What Can Pinterest Do For You? My Clients’ Real Results (August Analytics Reports)

What can Pinterest do for your biz or blog? Check out my client's real results! (August 2018 Reports).

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


I’m going to be real transparent with you all right now and do something I’ve never done before.

I’m going to publicly show you a few of my clients’ Pinterest stats (anonymously, of course). These are real people and real accounts. The growth is real, as are the declines.

My purpose in showing you all this is so that you can see what Pinterest is capable of. You can see the growth client’s get when we start putting time and effort into their profiles and original content. You can see the ups and downs over time. You get to see REAL results.

I’m a big fan of being REAL with you all. I’m never going to promise you 30 day explosive results or overnight success. Ask anyone who has ever worked with me and they’ll tell you that I always recommend:

-a consistent daily pinning strategy
-a foundation of niche relevant boards
SEO SEO SEO in all the places
new boards monthly
-new original content WEEKLY
-a serious time and effort investment of at least 3-6 months. (3 months to see growth potential, 6 months MINIMUM to see results)

You can’t half-a** this. If you want serious results, you have to put in serious work. My motto is “Quality in enough Quantity, Consistently over Time”.

If you AREN’T seeing ANY growth, ANY results, and you are ready to GIVE UP on Pinterest – or if results/growth is just slow as molasses –  then it’s likely you have an issue with one or more of the following:

Quality: How’s your board topics, pin content, original content, pin visuals, pin captions, SEO, etc.?
Quantity: How many pins you are pinning of other’s and of your own content? How many boards do you have? etc.
Consistency: How often are you pinning? Is it sporadic? Is it spread out throughout the day or all at once? etc.
Time: Have you been trying your current strategy for two weeks? Two months? or Two years? When was the last time you changed up your strategy? When did you start really putting time and effort into Pinterest?

But I digress…

My point is, it’s one of my core values to be real with the information I give my clients and readers. So, to that end, check out these clients’ account stats!


Client A

Client A came to me with a Pinterest that had been run by an entity in India. (No offense to residents/natives of India, that’s just where her management company was based). The entity had very little understanding of how Pinterest worked and NOTHING was optimized. Her pins were very low quality, not optimized for Pinterest sizing, some images were not used legally, etc. She had been using them for a year! She needed a complete rehaul of her account, with niched boards, SEO, and better pin visuals/descriptions. We implemented that in July and in August focused on pushing out her original content and pinning daily. Here are her results:

Charts

Profile Graphs

Website Graphs


Client B

Client B came to me with a similar situation. She needed a complete rehaul as well. We did a POWER UP and then moved her into Ongoing Management in month two. We’ve created branded pins for her and have been using Tailwind (affiliate link) to pin daily, keep an eye on her top performing boards, and pushing her original content to tribes. As a basically brand new account, growth will be slow, but look at how her profile views jumped from essentially nothing to over 176K from May to August! She’s also starting to accumulate clicks to her website – low numbers, but you have to start somewhere. Pinterest has a snowball effect…

Charts

Profile Graphs

Website Graphs


Client C

Client C came to me with a beautiful Pinterest account that was already performing well, but not getting her many clicks back to her website. She needed a little cleanup as far as SEO goes, and also needed a little board “restructuring” to bring in some more niche topics and to consolidate boards with duplicate content. We also began designing pins for her with a consistent branded look. She began to see an increase in clicks to her site and we’ve since been experimenting with promoted pins to get her even MORE traffic! Take a look…

Charts

Profile Graphs

Website Graphs

Now, you might notice in some of her graphs that things look a little wonky around the end of June – this is where we switched from using Board Booster to using Tailwind and things had to recalibrate a bit.


I’ve got loads more examples, but you should be able to see from the above that no matter where you are starting in your Pinterest journey there is *usually* room for improvement and growth! You can also check out this link to see typical results you can expect when using Tailwind (affiliate link)– which is the scheduling platform we recommend (and use for our own clients; we’ve used other platforms and Tailwind simply blows them all out of the water!)

So, how can Pinterest help you? Well, it can get you:

  • more organic brand awareness/exposure
  • more traffic to your website/blog
  • more authority in your chosen niche
  • more sales/readers/followers/raving fans

and if you need help, I’m here for you!

  • Got a quick question? Comment below or pop over to our FB Group.
  • Need an account rehaul/clean up or some optimizing done? Check out our Power Ups! (I’ve literally built nearly 100 Pinterest accounts from scratch ya’ll)
  • Need someone to take the stress away and just magically make it all better? Check out our Management options!

And if you just need a shoulder to cry on, a hot latte, and a hug – because business is HARD sometimes – well, I can empathize with you, Google nearby support groups,. and commiserate with you via Zoom if you’d like 😉

Til next time,

xoxo


Tailwind Visual Marketing Suite

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why Group Boards Are NOT the Best Strategy to Get Your Content Seen

Why Group Boards are NOT the best strategy to get your content seen on Pinterest

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).  


Group Boards have been around for a long time, and up until this July they were an integral part of any content creator’s Pinterest strategy.

They are still around, but Pinterest has wised up to the fact that most content creators have been using group boards as a way to disseminate their content to the masses. And they’ve basically said “no more”.

Group boards, per Pinterest, were never meant to be a way to push content to viewers. Pinterest intended group boards to be a feature for pinners, who were collaborating on a project or event, to share pins relevant to that project/event with each other.

In order to get back to that original vision, and to discourage the growth of massive group boards with thousands of pins, Pinterest has DEPRIORITIZED content from group boards.

What does that mean?

Before the algorithm update of 2018, pins that were added to group boards had just as much of a chance of turning up (ranking highly) in search results and in the Smart Feed.

With the de-emphasis of group boards, Pinterest is actively suppressing pins that come from group boards in search results/feeds. Pins that are saved to self-curated, publicly visible boards, are thus “prioritized” over pins that come from group boards.

Does this mean we should leave all of our group boards?

Eventually, this might mean that group boards no longer have a place in your Pinterest strategy. HOWEVER, if you belong to very active, niched, groups where the collaborators are routinely visiting that board and repinning content from that board, I wouldn’t leave it just yet.

Because although the pins to add to that board may not be discovered in searches/feeds, they are still findable by group board members when they visit the board, and they may repin your content.

So, bottom line, what’s the recommendation? What should we do instead?

Only your individual Pinterest/Tailwind stats and website traffic can really tell you the right answer here. Just keep in mind that you can’t solely rely on group boards for your exposure now.

But you should definitely be keeping an eye on your pins and how they are performing on your group boards. If your pins are still getting repinned from those boards, if the boards themselves seem high quality, and if leaving the board(s) would cause a significant decrease in your reach/traffic – then I’d suggest that you keep the group board and keep contributing to it, until it’s no longer performing well.

Meanwhile, ALSO invest time into Tailwind Tribes (affiliate link). Find tribes that are active. Add some pins to the tribe and see how they perform. Over time, you may wish to replace pinning to group boards with tribe contributions completely.

ADDITIONALLY, be sure you are focusing on:

  • curating high quality boards of your own
  • using good SEO in all the key places
  • releasing fresh pin content on a consistent basis

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 

Tailwind Visual Marketing Suite

Why (and how) you should now use hashtags on Pinterest

Why (and HOW) you should be using hashtags on Pinterest.

Oh Hashtags. They have taken over the internet. From #metoo on Twitter to #thisisthelongesthashtagihaveeverwrittenbecauseihavenolifewhatamitalkingabout on Instagram (yes that’s a real hashtag, go look it up), hashtags are literally everywhere. Including Pinterest.

Hashtags on Pinterest are intended to help you find content you are interested in. Because they are new-ish to Pinterest, most hashtags have been simple one or two word keyword phrases such as #giftsforher, #jewelry, #businessquotes, etc. Newer more “designer” hashtags like #nevergiveup, #bossbabe, #itsagirlthing, etc. are just beginning to show up. 

There are still lots of questions about how to use hashtags on Pinterest, but the WHY of it is easy to answer. Hashtags on Pinterest are just one more way your content can be found in a search.

How is this different from just searching Pinterest for the keyword phrase itself? I’m glad you asked!

If you were to type in jewelry, sans hashtag, you would get results based on the most popular and most relevant pins. If you type in #jewelry you are going to get results based on the most recent pins using that hashtag.

That means search results for #jewelry are going to be constantly changing. Which means unless you are using that tag on a significant number of your pins – or are planning to use it on every one of your own pins from now on – you won’t stay at the top of the search results for very long… if a lot of people are using that tag.

FYI: #jewelry has 474,559 pins tagged with that hashtag as of this post’s writing.

Okay, so what’s the recommendations for hashtags on Pinterest then?  Is it worth it to use them? 

Yes, on your own original content pins only. Don’t waste your time hashtagging everying that you repin – just tag your own stuff. Although the hashtag search results will change rapidly, it’s better to attempt to show up than to definitely not show up at all.

That said there’s a few things you can do to make hashtags on Pinterest work better for you:

First, understand that hashtags ONLY work in the description area of PINS. If you’re putting hashtags in your board descriptions, you’re wasting character space and time (for now…who knows? Maybe they’ll introduce hashtags to this space too in the future..)

Second, you do not need to use the entire 500 character descriptions space for hashtags. You should still write in a sentence with at least one keyword phrase in the description area and THEN add your hashtags to the end. Three to five hashtags is plenty, but you can add up to twenty per the Pinterest limits.

Third, you want to try to use the same hashtags over and over again so that you have a greater chance of appearing at the top of search results by having recent pins with that hashtag. Choose hashtags that are relevant to your brand/biz. I personally do not use designer hashtags, yet, because hashtags on Pinterest overall are still so new and it’s just too early to tell which ones will be good/established and which ones will fizzle out.

Now, if you belong to a group of people who are all using a designer hashtag (like #bluefairypinterestrockstars – just kidding, I literally just made that up) then go ahead and use it. But I’d mainly stick to keyword phrases, for now.

Also, you want to keep in mind that the more popular (more pins tagged) a certain hashtag is the faster your content will get lost in the growing sea of content. However, if the hashtag pool is too small, then it’s unlikely that many people are searching for it/using it and your content likewise will just be lost in anonymity.

Alright, so where do we FIND these hashtags? How do we research which ones are good/popular? 

As far as I know, there currently isn’t any database or anything keeping tabs on hashtag counts on Pinterest. (If you know of one or are running one, please drop a comment and tell us where to find this magical resource!)

The only way to know how many pins are using a specific hashtag is to go pin something. Then, before you actually save it to the board, start typing your hashtag in the description area below the pin image. A drop down box of some suggestions will pop up and tell you how many pins are associated with that tag. Keep in mind that what you see is NOT an exhaustive list.

If your tag doesn’t show up in the drop down, you can search for it in the Pinterest search bar (be sure to include the #) to see how much and what kind of content turns up.

If you’re being super serious about Pinterest’s hashtags, it’s probably going to take awhile to find the ones that are best for you and you’ll probably have to change them up every so often as new hashtags gain popularity and others become too popular for your content to compete.

My personal opinion is that, unlike on Instagram or Twitter, hashtags on Pinterest are NOT a make-or-break strategy. This is because they are not the only way to get found or search for content on Pinterest (there are a myriad of ways to be found on Pinterest). As such, it seems counterproductive to spend too much time researching and worrying about them.

Use hashtags on your pins, sure. But honestly? You can probably throw up a few hashtags (try to use the same ones over) on your pins and call it good. Focus your time and attention on creating good SEO elsewhere on Pinterest and consistently pinning quality content, both your own and from other pinners, and you’ll do just fine – even if your hashtags aren’t 100% perfect.

xoxo


FREE Pinterest MINI Course: get your Pinterest page in shape in just 10 days!

 

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Using Trends to Fuel New Pinterest Board topics

So now that I've lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let's talk about how to beat that brain block and come up with these new board topics regularly. One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool.

So now that I’ve lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let’s talk about how to beat that brain block and come up with these new board topics regularly.

One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool. At the top of your Pinterest page, there is an icon that I think looks like a compass (maybe it is, I don’t know). If you click that, you’ll come to a screen that looks like this:

BP103017

This is where you can find what is currently trending as well as new topics and “picked for you” topics.

All of these things are based on what people are currently searching for. In the case of “picked for you”, Pinterest looks at your search habits and pinning habits to compile these suggestions – which is one reason why I always say to pin for your audience and not your own interests (in addition to helping curate a useful Smart Feed).

The topics are presented in keyword friendly phrases that you can use! You might need to tweak the word order or add/subtract words to make them relevant to your audience, but the general root keyword phrases are already there for you to use – no Google keyword tool needed here!

You can click into specific categories at the top to see what’s trending in each category. And often, if you refresh the page, you’ll get different trending keywords each time (sometimes you won’t, but just check back in a few hours or the next day and it has usually changed by then).

Now, similar to the rabbit hole method of searching for group boards, this process can totally suck you in and you’ll end up distracted and scrolling through pictures of delicious cake pops or lifesize lego sculptures or something equally irrelevant. SO, I advise you to set a timer! Also, jotting down keyword phrases as you find them is helpful so that as you dig deeper and deeper, you don’t lose or forget about those previous ideas.

Once you’ve compiled a list of ideas – or your timer has run out – pick the ones that your content would mesh with as your first new board topics to make. Then assign each new board topic a date that you will create, fill, and publish the new board. I like to plan an entire month or two at a time.

Remember to aim for 1-4 new boards each month (on top of your previously established 15 foundational boards).

And also, don’t forget, if any of these trends go out of style (or are seasonal or holiday based), to make them secret and get them out of your board collection so that you don’t look totally out of touch with the current day/season!

xoxo

Psst! I’ve done the work for you!
Download this month’s FREE “What’s Trending?” list from the Resource Library.

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

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How to come up with new board topic ideas using the Pinterest discovery tool

Why you should regularly create new Pinterest boards

Whyyou should regularly create new pinterest boards

You already know that boards are the system Pinterest uses for content organization. You’re free to create and curate boards on any topic, use any title, and include any content on these boards from any number of sources including:

  • Pinterest itself
  • Your website or any website with pinnable content (including video content).
  • Your computer via image upload, and attaching a redirect url.

But do you really know how to use this system to your marketing advantage?

If you’re using Pinterest to market your biz/blog, you’re probably in one of two camps:

1) You have no idea what boards to make

or

2) You go crazy making all kinds of boards. Possibly even boards that don’t relate to your target audience at all.

People in camp 2, this post isn’t for you. You typically don’t have a problem coming up with board topics, you have a problem with how you NAME them. So, this post and this post is for you.

Now, back to my camp 1 people.

Over the next few blog posts, I’m going to help you get through this brain block you’re experiencing when it comes to coming up with new board topics.

But before we get to that, it’s important that you realize WHY you need to create new boards.

If you’ve been following the blog or my FB group discussions, then you’ve probably seen me say that you need a minimum of 15 boards. This is your starting point, your baseline, your foundation. These 15 boards are the backbone of your Pinterest account and all future management/growth strategies.

But you can’t stop there.

Repeat, YOU CAN NOT STOP AT 15 BOARDS AND NEVER MAKE ANY MORE.

Why? Recency, that’s why. And SEO.

Part of the algorithm that tells Pinterest that your account, your boards, and your pins are valuable and worth showing to people is how often you actually put new, valuable content out there.

Now, yes, you could simply keep pinning to the same old 15 boards, theoretically forever, and that would count as putting new content out into Pinterest-land.

But here’s what would happen:

  1. Your original 15 boards would get huge. So big that they’d become overwhelming. No one could ever hope to reach the bottom. If you aren’t looping your old pins, those old pins would get lost forever and potentially never be seen again.
  2. Your content would get diluted. If you aren’t looping your pins, your older content is getting pushed farther and farther down and lost amid a sea of other content. Even if you are looping your pins,your content still probably isn’t coming back up often enough, since it will comprise such a small percentage of the total board content.
  3. Your board’s “duplicate content ratio” would skyrocket. Chances are, over long periods of time, you pin the same thing more than once. If you’re recycling pins manually to “loop” them, and you don’t have a process for deleting old or underperforming duplicate copies, then you will potentially have a LOT of duplicate content on your board(s). High duplicate content ratios indicate a lower value to Pinterest and the algorithm is less likely to show/suggest your pins to other users.

So creating new boards routinely isn’t JUST about recency. It’s also about maintaining order and quality.

And I mentioned SEO.

Creating new boards regularly, as part of a strategy for creating order and maintaining recency/quality, ALSO helps your search ranking because it allows for additional keyword phrases to be associated with content on your account. 

This ultimately helps you get found by users, since the number one function of Pinterest is as a search engine.

For example, you have a board for Fall Decor as one of your 15 baseline boards. Creating new boards, like Fall Mantle Decor, Fall Floral Arrangements, Fall Door Wreaths, DIY Fall Home Decor Projects, Autumn Tablescapes, etc.  help associate these additional keyword term phrases with your account.

So that when people use these phrases in the Pinterest search bar, Pinterest matches your boards/account with their search query and shows pins from your account among the search results.

Disclaimer: Recency/activity, relevancy/seo, and visual appeal/pin quality are ALL important to getting ranked higher. So you need to be nailing ALL of those key points.

I do NOT recommend that you go brainstorm and create tons of new boards all at once. While that would help your SEO, that would negate the recency (consistent activity) factor. It’s important to keep those two in balance.

What I recommend then is to create your first 15 boards. You can do these relatively quickly and don’t need to space them out. This gives you an SEO foudation, but also allows room to grow.

Then develop a strategy for creating new boards regularly. I recommend 1 to 4 new boards per month. That’s as little as once a month and as much as once a week.

Personally, when I am planning new boards for clients, I use a spreadsheet (or the Pinterest Planner) and I plan the board titles/topics, plus the dates to release new boards, for 1 to 2 months in advance. Then all I have to do is follow my schedule!

You could also create your new boards as secret in advance, and then just pin to them as you have time. So that when you need to release a new board, you simply toggle one of them from secret to public.

I recommend having 25 pins on each new board you make when it’s publicly visible, regardless of whether you pin to a secret board slowly over time or to a new public board all in once sitting. Give the board some “bulk” from the get go, enough pins on your new board for people who land on it to have something to scroll through.

If this all sounds really daunting to you, I promise it’s easier than it sounds!

Over the next few weeks, we’ll be talking about how to come up with all these new board topics so stay tuned! In the meantime, you might want to brush up on these 10 Pinterest Tips for establishing a good foundation.

Until then,

Whyyou should regularly create new pinterest boards (1)

xoxoDid you know there are EIGHT ready to go Board Topic Lists, based on popular niches/industries, in the Resource Library? These lists give you 15 board topic ideas to use and/or expand on so that you can get your baseline set up quickly and easily. Or you can use the ideas on these lists to fuel your future boards. Either way, you should definitely download these. Visit the Resource Library and grab yours today!

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!