How to Use Pinterest Trends to Maximize Your Content Strategy

Pinterest released a new feature this past week – TRENDS! This new tool is going to be a game changer for bloggers and businesses using Pinterest strategically to get more traffic to their sites.

Found at trends.pinterest.com, the new feature uses data from the previous year to show general search volume trends for whatever search terms you input. Be aware however, the graphs show search term ranking on an index of 0-100, NOT by exact search volumes.

So how can a blogger or business benefit from this new tool? How can we use the information given?

Search for a single keyword phrase, to determine it’s seasonal popularity.

If you input a single search term, you will get a graph of that term with it’s index from 0-100, charted over the past year. Here, the index is related to the term’s popularity compared to ALL other searches made during the same week. This can help you plan when to start blogging and pinning about certain topics.

Compare two or more similar or related search phrases, to determine which one is searched for more often.

One at a time, add search terms to compare their ranking relative to each other over time. From this graph you can see what terms are more often searched for, as well as each term’s seasonal popularity.

Note the index of a single search term may change when compared against other search terms. In the graph above, How to Start a Blog shows an index of 100 at the beginning of the year. Meaning it is one of the highest searched for phrases out of ALL searches conducted that week.

BUT, once you add in other terms, like Blogging for Beginners, the index of “How to Start a Blog” drops to 80 for the same time period.

That doesn’t mean it’s not highly searched for. It just means BOTH terms rank high at the beginning of the year, but Blogging for Beginners ranks higher, AND as the graph below shows, it ranks higher for the entire year. Index rankings are RELATIVE not ABSOLUTE.

This is how you could determine which SEO to use for board titles, pin descriptions, or pin titles. Blogging for Beginners is more highly searched for than How to Start a Blog, but both terms are in high demand, particularly around New Year’s.

Use search term popularity trend graphs to validate a drop in clicks/saves on your own content

Did your clickthroughs on a particular pin drop suddenly? Or maybe your entire account is seeing a drop in stats? Go check out some of your most used keyword phrases, the ones used on your most poplular pins, boards, and blog posts. Check the index ranking for those terms based on the time of year it is.

If the trends graph is showing a user search decline and you’re also seeing a drop, then the drop in clicks is a NORMAL fluctuation due to user activity. Proceed as usual, but make sure to look at what terms ARE trending or are lilkely to be trending soon, within your niche, and create additional content around those.


Don’t forget to check out the related terms to help give you further SEO/topic ideas!

Although the related terms may sometimes seem not very related at all, keep in mind this is a BRAND NEW tool and like all new features, it may take some time to work out the kinds. (Clearly How to Make French Toast isn’t very related to How To Start a Blog…. unless you’re blogging about how to make french toast? hmmm…)


Also, not ALL search terms are immediately available within the new tool but, per Pinterest, they will be adding search terms routinely.

I am super excited about this tool! I have already been using it and helping clients plan out when to publish certain types of content.

The Inside Scoop: Tailwind’s new Smart Loop feature will change the way you share content

Tailwind's Smart Loop Will Change The Way You Share Content

Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).


OMG! I can’t even begin to tell you how excited I am for Tailwind’s (affiliate link) newest feature, Smart Loop.

Wait, yes I can – I am OVER THE MOON, to Jupiter and back, excited!

I can also tell you that this feature is going to change your life. I was lucky to be on the recent webinar with Tailwind, and learned all kinds of good stuff about Smart Loop – which I’m going to share with you!

So first, what IS Smart Loop?

Smart Loop is a brand new feature, currently in private beta, that helps you easily rehsare your best performing content, WITHOUT triggering spam flags from Pinterest. Tailwind and Pinterest worked together to make sure that the way Smart Loop reshares your content is healthy for your Pinterest account.


What can Smart Loop do?

Smart Loop can help you drive more traffic to both your evergreen and seasonal content. It also helps fill in those scheduler gaps, when you just don’t have enough time to source content.

Smart Loop provides stats on each pin, so you can also easily identify which content is performing best on each board.


How do we use Smart Loop?

This is the question of questions, isn’t it? Smart Loops SOUND amazing, but HOW do we actually use it?
Smart Loop has two types of loops for resharing your content: Evergreen and Seasonal loops.

Evergreen loops are meant for content that is good to reshare all year round. Seasonal loops are meant for content that you might only share around a specific holiday or season. The BEST part about seasonal loops is that they automatically reset for the next year, so you don’t have to remember to set up your seasonal content year to year! You’ll never forget to get your holiday pins out again! You can set up a seasonal loop to automatically start resharing your relevant content well in advance (we recommend 4-8 weeks in advance of any holiday).

Once you have figured out which type of loop you want to create you’ll need to name your loop. Suggestions for naming your loop include:

  • using specific categories or topics
  • using specific holidays, events, or seasons
  • using the names of specific boards

Next you will want to choose the boards that your content should be looped to and choose pins to add to the loop. Here you can filter the content shown to you by board, your website, most recent, or most popular. (Most popular pins are those with the most saves). You can also add additional boards to the loop per individual pin as needed.

You can also add individual pins to a Smart Loop during scheduling.

Choose-Pins-for-SmartLoop

Choose pins to add to your Smart Loop. TIP: Check out the most popular filter, since these pins are already performing well.

Adding-To-SmartLoop-Scheduling

Just a word of caution, if you use interval pinning and add the pins to a smart loop at the same time that you set up intervals, the looped pin MAY reshare too soon after the original pin. It is recommended that you EITHER:

  1. Add new content with intervals. THEN when the interval is finished, add to Smart Loop
  2. Add new content directly into a Smart Loop.

Which method you use will likely depend on whether you think you’ll remember to go back and add the pin to a loop and how well you expect the pin to perform. Personally, I’ll be using intervals first, then looking at the pin performance and adding only the best performing pins to my loops.

Once you have all the basics set up, Smart Loop makes it easy to see how many times per day you’ll be resharing content from each loop, how long it will take to loop all the pins in a specific loop, and your typical daily ratio of looped content to scheduled content.

SmartLoop-Setup.jpg

You CAN customize the number of times per day your loop posts, but Smart Loop is designed to automatically calculate this for you to avoid spam flags in Pinterest.

Finally, with Smart Loop, you don’t have to worry about violating any of your group board rules by pinning to them too often! Smart Loop includes a setting for board rules, so that you can restrict how many times a loop pins to a specific board per day.

Board-Rules.jpg

Board rules are customizable PER BOARD!

Whew, that’s a LOT of information! It’s obvious Tailwind spend a lot of time developing this feature so that it addresses both the needs of it’s users AND the rules of Pinterest.

So how much does this amazing, life changing, feature cost?

For ANNUAL Plus Plan members, you get 250 loop posts. (That’s 250 TOTAL, not per month). A loop post is defined as one pin to one board.

Now, if your loop pins that same pin to that same board several times – that’s still considered one loop post. So if you take one pin and loop it onto ten boards, that’s ten posts… Meaning you have 240 posts left.

For power users, 250 loop posts might not be enough. Tailwind has really generous plans, starting at just $5/mo (if paid annually. $7.50/mo otherwise), that you can add on to your yearly membership.

A couple things to note:

  • While Smart Loop will save you valuable time, it is NOT intended as a replacement to scheduling great content. It should be used in addition to scheduling content, as a tool to help you stay consistently active and to help you re-share older or seasonal content that your new followers might not have seen yet.
  • Smart Loop DOES automatically determine the best times for your loops to pin. These posts get ADDED to your scheduler OUTSIDE of your established schedule. So looped pins will not take up a time slot. This makes it easy for you to retain a good ratio of new scheduled content and looped content.
  • Looped posts are LOCKED IN place in your scheduler, so shuffling will NOT affect when your looped pins get posted.
  • Looped pins, like all pins originating from Tailwind, are ALWAYS pinned as a new, fresh pin.
  • Smart Loop RANDOMIZES the order in which is pins to the boards you have selected. This prevents the first board you place in the loop from always being the first board pinned to.

If you haven’t already, go reserve your spot for Smart Loop. Per Tailwind, they hope to have the feature rolled out, to those who have reserved a spot, by the end of October. So those of you who have signed up – be on the lookout!!!

And if you’re not using Tailwind at all, you can get a free trial! If you’d like to check out the platform, I’d super appreciate it if you used my affiliate link to sign up. It’s no extra cost to you and helps me keep providing you all with great content and Pinterest tips! (Muchas gracias, in advance!)

If you have questions about how to set up Smart Loop, or our best practice recommendations, feel free to comment below! Or pop into our Facebook community and ask us anything! We’re happy to help 🙂

xoxo


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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Follow Me on Pinterest for more Pinterest tips and other self-help for entrepreneurs!