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OMG! I can’t even begin to tell you how excited I am for Tailwind’s (affiliate link) newest feature, Smart Loop.
Wait, yes I can – I am OVER THE MOON, to Jupiter and back, excited!
I can also tell you that this feature is going to change your life. I was lucky to be on the recent webinar with Tailwind, and learned all kinds of good stuff about Smart Loop – which I’m going to share with you!
So first, what IS Smart Loop?
Smart Loop is a brand new feature, currently in private beta, that helps you easily rehsare your best performing content, WITHOUT triggering spam flags from Pinterest. Tailwind and Pinterest worked together to make sure that the way Smart Loop reshares your content is healthy for your Pinterest account.
What can Smart Loop do?
Smart Loop can help you drive more traffic to both your evergreen and seasonal content. It also helps fill in those scheduler gaps, when you just don’t have enough time to source content.
Smart Loop provides stats on each pin, so you can also easily identify which content is performing best on each board.
How do we use Smart Loop?
This is the question of questions, isn’t it? Smart Loops SOUND amazing, but HOW do we actually use it?
Smart Loop has two types of loops for resharing your content: Evergreen and Seasonal loops.
Evergreen loops are meant for content that is good to reshare all year round. Seasonal loops are meant for content that you might only share around a specific holiday or season. The BEST part about seasonal loops is that they automatically reset for the next year, so you don’t have to remember to set up your seasonal content year to year! You’ll never forget to get your holiday pins out again! You can set up a seasonal loop to automatically start resharing your relevant content well in advance (we recommend 4-8 weeks in advance of any holiday).
Once you have figured out which type of loop you want to create you’ll need to name your loop. Suggestions for naming your loop include:
- using specific categories or topics
- using specific holidays, events, or seasons
- using the names of specific boards
Next you will want to choose the boards that your content should be looped to and choose pins to add to the loop. Here you can filter the content shown to you by board, your website, most recent, or most popular. (Most popular pins are those with the most saves). You can also add additional boards to the loop per individual pin as needed.
You can also add individual pins to a Smart Loop during scheduling.
Choose pins to add to your Smart Loop. TIP: Check out the most popular filter, since these pins are already performing well.
Just a word of caution, if you use interval pinning and add the pins to a smart loop at the same time that you set up intervals, the looped pin MAY reshare too soon after the original pin. It is recommended that you EITHER:
- Add new content with intervals. THEN when the interval is finished, add to Smart Loop
- Add new content directly into a Smart Loop.
Which method you use will likely depend on whether you think you’ll remember to go back and add the pin to a loop and how well you expect the pin to perform. Personally, I’ll be using intervals first, then looking at the pin performance and adding only the best performing pins to my loops.
Once you have all the basics set up, Smart Loop makes it easy to see how many times per day you’ll be resharing content from each loop, how long it will take to loop all the pins in a specific loop, and your typical daily ratio of looped content to scheduled content.
You CAN customize the number of times per day your loop posts, but Smart Loop is designed to automatically calculate this for you to avoid spam flags in Pinterest.
Finally, with Smart Loop, you don’t have to worry about violating any of your group board rules by pinning to them too often! Smart Loop includes a setting for board rules, so that you can restrict how many times a loop pins to a specific board per day.
Board rules are customizable PER BOARD!
Whew, that’s a LOT of information! It’s obvious Tailwind spend a lot of time developing this feature so that it addresses both the needs of it’s users AND the rules of Pinterest.
So how much does this amazing, life changing, feature cost?
For ANNUAL Plus Plan members, you get 250 loop posts. (That’s 250 TOTAL, not per month). A loop post is defined as one pin to one board.
Now, if your loop pins that same pin to that same board several times – that’s still considered one loop post. So if you take one pin and loop it onto ten boards, that’s ten posts… Meaning you have 240 posts left.
For power users, 250 loop posts might not be enough. Tailwind has really generous plans, starting at just $5/mo (if paid annually. $7.50/mo otherwise), that you can add on to your yearly membership.
A couple things to note:
- While Smart Loop will save you valuable time, it is NOT intended as a replacement to scheduling great content. It should be used in addition to scheduling content, as a tool to help you stay consistently active and to help you re-share older or seasonal content that your new followers might not have seen yet.
- Smart Loop DOES automatically determine the best times for your loops to pin. These posts get ADDED to your scheduler OUTSIDE of your established schedule. So looped pins will not take up a time slot. This makes it easy for you to retain a good ratio of new scheduled content and looped content.
- Looped posts are LOCKED IN place in your scheduler, so shuffling will NOT affect when your looped pins get posted.
- Looped pins, like all pins originating from Tailwind, are ALWAYS pinned as a new, fresh pin.
- Smart Loop RANDOMIZES the order in which is pins to the boards you have selected. This prevents the first board you place in the loop from always being the first board pinned to.
If you haven’t already, go reserve your spot for Smart Loop. Per Tailwind, they hope to have the feature rolled out, to those who have reserved a spot, by the end of October. So those of you who have signed up – be on the lookout!!!
And if you’re not using Tailwind at all, you can get a free trial! If you’d like to check out the platform, I’d super appreciate it if you used my affiliate link to sign up. It’s no extra cost to you and helps me keep providing you all with great content and Pinterest tips! (Muchas gracias, in advance!)
If you have questions about how to set up Smart Loop, or our best practice recommendations, feel free to comment below! Or pop into our Facebook community and ask us anything! We’re happy to help 🙂
Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!
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