Best Content to Pin: Wedding Industry

What to Pin in the Wedding Industry

Optimizing your Pinterest account can be simple- if you have the right people in your corner. The good news for you is I know Pinterest strategy and I’ve got your back! Occasionally, I want to take a look at some popular industries and give you my suggested strategy for leveraging the power of Pinterest to grow your audience. This week it’s all things Wedding Industry!

Whether you are a Wedding Blogger, Photographer, a vendor using Etsy or Amazon Handmade to sell your wedding related products, this post (and video) is a gold mine of information!

I’ve done some research and put together some suggestions for your account that should give some great ideas for creating the right Boards and making it easy for you and your business to be discovered. That’s what it’s all about, right?!

Be sure to sign up for my FREE Resouce Library! Inside that treasure chest is a video tutorial for stock-piling your Pinterest Boards with AMAZING content, fabulous Pinterest Accounts (that are KILLING IT) to follow, and SEO tips!

Let me just say this, if you don’t have any wedding related boards on your account fix that stat! Just about anything wedding is one of the most popular searches on Pinterest and is sure to bring traffic to your page. Not to mention, you’re a wedding focused creative entrepreneur, this is how you get your brand out there!

My goal is to make this simple for you- so here are some practical tips for making Pinterest work for you!

  • Have a general weddings board. This can be something as simple as a wedding ideas board. You can use this as a dumping ground for great content and, once you have enough pins for a more specified board (i.e. Boho Wedding Ideas) then you can create that board and re-pin from the general board. That creates more visibility for you in the long run!
  • The more wedding related boards you can come up with the better. There is plenty of inspiration out in the Pinterest universe. Just scrolling through the accounts in the video tutorial for this post should get those creative juices flowing and help you come up with content ideas.

    PRO TIP: Things like Wedding Cakes, Wedding Rings, Bridesmaid Gifts, etc. are GREAT boards to consider! They are SEO friendly and are highly used keyword searches within Pinterest

  • SEO, SEO, SEO! I can’t say enough about Search Engine Optimization. Pinterest is a search engine so don’t be skimpy with the keywords you use in your board titles, descriptions, etc. Bring people in with great search terms- board titles can make all the difference.
  • If you are running out of content do a keyword search within Pinterest and look through different boards instead of pins. This will bring up pins that don’t always show up in your Smartfeed or typical search results. Only so many pins can show up at the top so this is a great way to find new content. My recommendation is to follow some of these boards. You’ll be glad you did when it’s time to find new content. Following people within your industry will save you so much time!
  • When brainstorming SEO friendly board names or descriptions for your boards I will always recommend searching right there within Pinterest. You will be able to see popular searches and learn what’s working (and what’s not) from other accounts.
  • Take advantage of free help when it’s offered. Be sure to get access to my resource library and watch the tutorial for today’s post and follow those accounts. You can also hop over and join our Pinterest Mastermind Community on Facebook!

 

Pinterest is an incredible resource for all of you wedding industry entrepreneurs! I’m POSITIVE with a little intentional love and the right strategy for your Pinterest you are going to see some amazing results! I look forward to hearing how well these tips work for you!

Happy Pinning!-2

 

Finding Group Boards on Pinterest

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Group Boards! That’s what everyone is talking about these days. How do I find one? How do I join it? What kind of board should I choose? So many great questions, and today I’m going to do my best to answer a few.

BONUS: I’ll be making a list of group boards available to you in the resource library. Be sure to join!

So, let’s dive right in! When you’re on the hunt for a perfect group board it can be overwhelming to know where to look. The good news is you have a couple of options. The first, and easiest, option is to join Pinterest related Facebook Groups. Inside of these groups people are often posting invitations to Group Boards as well as helping other people find group boards within their niche.

A few groups you can look for are:

Just simply type in keywords, such as Pinterest Group Boards in the Facebook search bar and several will pop up. (Or simply follow the links above).

Not only will these groups provide you with access to Group Boards they will also get you quality resources for Pinterest. It’s a win/win!

The other option for finding group boards is… dangerous, in a way. The rabbit hole of Pinterest is real, friends, and this is a method that requires you to sift through layers and layers of Pinterest Boards to find what you are looking for. Seriously, if you attempt this, you’ve got to set a timer. Otherwise you may never come back.

So, how do we search through Pinterest to find Group Boards? Let’s start by finding one of your followers who is the perfect example of your target market.
Then follow the steps below:

  1. Take a scroll through their feed and start hunting for group boards that they are a part of. (You’ll know it’s a group board because it will have a circular icon in the bottom left corner with multiple tiny pictures in it.)
  2. Look for a group board that matches your content. Make sure it’s either in your target market or niche, or something that your target market would be interested in.
  3. Click the group group and check out the description, how many pins are there, how many re-pins the various pins have, etc. It’s also important to note how many followers a board has. If it looks like a quality board FOLLOW it and check it out for a few days to see how active it is.
  4. If you decide the board is worth joining the description will tell you the steps you should take to send a request to contribute.
  5. Once you’ve checked out that group board go back to the original profile. I suggest exhausting all of the group boards from that persons feed before moving on.
  6. Once you have searched through all of the boards on the profile that interests you, it’s time to move on to another account. Pick one of the best boards you just viewed and check out one of the members listed as a contributor. I typically suggest the owner of the board because they most likely have a lot of followers. At the very least they might have or be a part of similar group boards within the same niche that you are looking for.
  7. After that, just repeat steps 1-6 until your timer goes off.

PRO TIP: Write down all of the contact info for group boards you’d like to request to join. That way you can send all of your emails at once. That’ll save you time so you can more quickly dive through the Pinterest rabbit hole.

It’s important to remember that you can request to join as many group boards as you like. There is no guarantee that you will be accepted into all of them and IF you are you can make the decision to join the ones you like best. Just be sure to keep a note of the best ones.

Listen, joining group boards, regardless of how you find them, can be an arduous process. BUT, the payoff is well worth the time invested. The good news for you is if you join my private resource library I have a list of group boards just waiting for you!

Also available in my resource library is a video tutorial with step-by-step instructions for finding the Pinterest Group Board that works best for you! Sometimes, it’s just easier to SEE the process 😉

P.S. Don’t forget to join my private Facebook Group and Sign Up for a FREE Pinterest Case Study! I’ll offer you some great tips for boosting your Pinterest Account!

 

Understanding Pinterest: Search Engines & SEO

Understanding Pinterest: Search Engine & SEO

Saturday I asked my friends in my private group dedicated to Pinterest to name 3 search engines. Sunday I followed up and asked how they work/what they do.

Everyone seems to recognize Google, Yahoo, Bing, etc. as search engines. These are websites within an internet browser that conduct searches for users based on a query.

Although it’s easy to think of Google as a browser, since Google owns so many internet things, it in fact is not. Chrome is the browser owned by the company Google.

Google.com is the search engine itself. Just a website

Only one person answered that Pinterest was a search engine… and they were right!

Pinterest is a website, that conducts searches for a user based on a query.

As opposed to Facebook or Instagram, which focus on the sharing of information by it’s users, Pinterest’s focus for it’s users is the FINDING of information.

Sharing focused = a social media site
Finding focused = a search engine

It’s true that in order for users to find what they are looking for, some other entity must then be sharing that information. But that doesn’t mean a search engine is sharing focused. That means that businesses and people who have things they want seen, use the behaviors of users who are searching for specific content and the nature of search engines being “finding focused” to catalog (share) their own stuff so their businesses/content will get found in queries.

The goal of Pinterest then is to get found. NOT to share your content directly to followers. To get it FOUND.

Enter SEO.

We’ve been using SEO forever. Even before the internet was a thing.

Back in the days of phone books, how would you find a phone number?

Say you needed someone to come fix an electrical issue in your home… You might have looked under “electrician” or “handyman”
If you needed to see a doctor, you might have looked under “physicians” or perhaps the specific type of doctor you needed such as “neurologist” or “pediatrician”.

You were using SEO!

SEO seems so scary or confusing sometimes when we are trying to get our own stuff found, yet we use it every single day as consumers.

I bet you use a search engine at least once a day to find something for yourself…. A recipe, a phone number, an address, a bit of trivia or other knowledge. How do you find that which you seek? SEO!

You put in a search term and results that match that term appear within your chosen search engine in order of relevancy, recency, popularity, and/or sponsorship (paid ads). The algorithms which determine the order in the focus here so let’s skip discussing that variable….

My point is, searching for content using SEO and using SEO to get our own stuff found isn’t really that different, yet we mentally freeze when it comes to the latter.

Granted, some of us may not be the best at searching….still asking whole questions for instance, rather than keyword phrases.

What’s a keyword phrase? Let me show you, because this is super important to grasp in order to start using SEO more effectively.

Here’s an example. Let’s take this sentence and convert it to a keyword phrase…

“How do you make flowers with fondant?”

Keyword Phrase: Fondant Flower Tutorials

To do this, first find the “what”. The what here is flowers, we want to make flowers.

Then, expand on it. Are we looking for a specific type of “what”? We’re looking for adjectives here. In this sentence “fondant” describes what kind of flowers we want to make.

Finally, find the question and turn it into a noun. In this sentence “how” can be turned into “tutorials”. Alternatively, we could use “Tips” “How To’s” or “Instructions” or anything else that would be the thing that provides the answer to “how”.

So when you’re thinking about SEO, think about what you’d naturally search for. Or think about what question you are answering and then convert that to a keyword phrase.

Let’s give it a try!

Convert these sentence/phrase queries to keyword phrases:

“What are the most popular places to go on a honeymoon?”
“What are some smoothies I can make with apples?”
“How do you make bath bombs?”
“How to keep kids busy during a road trip?”

Bonus, tricky one!
This one takes a little more understanding of what the person is looking for and how to convey that in 4 words or less!

“Which essential oils should I avoid when pregnant?”

Post your answers below if you dare!

Pinterest Case Study: A Treasured Anthem

Pinterest Case Studies

In my private Facebook Group I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. The first case study was for A Treasured Anthem.

A Treasured Anthem is a business located in Denton, Tx. They make beautiful handmade gifts of music and faith. I was impressed because that was easy to learn in their BIO as well as seeing the theme of music, faith, and home decor throughout their Pinterest Boards. Everything I saw had a very soulful and spiritual vibe. Their business is great and I was glad to be able to help!

Before we get into my top 3 points I want to talk about a few things I noticed pretty quickly.

First thing being that I’d suggest bulking up their BIO just a bit. When it comes to Pinterest, SEO is priority and the bio section can be used to optimize your site to be more SEO friendly. There are great keyword phrases, which is important, but it wouldn’t hurt to add a touch more information about the person behind the brand, mentioning the names of the business owners, and overall making it more personal. It also would be a good idea to consider adding a secondary URL as well. It’s not a clickable link but it is able to be copied and pasted- so maybe link a Facebook page or an Etsy Shop link if that’s not already seen in the bio already. Remember, there are 160 characters to use in this section and Pinterest is a search engine so taking advantage of SEO opportunities will boost visibility!

As far as logo’s, I absolutely love their logo! But, depending on the size of a business using a logo may not be the best option. Typically, for a more local or smaller business I suggest using a personal photo for a profile picture in order to highlight the face behind the brand. I normally only suggest logo’s to be used when the brand is more nationally recognized.

Okay, now for my top 3 suggestions. This is where we dig into what’s really going on and make a few adjustments.

  1. First thing’s first- the Board Covers need to be fixed. It’s super simple to do. Because collages tend to make a Pinterest page look messy it’d be a great idea to add board covers that are cohesive and match the accounts brand style. So, using A Treasured Anthem’s page as a reference, that’d mean something along the lines of the bright white, hazy, airy feeling photos or possibly a shabby chic and peaceful vibe. I see that reflected in several of their pins so it’d be very easy to highlight that through board covers. Once the brand feel is clear, it’s easy to choose a pin from ones already in each of the respective boards to set as it’s cover. Super quick adjustment that will immediately clean up the look of any feed.
  2. Now lets talk about how to structure our boards! The only issue I see when looking through this account is that some of the boards have very little content. The problem with seemingly empty boards is that when someone doesn’t stumble across your page first but they find that board with fewer than 25 pins it makes the board look like it’s not established and doesn’t have good content. That could detour people from following that board, or even visiting and following a page because they perceive that board as boring. It doesn’t provide the viewer with enough confidence that an account has value. Some things to  consider doing would be possibly merging similar boards with fewer pins or adding additional pins to less established boards. I suggest a minimum of 25-30 pins.
  3. It’s incredibly important to remember that Pinterest is a search engine. That means SEO is vital to the success of any account. As much as series titles are fun they don’t often help us out in terms of SEO. I typically suggest looking up certain words and seeing what searches populate first. Those are the most popular searches and that’s what we want to use in our board titles and descriptions. If you were choose to use series titles then my suggestion would be to group all of the titles together. In this case all of the be: titles together, all of the adorn: titles together, etc. Deciding to steer clear of series titles would just mean that searches could be used to find popular searches. Those make for great board title inspiration.  Just remember, everything needs to be SEO friendly. Also, keeping SEO in the forefront, don’t forget to add keywords to your descriptions. You can add more in depth keywords so people will know what is going to be found in that particular board.

 

Pinterest is an incredible tool. Just brushing up on a few things here and there can make a world of difference and bring more traffic to your page- thus more people exposed to your business! That’s a win/win!

Click HERE to watch the video of my review of A Treasured Anthem!

If you’d like to be featured in a Pinterest Case Study be sure to sign up HERE!

 

Pinterest Pin Schedulers Pros & Cons: Around.IO Edition

PinterestPin Schedulers

We’ve covered some great platforms for Pinterest scheduling the last few weeks! Each one has a variety of features that are great for the novice and expert Pinner alike. This week we are going to take a slightly different angle and talk about a scheduler that is a fantastic tool for online sellers to easily promote their own products across social media and also provides some functionality for sharing other people’s content too. We are talking about Around.io.

Around.io connects to your shop and imports your listings/images so you can seamlessly schedule posts to your preferred platform. Around.io is best for ecommerce sellers using Etsy, Ebay, WooCommerce, Shopify, Storevny, Big Cartel, Zepo, Lightspeed, and Ecwid. It integrates with Facebook, Pinterest, Instagram, Tumblr, and Twitter

Before we dig in and talk about the features of Around.io let’s talk pricing.

Plan Options
Basic Social: $149.99/year ($14.99/month)
Advanced Social: $299.99/year ($29.99/month)
Image+: $499.99/year ($49.99/year)
(For Plan Details click HERE)

Okay, now that we’ve gotten the numbers out of the way let’s dive into what we love and don’t prefer when it comes to Around.io

Pros:

When it comes to features, the basic package offers a good bit of capabilities such as: Saving time by posting on all social media from one place, choosing any image from your product photos to share on social media, creating collages from your product photos quickly, staying active by planning posts for a whole day in two clicks, finding and sharing very interesting (engaging) content with your followers, monitoring and sharing stuff from your favorite websits in one click, and finding and posting funny, interesting, awesome GIFs from within Around.io.

What else do we like?

  • Ease of use- anything that makes our job easier gets a big thumbs up from us!
  • Built in collage maker
  • Photo import from other cloud storage systems (drive, dropbox,) as well as Instagram, Flickr, and Facebook
  • Built in search function for relevant content you can reshare with your followers
  • More advanced plans allow you to schedule posts across all supported platforms for a week.

Cons

As much as we appreciate how easy to use Around.io is, this would not be a platform that we would recommend for everyone.

Here’s why:

  • You can only plan 1 day at a time
  • Needs to be paired with another social media planner in order to plan content well in advance (more than 1 day or 1 week).
  • Remember, it is ONLY for ecommerce sellers who are selling on a supported platform.

 

Around.io is a fantastic tool for online sellers to easily promote their own products across social media and does have some functionality for sharing other people’s content too. However, the biggest limitation of this scheduler is the short time frame for planning future posts (1 day or 1 week).

So, my recommendation would be to use around.io to save time getting your ecommerce shop items shared consistently (on a daily basis using the basic plan or planning a full week with the advanced plan), but to pair the platform with another social scheduler that allows you to schedule reshared content (supplementary content) farther out in advance, in order to minimize the amount of time spent planning and scheduling social media content each week.

 

Interested in giving Around.io a try? If so click HERE for a free 7 day trial!

And don’t miss the rest of the Pinterest Schedulers Pros & Cons series! Check out these posts:

Buffer
Tailwind
BoardBooster

Pinterest Pin Schedulers Pros & Cons: BoardBooster Edition

Pros & Cons of Board Booster

In this week’s edition of Pros & Cons of pin schedulers we are looking at my program of choice: BoardBooster. While each of the schedulers we have (and will) talk about have fantastic features, BoardBooster has been the best fit for me and Blue Fairy Studios.

Before we get into the breakdown of what we love and wish were better about BoarBooster lets talk pricing.

Plan Options
100 Pins FREE
500 Pins / Month $5
1000 Pins / Month $10
2000 Pins / Month $20
3000 Pins / Month $30
5000 Pins / Month $50

Pros

From analytics to scheduling features, and even content sharing features, BoardBooster has the ability to make Pinterest Marketing simple and effective.

  • The Looping Feature is great for making sure older pins are staying visible. You can select a board and have those pins re-pinned at random or in chronological order. This is a great feature to use as you see growth to your Pinterest and ensures that no one is missing your fabulous content.
  • Analytics make it possible to not only see which of your boards are performing well but they also:
    • Pull stats from Group Boards and lets you know the quality of those boards
    • Identify the best times to pin
    • Track follower growth
    • Identify Viral 3rd Party Pins (so you can easily find and share the popular content – or use it as a “model” for your own pin content).
  • Pin Mover, a feature that helps you move large groups of pins from one board to another, is useful when you want to split boards that have grown quite large into smaller boards with a more narrow focus.
  • Pin Doctor checks out the pins on your group boards and identifies any issues with pins such as duplicate pins, broken links, etc.
  • Group Manager is for owners of group boards. It acts as somewhat of a quality control so you don’t have to manage the group board 24/7. The Group Manager feature will let you know which of the pins are performing better than others and also makes sure that contributors are following the rules.
  • Campaigns
    • Scheduled Campaigns take pins from secret boards and sends them out to designated boards based of off the schedule you set
    • Random Campaigns take pins at random from a designated board and sends them out to any number of group boards.
  • Pricing plans are pretty affordable and flexible. You pay per month and can upgrade or downgrade at any time. Board Booster even forgives you a little if you over your pin allowance. They’ll help you budget your pins if you continuously go over, by placing a daily pin limit on your account until you upgrade.

Cons

  • Because of the many features, some feel that the dashboard can be a bit overwhelming at first. And getting everything set up in the most efficient way can take a little trial and error for those who are just learning how to use the scheduler.
  • You can’t add multiple accounts to work with teams
  • An additional scheduler would be needed for Social Media platforms. Board Booster only works with Pinterest
  • Some features require an additional cost (Pin Mover, Pin Doctor, Group Manager – 1 penny per pin)

 

There is no question that, based off of my experience, BoardBooster is a great option for anyone who is looking to work Pinterest like a pro. Pinterest can bring traffic, growth, and greater exposure to you business and having a great scheduling program that helps that process go a little bit smoother is a worth while investment.

Click HERE to give BoardBooster a try! And make sure you check out the rest of the pro’s and con’s series!
Buffer
Tailwind
Around.io

 

PINTEREST PIN SCHEDULERS PROS & CONS: Tailwind Edition

Pros & Cons of Tailwind

Last week we talked all about Buffer and how easy it is for anyone just beginning their pin scheduling process. This week let’s chat about a different program. One that is more advanced and offers some great features for anyone ready to get serious with their social media scheduling.

This week it’s all about Tailwind! They are a Pinterest and Instagram scheduling and analytics tool that has become pretty popular in the blog & business world. But, is it worth the hype? I’ve done the research and here is what I’ve come up with.

Pros

Listen, a great strategy for Pinterest can bring your business incredible growth! Tailwind offers some amazing features that will help you begin to see the traffic you need to get yourself out there.

Here are some of my favorite highlights for Tailwind:

  • To be such an in depth program the price is pretty affordable. It comes in at just under $120 a year or $15 a month for Bloggers and Small Business.
  • Canva is built in! Any small business or blogger knows the beauty that is Canva. We love that Tailwind has integrated it into their program so that we can easily add custom pins while scheduling.
  • Tailwind allows you to add multiple accounts or work with teams. This is great for the social media managers, growing business, etc.
  • Analytics are great! It shows you how many Follows, Re-Pins, Likes, etc., your page has gotten. It also gives stats for individual pins so you can see what’s popular among your viewers.
  • Bulk uploading of images and bulk pinning from a website saves time (and we LOVE saving time!)
  • Pinning from Instagram
  • Browser extension (yay! These make scheduling pins SO easy!)
  • Tailwind Tribes: belonging to a few of these can massively extend the reach of your pins! The idea is similar to group boards on Pinterest, but these are built into the Tailwind platform, making scheduling pins to and from these groups a breeze. They are also a bit easier to find and join than traditional group boards.

Cons

There are not many things I can say about Tailwind that would make it a deal breaker. But, there are some features that, from an organizational standpoint, just stood out.

Tailwind’s negatives are:

  • There is the potential for there to be quite the learning curve when first starting out with Tailwind. Because of the many capabilities, the dashboard has been said to be a bit overwhelming for some.
  • There is no ability to do pre-set weekly schedules. Schedules have to be set separately for each time and each day. That seems a little time consuming and cumbersome, but you ideally only need to do this once. (Although it’s always a good idea to periodically check when the best time to pin is for your account, and adjust your schedule accordingly.)
  • If you are looking for an all in one social media management system- this isn’t it. Tailwind only works with Pinterest and Instagram so you will still need another program for any other platforms.

 

As far as Pinterest pin scheduling goes, Tailwind is a great option! I believe in the power of Pinterest, I’ve seen it bring growth, exposure, and success to so many people once they learn how to harness it’s power. Any scheduling software that caters to making Pinterest use easier I’m all for!

Want to give it a try?

Click HERE for a free month of Tailwind pro!

And make sure you check out the rest of the pro’s and con’s series!
Buffer
Board Booster
Around.io

7 Tips for Writing the Perfect Pinterest Bio

 

Did you know your Pinterest Biography can actually help you get found? Check out how to optimize this area of your Pinterest profile with these 7 tips!

Your bio will be the first impression visitors have of your Pinterest board. When done right, it can increase your subscribers and followers and lend itself to a stronger brand on social media.

It’s not difficult to create a great Pinterest bio, but there are certain elements to consider. Here are some of my top suggestions for writing your Pinterest bio.

1. Keep It Short and Sweet

A little text is essential for your brand, but keep in mind that when people visit your Pinterest page, they’re looking for more visual interaction than words. Short and sweet is the best policy, especially since Pinterest only allows you 160 characters for your description.

Of course, start with your brand or personal name. Then, highlight the most important parts of your business and/or board, but don’t get too wordy. A couple sentences are more than enough.

2. Use Keywords…But Don’t Stuff

As you write your bio, keywords can help you make it searchable. Good keywords not only succinctly tell what you do, but they will also benefit your SEO strategy.

Just remember not to keyword stuff. Too many keywords will make your bio look cheap and tacky and can result in a search engine penalty that hurts your SEO rather than helps.

3. Include Your Tagline

Since you have very few characters to work with, but you want to make a good impression, work your tagline into the bio. If you don’t have a tagline, this is a great opportunity to make one. It’s basically one sentence that explains what you do and who you are. It should also include a keyword or two. See this list for examples of great company taglines.

4. Brand With Your Photo

The photo you use plays a key role in your Pinterest branding. Your photo should be professional and consistent with your brand. A headshot is also highly recommended, though your face doesn’t have to be fully visible. Let your personality shine through, but use your discretion.

If a certain color scheme dominates your Pinterest board, make that a part of your photo, whether you’re wearing those colors or standing in front of a background in that color scheme.

For most small business owners, it’s better to put a photo rather than a logo as your profile picture. A logo works well for a widely recognized company like Target, but not so much for a smaller organization. That being said, if you choose to do a logo, make sure it’s consistent with your branding and is clearly distinguishable as your company.

5. Have a Call to Action

Don’t miss out on an opportunity to encourage action from your visitors. After they read your bio, ask them to sign up for your newsletter, follow your board, visit your website, or contact you for more information. It can help convert the average visitor into a loyal customer. Here are some great examples of calls to action you might consider.

6. Link to Social Media and Your Website

Make it easy for visitors to convert to customers by linking to both your website and social media accounts. A link to your Facebook and Twitter accounts will increase your social media network and improve your connections.

7. Include Your Location

Even if you’re an online business open to the entire nation, it’s important to add your location. Stating your location helps with local SEO, for starters.

It can also your networking, as you can make valuable social connections. You don’t need to put your home address or even your home city. Just including your state and country will be adequate for these purposes.

Anyone can develop an excellent Pinterest bio with these fairly simple steps. Let your creativity flow and focus on consistent branding as you develop your profile page.

If you want more tips for improving your Pinterest strategy, follow my board!

 

Why Blogging Is Good for Your Business’ Pinterest Strategy (And How to Marry the Two)

Why Blogging is Good for your Business, Why Blogging is Good for Pinterest, Pinterest Strategy for Bloggers, Pinterest Strategy for Businesses

You have a blog. You have a Pinterest. Now, all you need to do is run the two together for higher traffic on your blog. The two are a match made in heaven! Together, they can boost both your blog and your Pinterest strategy.

Blogging Makes Your Pinterest Strategy Stronger

Every month, Pinterest sees more than 2 billion content searches for anything from kid craft projects to stronger marketing strategies. That content often comes in the form of blog posts, which pinners read, pin, and repin. If it’s useful, catchy, and provides value for the reader, it will do well on Pinterest. Imagine the possibilities!

When you blog, you create consistent, endless content to pin on your boards. Your boards gain an identity, and you become a thought leader in the industry. You’re more likely to see increased traffic on your boards and enhance other elements of your Pinterest strategy.

On the flip side, you also get more traffic on your blog and website, which is the whole purpose of your Pinterest strategy.

Blog Readers Love Pinterest

Pinterest as a service is growing rapidly, and pinners visit more and more often for the purpose of finding articles to read.

This is especially true if you sell products on your ecommerce site, specializing in the home goods, food, or fitness categories. People want to not only view pictures of products that can make their lives more fulfilling but also read articles about how it’s done.

Use Pinterest to Drive Traffic to Your Blog

Because readers spend a great deal of time on Pinterest in search of new articles, it can be an excellent catalyst for blog traffic as you seek a higher return on investment. How do you achieve both a wider-read blog and a stronger Pinterest strategy?

Use SEO to Make Blog Pins Discoverable

Pinterest pins are indexed within the site, but it’s good to practice certain SEO techniques to make them easier to find. Start by making sure pins are searchable in the “Search Privacy” setting to allow public search engines to locate your blog. Use a catchy title, relevant keywords, and alt tags for your images to help search engines find your articles.

Upgrade Pins to Rich Pins

Rich pins are incredibly useful for improving your Pinterest strategy as a whole. A rich pin includes a photo and a title for your blog post as well as a short blurb or sneak peak into the article. It makes the pin look more professional and is more likely to get repined. Pinners are also more likely to read the article if they have a sneak peak first.

Organize Your Boards

We’re big fans of more organized Pinterest boards. With a little organization, your boards become easy to follow. Create a board dedicated to your blog, filled with your own blog post pins. You may also include some non-competing pins that can enhance the content of your blog. Keep it clean and pretty to attract more attention.

Focus on Imagery

If you want people to read your blog posts, great images on the cover of your pin and throughout your post will entice them to do so. Images enhance the text and make your pins more clickable. Blog pins with images tend to get far more repins than blogs with text alone.

Put a “Pin it” Button on Your Blog

You’ll naturally pin your blog posts to your Pinterest boards, but you’ll get more engagement if your subscribers do it for you. Make it easy with a “Pin it” button. According to research from Pinterest, this simple step will significantly increase traffic on your blog. When the site Allrecipes did this, people shared their recipes on Pinterest more than 50,000 times.

Pinterest is great for your blog. Your blog is great for Pinterest. Putting the two together generates more leads and brings more traffic to your blog, increasing your ROI exponentially, and creating a stronger online presence for your brand.
For more Pinterest Tips, follow our board!

Announcing the 2017 Pinterest eCourse!

I hope everyone had lovely holidays with their family and friends! I am just getting back into the swing of things myself! And I have some really cool and exciting news for you all!

First, I filled out my editorial calendar for most of the year – so regular blog posts will be coming your way with all kinds of great tips and strategy for using Pinterest for Business!

Second, I’m launching my first ever eCourse! I am super excited about this because I think it will really help bring all the Pinterest puzzle pieces together for you. This eCourse is for anyone who:

  • Feels overwhelmed at the prospect of learning yet another social platform
  • Doesn’t think Pinterest can help their business
  • Has been trying to figure it out solo and isn’t seeing any progress/results
  • Honestly feels like their Pinterest page is a hot mess…but doesn’t know how to fix it or what to do differently
  • Doesn’t know where to start

If you identify with any of the above statements, then this course is for YOU! I want everyone to love Pinterest as much as I do!!! And I fully appreciate that some people aren’t “just do it for me” people (if you are – then you need to check out my Pinterest Power Up service).

Maybe you really WANT to learn Pinterest but just get overwhelmed, confused, frustrated, or stressed and you have given up or just keep putting it on the back burner for “another day” that, let’s be honest, never comes.

I get it. I’m here for you. You are the reason I’ve developed this course. I can’t sit down with each of you and teach you Pinterest in 1 day. There are too many tidbits to cover!

That’s why my eCourse will be broken down into 5 segments:

  • Part 1: Setting up a Baseline
  • Part 2: Getting Found in Search
  • Part 3: Attracting your Target Audience
  • Part 4: Crafting the Perfect Pin
  • Part 5: Creating an Easy Maintenance Plan

I’ve developed these segments to help break down and address each of the main areas that people, like you, tend to struggle with. Rather than cram only the essential basics into 1 consult call or 1 webinar, each segment will be a dedicated, info packed 40-60 minutes, so that I can cover all the nitty gritty stuff you need to know! I’ll be providing examples, note sheets, and other resources along with the webinars themselves.

This is NOT a webinar series to sell you another webinar or another product. This is THE information you could spend months trying to learn on your own, all neatly packaged into 5 sequential webinars, which you can refer to over and over again! (In fact the ONLY sales pitch I’ll be making during the webinar is for those of you who decide you are “just do it for me” people after all and want to book a Pinterest service with me. Otherwise, watch the series, soak in the knowledge, and head off into the Pinterest wilderness, my future gurus!)

This series will be like your Pinterest playbook, which will help set you up for increased visibility and traffic to your personal website, blog, or shop. And we all know that more visibility/traffic is the key to more of that money! (Which, let’s face it, is a terrible necessity in this day and age… I mean, electricity!)

Launch Day is March 1st, 2017! If you are ready to commit to Pinterest, or at least see what it can do for you, you can get part 1 FREE (even before launch day!) by signing up at the link below.

(Email subscribers will also get a purchase link with a discount of $97 off through February 1st).

Pin Perfect 2017 eCourse – Early Enrollment

Not interested in subscribing? Buying after February 1st, 2017? You can purchase the webinar series NOW for $197.

BUY NOW


I can’t wait to share this with you all! Let’s get Pinterest POWERED and Pin PERFECT!
xo,
Marissa
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