped posts are LOCKED IN place in your scheduler, so shuffling will NOT affect when your looped pins get posted.
  • Looped pins, like all pins originating from Tailwind, are ALWAYS pinned as a new, fresh pin.
  • Smart Loop RANDOMIZES the order in which is pins to the boards you have selected. This prevents the first board you place in the loop from always being the first board pinned to.

If you haven’t already, go reserve your spot for Smart Loop. Per Tailwind, they hope to have the feature rolled out, to those who have reserved a spot, by the end of October. So those of you who have signed up – be on the lookout!!!

And if you’re not using Tailwind at all, you can get a free trial! If you’d like to check out the platform, I’d super appreciate it if you used my affiliate link to sign up. It’s no extra cost to you and helps me keep providing you all with great content and Pinterest tips! (Muchas gracias, in advance!)

If you have questions about how to set up Smart Loop, or our best practice recommendations, feel free to comment below! Or pop into our Facebook community and ask us anything! We’re happy to help 🙂

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Follow Me on Pinterest for more Pinterest tips and other self-help for entrepreneurs!