Must Do’s for Bloggers: Verify your Business Account

Must Do's for Bloggers- Verify Your Business Account

Must Do’s for Bloggers: Verify your Pinterest for Business Account

The very first thing you should do when deciding to use Pinterest to market your blog content is to register for (or convert to) a Pinterest for Business account. Having a business account is free and enables lots of cool features, like analytics, rich pin capabilities, promoted pins, and more!

You can register for a business account here: https://business.pinterest.com/en

 

To convert an existing account:

  1. Log into Pinterest
  2. Click on your profile and view it in “boards” view
  3. Click the cog by your name for settings
  4. Select “convert to business account”.

The very next thing you should do is to verify your blog/website with your Pinterest account. This enables you to see impressions of pins from, repins from, and clicks to your blog content.

How you do this is going to depend on your platform. Here’s how you can do this for WordPress and Squarespace sites.


For WordPress.com users, verification is easy!

  1. Log in to your dashboard and head over to Tools.
  2. Click “available tools” and scroll down until you see the “site verification” settings.
  3. Open Pinterest in a new window and click into Analytics Overview.
  4. Click “verify website”.
  5. Copy the entire code in the pop-up box.
  6. Click over to your WordPress tab and paste this code in the Pinterest verification text field and save.
  7. Click back to Pinterest and click “finish”.

It might take a little time to verify, but sometimes it’s instant. If it hasn’t been verified in a day or two, try again. If it still hasn’t verified, you’ll need to contact the help desk.

You can see screenshots and instructions HERE.

 

For WordPress.org users, you may need to use a plugin. Pinterest Verify plugin should make this easier for you. But, you can also follow the instructions here: 

 

For Squarespace users, Squarespace gives these instructions:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password.
  6. Click Allow to authorize the connection between Pinterest and your site. We’ll never post anything to Pinterest without your permission–this authorization adds an option to create a new pin when you publish new content.

If you’re on Shopify, Weebly, Wix, or a host of other platforms, check out this page for your site specific instructions.

 

 

Best Type of Content to Pin: Beauty & Fashion

Best Content to Pin: Beauty and Fashion niche

You’ve got style, you’ve got class. You’re… a Beauty & Fashion Blogger! Goodness, how my mom-life appreciates you and your gift to the world. You offer tips, advice, and perfectly styled photos that take the guess work out of trying to figure out how to pull myself together. You are the real MVP!

To show my utmost appreciation for you I thought I’d offer a bit of strategy to help boost your Pinterest Marketing. After all, the world needs what you do- or we’d all just be walking around in messy buns and yoga pants wondering where our sense of fashion is hiding. So, today we are going to be looking at the BEST content to pin for the Beauty and Fashion niche.

But first, let’s talk some of the basic essentials for making sure your Pinterest is getting the reach it needs.

HERE ARE SOME PRACTICAL TIPS TO REMEMBER THAT WILL MAKE PINTEREST WORK FOR YOU:

  • SEO, SEO, SEO! I can’t say enough about Search Engine Optimization. Pinterest is a search engine so don’t be skimpy with the keywords you use in your board titles, descriptions, etc. Bring people in with great search terms- board titles can make all the difference.
  • If you are running out of content do a keyword search within Pinterest and look through different boards instead of pins. This will bring up pins that don’t always show up in your Smartfeed or typical search results. Only so many pins can show up at the top so this is a great way to find new content. My recommendation is to follow some of these boards. You’ll be glad you did when it’s time to find new content. Following people within your industry will save you so much time!
  • When brainstorming SEO friendly board names or descriptions for your boards I will always recommend searching right there within Pinterest. You will be able to see popular searches and learn what’s working (and what’s not) from other accounts.
  • Take advantage of free help when it’s offered. Be sure to get access to my resource library!

NOW, on to the good stuff!

HERE IS THE LIST OF BASELINE BOARD IDEAS FOR Beauty & Fashion Bloggers:

 

  1. Makeup Tips & Tutorials
  2. Makeup Inspiration
  3. Pantone’s Colors of the Year
  4. Skincare Tips
  5. DIY Bath and Beauty Products
  6. Summer/Fall/Winter/Spring Fashion (1 board for each season, rotate)
  7. Wedding Fashion/Makeup/Hair
  8. Hairstyle Inspiration
  9. Hair Color Inspiration
  10. Tattoo & Piercing Inspiration
  11. Style Collections (Boho, Street, Business, etc.)
  12. Handbags and Fashion Accessories
  13. Nail Art & Manis
  14. Color Collections
  15. Shoes, Boots, & Heels

Accounts to Follow:

  1. Orglamix
  2. Suzi | Cruelty-Free Kitty
  3. Hello Glow
  4. Who What Wear
  5. Fashion Gone Rogue
  6. Sephora
  7. Nordstrom
  8. Pantone Color

 

By now, you already know how amazing Pinterest is for your business/brand. Within this powerful tool is the ability to grow your visibility and get such a specialized reach that lands you right onto the screens of your ideal viewers. I’ve seen how Pinterest has changed everything for my clients- I can’t wait to hear how it grows your business as well!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2