What Can Pinterest Do For You? My Clients’ Real Results (August Analytics Reports)

What can Pinterest do for your biz or blog? Check out my client's real results! (August 2018 Reports).

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


I’m going to be real transparent with you all right now and do something I’ve never done before.

I’m going to publicly show you a few of my clients’ Pinterest stats (anonymously, of course). These are real people and real accounts. The growth is real, as are the declines.

My purpose in showing you all this is so that you can see what Pinterest is capable of. You can see the growth client’s get when we start putting time and effort into their profiles and original content. You can see the ups and downs over time. You get to see REAL results.

I’m a big fan of being REAL with you all. I’m never going to promise you 30 day explosive results or overnight success. Ask anyone who has ever worked with me and they’ll tell you that I always recommend:

-a consistent daily pinning strategy
-a foundation of niche relevant boards
SEO SEO SEO in all the places
new boards monthly
-new original content WEEKLY
-a serious time and effort investment of at least 3-6 months. (3 months to see growth potential, 6 months MINIMUM to see results)

You can’t half-a** this. If you want serious results, you have to put in serious work. My motto is “Quality in enough Quantity, Consistently over Time”.

If you AREN’T seeing ANY growth, ANY results, and you are ready to GIVE UP on Pinterest – or if results/growth is just slow as molasses –  then it’s likely you have an issue with one or more of the following:

Quality: How’s your board topics, pin content, original content, pin visuals, pin captions, SEO, etc.?
Quantity: How many pins you are pinning of other’s and of your own content? How many boards do you have? etc.
Consistency: How often are you pinning? Is it sporadic? Is it spread out throughout the day or all at once? etc.
Time: Have you been trying your current strategy for two weeks? Two months? or Two years? When was the last time you changed up your strategy? When did you start really putting time and effort into Pinterest?

But I digress…

My point is, it’s one of my core values to be real with the information I give my clients and readers. So, to that end, check out these clients’ account stats!


Client A

Client A came to me with a Pinterest that had been run by an entity in India. (No offense to residents/natives of India, that’s just where her management company was based). The entity had very little understanding of how Pinterest worked and NOTHING was optimized. Her pins were very low quality, not optimized for Pinterest sizing, some images were not used legally, etc. She had been using them for a year! She needed a complete rehaul of her account, with niched boards, SEO, and better pin visuals/descriptions. We implemented that in July and in August focused on pushing out her original content and pinning daily. Here are her results:

Charts

Profile Graphs

Website Graphs


Client B

Client B came to me with a similar situation. She needed a complete rehaul as well. We did a POWER UP and then moved her into Ongoing Management in month two. We’ve created branded pins for her and have been using Tailwind (affiliate link) to pin daily, keep an eye on her top performing boards, and pushing her original content to tribes. As a basically brand new account, growth will be slow, but look at how her profile views jumped from essentially nothing to over 176K from May to August! She’s also starting to accumulate clicks to her website – low numbers, but you have to start somewhere. Pinterest has a snowball effect…

Charts

Profile Graphs

Website Graphs


Client C

Client C came to me with a beautiful Pinterest account that was already performing well, but not getting her many clicks back to her website. She needed a little cleanup as far as SEO goes, and also needed a little board “restructuring” to bring in some more niche topics and to consolidate boards with duplicate content. We also began designing pins for her with a consistent branded look. She began to see an increase in clicks to her site and we’ve since been experimenting with promoted pins to get her even MORE traffic! Take a look…

Charts

Profile Graphs

Website Graphs

Now, you might notice in some of her graphs that things look a little wonky around the end of June – this is where we switched from using Board Booster to using Tailwind and things had to recalibrate a bit.


I’ve got loads more examples, but you should be able to see from the above that no matter where you are starting in your Pinterest journey there is *usually* room for improvement and growth! You can also check out this link to see typical results you can expect when using Tailwind (affiliate link)– which is the scheduling platform we recommend (and use for our own clients; we’ve used other platforms and Tailwind simply blows them all out of the water!)

So, how can Pinterest help you? Well, it can get you:

  • more organic brand awareness/exposure
  • more traffic to your website/blog
  • more authority in your chosen niche
  • more sales/readers/followers/raving fans

and if you need help, I’m here for you!

  • Got a quick question? Comment below or pop over to our FB Group.
  • Need an account rehaul/clean up or some optimizing done? Check out our Power Ups! (I’ve literally built nearly 100 Pinterest accounts from scratch ya’ll)
  • Need someone to take the stress away and just magically make it all better? Check out our Management options!

And if you just need a shoulder to cry on, a hot latte, and a hug – because business is HARD sometimes – well, I can empathize with you, Google nearby support groups,. and commiserate with you via Zoom if you’d like 😉

Til next time,

xoxo


Tailwind Visual Marketing Suite

blogpic icon

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Pinterest Analytics Explained: your “website” stats

Pinterest Analytics Explained: Understanding what the Website stats tell you about your pin performance.

This is part 4 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

In Part 3, we discussed the (limited) purpose and use of the “people you reach” section.

Today we are moving on to discuss the “website” section of Pinterest Analytics.

It’s important to note you will be able to see this data set ONLY if you have verified your website with Pinterest. 

For those of you that care most about driving traffic from Pinterest to your stand alone website, this is the MOST important section of your analytics dashboard.

This section specifically shows you the performance of pins that source back to your verified website.

Pinterest doesn’t make clear whether these values go on to include impressions, saves, or clicks made on repins of your original pins. While repins still link to your website, I have seen copies of pins recieve hundreds of repins from that copy and those values don’t seem to be reflected in the website analytics dashboard.

So this is a bit of a grey area. I’m inclined to say that the values you see under the website section do NOT include impressions, saves, or clicks made on any copies (repins) of your pin – but rather reflect only DIRECT impressions, saves, and clicks made on the original pin(s) on your account.

Regardless, this section of stats aims to show you how your original content (from your Pinterest verified website) is performing.

If you need a more clear, and complete, view of how your content is performing on Pinterest, then looking on your website’s at the referral traffic stats or using Google Analytics to track pin traffic to your website is what I’d recommend doing.

Unfortunately, I’m not a Google Anlaytics expert. I am just beginning to learn more about how to use it for more extensive Pinterest tracking myself – so perhaps in the near-ish future I’ll have some advice for you on this. But for now, you’ll need to do your own research on using Google Analytics, if you want more extensive data than what Pinterest Analytics can show you.

Other than the fact that the website analytics section shows you information that encompasses ONLY pins from your website, as opposed to all pins you add to your boards from other sources, the data itself reads much like the data from the “profile” section of the dashboard.

(If you’re unsure what an impression, save, or click entails, read Part 1 of this series.)

Troubleshooting your website stats:

It IS possible to experience a drop in overall “profile” stats and either stay the same or experience an increase in “website” stats.

What this could indicate is that overall you are getting fewer views or reaching fewer people, but that the percentage of your original content being seen, out of all the content you share from around Pinterest, is greater.

Ideally we want BOTH “profile” and “website” stats to trend upwards. BUT as long as the “website” stats aren’t suffering, we don’t need to get too worked up over a drop in the “profile” stats.

If your “website” stats overall are dropping, check these 3 things:

  1. Have you pinned new content from your website lately? I recommend a minimum of 2 pins per week that link back to your website. More if you’re able.
  2. Have you been pinning and re-pinning your site content to group boards daily?
  3. Are your pins visually attractive and does the text (copy writing) grab viewers attention?

If you’re getting lots of saves but not a lot of clicks:

  1. Check your pin’s visual appeal.
  2. Check your pin URL’s to make sure they aren’t broken. (Board Booster has a great feature that makes this easy)
  3. Be patient. Yes we all want people to click through to our site, but saves are where it starts. Saves are good because they get your content out in front of more and more people each time. The more people seeing your pin, the more opportunity you have to get those click throughs.

If you’re getting lots of impressions but no saves or clicks:

  1. Check your pin’s visual appeal and check for working URLs
  2. Check which group boards you are pinning to. Does anyone repin from the group board (How are other pins on the board performing?) You may not be sharing your content on boards that are very active or very relevant to your brand/biz/blog. Look for quality group boards.
  3. Check your consistency and be realistic about how long you’ve been pinning consistent content. Pins get better over time. One week isn’t long enough to gain traction on a pin. One month isn’t long enough to judge overall performance. Give it time and stay consistent.

If you aren’t getting any impressions, saves, or clicks:

It’s hard to nail this down to one specific issue, but you probably have some areas of your Pinterest set up that could use some help. Check out the resource library for video tutorials and webinars on best Pinterest practices.

Maybe you just need help pinning consistently? Check out Board Booster BOSS to learn how to streamline and automate your pinning strategy to help keep you consistent without taking up hours of your time each week.

At the very least, read the blog! There’s a TON of helpful material right here! (Subscribe to get new posts sent to your inbox.)

If you’ve got a question about your stats, visit me in the Mastermind Community on Facebook and let’s talk about it!

Until next time,

xoxo

blogpic icon

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2

 

Pinterest Analytics Tracker

Pinterest Analytics Tracker

Let’s just say today is Christmas and I’m Santa because you’re going to love your gift today! As you know I’m a Pinterest Strategist. That’s just a fancy way of saying I work with people & business every day to help them leverage Pinterest as the powerful marketing platform it is. It’s one of the most incredible things I’ve ever done!

Part of what I offer my clients is weekly stats. I track their analytics and send them weekly reports so they can see just how amazing Pinterest is when you use it correctly!

This week I’m celebrating some tremendous success for my clients and my way of sharing the confetti is to offer you one of my most prized tools!

I’m making available to you the exact Pinterest Analytics Tracker I use for all of my client’s stats and growth trends.

If you are looking for a thorough way to keep up with how well Pinterest is working for you then follow the link and download it today!

Just to share the love I’ve made a demo video to make it easier to use!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2