Pinterest Analytics Explained: “People You Reach” Stats


Pinterest Analytics Explained: What the "people you reach" data tells you.

This is part 3 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

Today we are moving on to the “people you reach” section of Pinterest Analytics.

And I have to be honest here. I hate this section.

I know, hate is a strong word. But I really really really despise the data given to users under the “people you reach” tab.

The data is presented in a confusing way, making it difficult for users to interpret what exactly is going on with their reach, and overall I just don’t think there is a whole lot of value in this particular set of stats.

But, nevertheless, we will persist, and try to make some sense out of the insensible.

The “people you reach” data attempts to show you how large your audience base is (and how much of that audience is engaging with pins from your account).

The problem with this data set that most people don’t realize, is that the numbers you see on any given day are an AVERAGE of all daily values from the past 30 days.

For instance, if you hovered over the graph and for today’s date and you saw the value 590,333 viewers, that is NOT the number of viewers you had today. That is the average number of viewers over the past 30 days, as of today. Tomorrow it will re-average the values for 30 days prior, and so on. It’s a rolling 30 day average.

To make matters MORE confusing, you can select a window of time in your analytics dashboard to view a graph from the past 7 or 14 days (or any date range you choose).

When you do this, the number in the black box to the left will change to reflect the average of those average values.

Confused yet?

Let me break it down further. I’m going to use small numbers and a 7 day window to make it easier to understand.

Say for the past 7 days you have these values as your “viewer count”:

12, 14, 17, 19, 16, 14, 13

Each of THESE values is an average from ALL values from the 30 day span prior to each date.

The value you’d get in that black box as “avg. monthly viewers” for this 7 day window then, would actually be the average of the above values (in this case 15). This makes the value an average of an average.

Which makes this data incredibly inaccurate, confusing, and not at all ideal. The only thing I can come up with for WHY Pinterest chose to display the data this way, is to help “even out” the peaks and valleys that you would see if you graphed the raw data, and to create more of a “trend line”. Thus, giving you an idea of the overall pattern of your audience growth.

What you should take away from this:

  • Leave the time frame as 30 days, always, in order to get a “truer” value . It’ll still be an average, but the larger set of data points makes it a bit more accurate.
  • Use this section as a snapshot of how your audience is doing in terms of growing (or declining). I wouldn’t recommend to read any further into this data set than that. Do you see a growth trend or do you see a decline? That’s all you can really get from this.

If you want to get a more accurate, more comprehensive idea of your audience growth, then you actually can get this data from the “profile” section of the dashboard.

You’ll have to export the data though and manipulate it yourself to show you a monthly sum of the daily raw values. If you’re not exactly tech or spreadsheet (Excel) savvy, then you’ll want someone who is to help you with this. Or you can accept the surface-level data available to you via Pinterest Analytics and call it good.

Either way, you’re better off focusing on the data from the “profile” section. “People You Reach” data has very limited value.

Just keeping it real.

If you’d like to get MORE helpful tips and tutorials for how to effectively use Pinterest to market your blog or biz, check out the Resource Library! ALL of the goodies I ever create for furthering your Pinterest education can be found in the Library.

 

      

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 

 

Pinterest Analytics Explained: What you need to know about the "people you reach"

Pinterest Resources: September

FREE educational materials for bloggers, sellers, and coaches. How to use Pinterest to market your blog & biz effectively!

I hope everyone is having a wonderful start to Q4! September is my FAVORITE month of the year! Soon, the leaves will be changing to a tapestry of oranges, reds, and yellows! I can’t wait for campfires and s’mores, crisp mornings and nights, apple cider and all things pumpkin!

I also can’t wait to load up NEW stuff for you in the resource library and membership materials! I’ve already put a few things up, but there is still more to come throughout the month. Here’s what FREE resources you can look forward to this month:

“What’s Trending?”

Each month I release a list of what is trending on Pinterest for each major topic category. You can use this list to brainstorm new board topic ideas, so that you can be sure to cash in on those trends and bring more traffic your way!

Pinterest Basics

This is a short video series I started to talk you through some of the very basic building blocks for Pinterest Marketing success. There are 3 videos (so far) and video #3 is uploaded already for September! This is a FREE resource, you do not need to be a member to view it.

However, if you ARE a member you get access to LOTS of other goodies, like the ones below.

Membership is just $12/mo and you can cancel anytime. Look at all the stuff our members are getting just this month!

Pinterest Case Study #5

Yep, I do one of these EVERY month. Case Studies are short 5-10 minute screenshare videos where I review a Pinterest account and provide my top 3 tips for improvement – plus a few bonus tips here and there. (Members Only)

Pin Pack #3

If you’re looking for a few templates to help make designing your pins easier, I’ve got you covered. These are created by my fabulous team designer, so they have that extra special professional touch!

Visit the library and grab this month’s downloads NOW! (Members Only)

Monthly eBook

I spend a lot of time writing blog posts that are helpful and full of tips and explanations. BUT for the casual reader, it can be a LOT to sift through. Not every post may resonate with you, and some posts may be JUST what you need right now. To make finding the information you care about easier for you. I’ve started to compile them into short ebooks.

The first one is for you bloggers out there and goes through 4 MUST DO’s to help you get the most out of Pinterest for your blog. Download it from the Library! (Members Only)

Monthly Tutorial

I like to make screenshare tutorial videos because sometimes it’s just easier to SEE how to do something than it is to read a list of instructions. Each tutorial video covers a specific piece of Pinterest strategy, that I use and recommend, to help you up your Pinterest game!

This month’s tutorial video will be “How To Use The Pinterest Search Bar To Create New Board Topics”. (Viewable by Members Only)

 

If you’re not ready to be a member, that’s ok! There’s still plenty of learning material available to you in the library! And Members and Non-members alike can ALWAYS visit the library to see what’s new!

Other opportunities for learning include:

Pinterest Mastermind Community on Facebook

Board Booster BOSS ecourse

 

As always,

Happy Pinning!-2

 

 

 

 

Pinterest Analytics Explained: Profile Stats

Pinterest Analytics Explained: Profile Stats

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

If you hover over the analytics menu button, you’ll see these options: overview, profile, people you reach, and website (once you’ve verified your site with Pinterest). I basically never mess with the overview section of the analytics, because it doesn’t give me enough information. It’s better to just check each section individually. But, of course, you need to understand what each of these sections show you, so we’re going to just tackle them one by one. Today we’re going to dive into the “profile” section of your analytics dashboard.

The Profile section gives you stats for impressions, saves, and clicks on your pins.

Remember, Pinterest counts any pin you add to any board as YOUR pin – regardless if the source of the pin is your website or someone else’s. Thus, the statistics you see here reflect impressions and actions that other people have made on any pin you have saved to any board on your account.

Really grasp this because a lot of people think that these numbers demonstrate how well their own (original) content is doing. They don’t. These stats include your content but, since these numbers include other content too, they will always be higher than the stats for your content alone.

When you are looking at the analytics “profile” screen you can toggle between impressions, saves, and clicks to view the trend graphs for any period of time. Pinterest offers easy date selection buttons for the past 7 days, 14 days, and 30 days, but you can use the date picker to select any range you choose.

If you hover over the graph on any day, you’ll get an exact number for the parameter you are looking at (impressions, saves, or clicks). The number you see in the dark gray box to the left is a daily average, calculated from the raw numbers over whatever time frame you have currently selected.

If you’re really data and spreadsheet (Excel) savvy, you can export these stats and do lots of really cool things.

For the average Joe (no offense to the Joe’s out there), these graphs are good enough to give you an idea of how well your account overall is performing. You can use the impressions values to gauge how visible your account is as a whole and you can use the saves and clicks values to gauge how valuable the content you are sharing is to your audience.

Content that is more relevant/valuable to your audience will get more saves and clicks.

What we care about:

We want to see the impression numbers growing as we add boards, content, and gain followers.

We want to see saves and click numbers growing. If we are pinning content that is relevant to our target audience, increasing save and click values tell us that we are hitting our target audience.

What if these numbers are dropping?

If you have been pinning at a steady rate, a drop in impressions, saves, or clicks may be temporary and due to a seasonal fluctuation where overall pinner activity is low.

If you have recently dramatically increased the number of pins you are adding per day, and your impression stats are dropping, your account may have a spam flag. You can try to contact the help desk to have them investigate. I advise waiting a few weeks to make sure the drop is continuous and significant. Otherwise, the drop may simply be normal fluctuation.

If you have recently decreased the number of pins you are adding per day (or have been wildly inconsistent with your pinning habits), you are likely to see these numbers drop when you are more inactive and rise again once you become more active.

What if my impressions are growing but my saves and clicks are not?

This could indicate that you are not sharing content your audience cares about. That means that either:

  1. You aren’t reaching your desired audience with your relevant content. (Solution: Check your SEO.)
  2. You may be reaching your desired audience, but are not sharing relevant content and so they are not saving/clicking. (Solution: Check your content quality and type.)

Growth does take time, so don’t be discouraged if a month into your Pinterest strategy your numbers haven’t grown like you want them to. Pinterest tends to show “snowball” like growth, but it can take a good 3-6 months to really see it.

If you’re not getting the growth you want, you might check out this course for using Board Booster to help maximize your Pinterest strategy for growth.

Click HERE to Check Out the Board Booster Course {and amazing Pinterest Resource Library!

If you have other questions or are struggling in other Pinterest areas (SEO, content, etc.) come join me in my Pinterest Mastermind Community or check out the Resource Library (or both) for tips on creating a solid Pinterest account and marketing strategy.

Click HERE to Check Out the Pinterest Mastermind Community!

We’ll cover the “people you reach” stats next time.

Until then,

Happy Pinning!-2

Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2

 

PINTEREST CASE STUDIES EPISODE 4

Pinterest Case Studies: Marriage As We Know It

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is the 4th edition of Case Studies and this week we are looking at Madison Anaya- writer at Marriage as We Know It.

Madison already has a great baseline board set-up. Base line boards help tell your followers what your brand is about and know what to expect from your content.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

SEO

Because Pinterest is a search engine taking advantage of SEO opportunities is a big deal. Being a bit more detailed in regards to board titles can really boost you reach and optimization ranking. (i.e. instead of a board titled “Easy Recipes” a title like “Easy Week Night Recipes” is a bit more SEO friendly)

BONUS TIP: Use the Search Bar to help you come up with Keywords for your board titles. 

Descriptions

Descriptions are another way to boost SEO. Not only does it tell your audience what they will find content wise within each board but the descriptions will also be used to get your board and it’s pins seen by people searching for the keywords you include within the descriptions.

Within your board, descriptions use different combinations of search phrases to help expand your audience. For instance, if you have a board titled “Organized Home” your description could read something along the lines of “Organization Tips, Kitchen Organization, etc.” Descriptions should be synonym phrases that help bring people to you.

Bulk Board Content

Boards, in my recommendation, should have a minimum of 25 pins before the board is made public. When people are searching for boards to follow they are wanting to be sure they are going to get a good amount of quality content. Having more than 25 pins creates the feel of a bulked up board.

BONUS TIP: Use Board Covers to create an aesthetically pleasing view of your account. Using collages make your page look choppy and not as organized. 

 

I can’t wait to hear how these tips help you!
Check out the Resource Library for the case study video & more Pinterest Tips  HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2

Must Do’s for Bloggers: Pinterest Embeds

Must Do's for Bloggers: Pinterest Embeds

We’re wrapping up the 4 Must Do’s for Bloggers to help make your blog posts more Pinterest friendly and thereby get more out of Pinterest!

We’ve already talked about:

Today we’re going to talk about a few more ways to integrate Pinterest with your individual blog posts.

Like we talked about previously, your pinnable images should always have ALT TEXT. Whatever you type into the alt text area for your image embed will get pulled into the description area of the pin whenever you or someone else pins directly from your blog post.

Once you’ve created a pin from your blog post, you can insert the PIN itself into your blog post to entice people to click and share it. You can ALSO embed whole board previews and even your profile!

This does involve using a line or two of code, but don’t panic! Pinterest makes this super easy with their Widget Builder.

NOTE: If you are a wordpress.COM user (not .org) you can skip these instructions and scroll to the bottom of this post for your embed steps).

To do this visit the Widget Builder and follow these steps:

  1. Choose pin, board, or profile – whichever you are trying to embed.
  2. Open Pinterest in a separate tab and copy the appropriate URL of your pin, board, or profile.
  3. Choose a Size/Location from the drop-down box (i.e.small, square, sidebar, etc.)
  4. For PINS, check mark whether you want the pin description to show up in your embed or not.
  5. Copy the code in the first box.
  6. Go back to your blog/page and switch to HTML (text) view.
  7. Paste it into your blog post/page where you want the embed to show up.
  8. Go back to the Widget Builder and copy the second box’s code (pinit.js code)
  9. Return to your HTML view and scroll all the way to the end of your text. You are looking for the part that reads </Body>.
  10. Place your cursor just before the < (NO SPACES!) and hit paste.
  11. Save/Update your post/page.

Be sure to view your post/page to make sure the code isn’t broken and that your embed shows up.  If it shows up as text, something went wrong somewhere and you need to try again, being sure to paste the code lines into your post while under HTML (code or text) view.

Once you’ve successfully embedded your code, people can now interact with your pin, board, or profile directly from your blog! Cool huh?

I recommend adding at least one type of Pinterest embed per blog post. (You can see mine at the bottom of this post!)

If you happen to be a WordPress.COM user (not .org), you can simply paste the URL of your pin, board, or profile into the body text of your post wherever you want it to show up. No need to go copying codes or anything 🙂

Happy Pinning!-2

Must DO’s for Bloggers: Rich Pins

 

Must Do's for Bloggers: Setting Up Rich Pins

“Rich Pins”, you’ve probably heard the term. But what are they exactly? Why are they good to use? And how do you use them?

GREAT questions! And not at all uncommon ones. So let’s discuss!

First, what are rich pins?

Rich pins are like regular pins, they have an image, a caption, and a redirect link. BUT rich pins also have a little bit of metadata attached to them, kind of like a permanent “stamp”, that gives the pinner a bit more information about the content the pin links to. This information can not be deleted by anyone who re-pins the pin.

Types of Rich Pins include Articles, Products, Recipes, and Apps.

You’ve probably seen them floating around Pinterest. If you’ve ever seen a pin with bold text, a price, or recipe ingredients at the bottom – THAT’S a Rich Pin!

Why are they good to use?

Rich Pins provide pinners with a little more detailed information about what the pin is linking to. So it’s good for casual Pinterest users when they are looking for something that matters to them. Descriptions can be deleted or changed. Not all pin images contain text to tell you about the pin content. Rich Pins provides a way to learn more about the pin while looking at it on Pinterest.

For business users, Rich Pins help boost your SEO and create a permanent bit of info on your pin that can’t be removed by anyone else (i.e. spammers). The pin will always reflect YOUR information.

So, how do we get to use them?

Every website platform has a different way you can enable Rich Pins for your content.

On Etsy, when you pin directly from a product listing the resulting pin is a Rich Pin by default.

If you are on Shopify, Pinterest provides these instructions to enable Rich Pins:

  1. Go to a specific product URL on your Shopify site  (this is a page that has a “Buy” or “add to bag” button)
  2. Copy and paste this product URL into the Rich Pin validator and type .oembed to the end of your product URL
  3. Click Validate
  4. After the preview appears, click Apply. You only need to apply with a single product URL from your website
  5. You will see your product Pins become Rich in 24 hours


If you are on WordPress, the easiest way is to install the 
YOAST SEO plugin. Then follow their instructions here.

For Squarespace Users, you simply need to validate one page/blog post with the Rich Pin Validator. Visit a page on your website that includes a pinnable image, highlight and copy the URL, then paste it into the validator.

For other stand alone websites, you can try to simply verify a page using the Rich Pin Validator to see if your platform automatically supports Rich Pins.

If that doesn’t work, you can enable Rich Pins using an actual block of code that you will need to edit and embed on your website. This is tricky if you aren’t familiar or used to working with code. You can find instructions HERE. But I highly recommend you don’t DIY this if you don’t know the first thing about coding – find someone to help you if you MUST resort to using the code method. You can always try searching on Google for your website platform name and “rich pins” to see if there are any special instructions to easily enable them.


One last thing! It’s super important to understand WHAT shows up as the “rich text” on your pins!

Article Pins (blog posts are article pins) include the title/headline, author/site, and story description.

Product Pins include the item price, availability, and where you can buy it.

Recipe Pins include the recipe name, ingredients, cooking times, serving information, and can even include ratings for that recipe.

Make sure, as a blogger, that you are ALWAYS adding a title to your posts (ideally one that has SEO in mind) and meta tags to your images! These are the two most important part of SEO that transfer to your Pinterest Pins!

And, obviously, if you don’t have Rich Pins enabled already, go do it now! 🙂

Happy Pinning!-2

Board Booster BOSS is here!

Board Booster BOSS Course is here! Increase your traffic and take your Pinterest Marketing to the next level!

You all, I am super excited, like JUADC (jumping up and down clapping) excited!

After spending hours and weeks crafting the perfect e-course on how to automate your Pinterest marketing strategy, Board Booster BOSS launched OFFICIALLY yesterday!! We’ve been having a party all week in my Facebook Group to celebrate!

(It might *also* have been my birthday yesterday, and I *might* have celebrated with chocolate chip cookie dough and street tacos. Though not at the same time.)

We played games and gave away 5 copies of the brand new Pinterest Planner (grab it here), and THREE Scholarships into the Board Booster BOSS course!


If you missed it, I’m really sorry. It was a fun time!

“But what is this Board Booster BOSS course anyway?”

I am SO glad you asked!

Board Booster BOSS is a 7-part webinar series that walks you through, step by step, click by click, the EXACT method, and strategy I use to set up and run Board Booster for my clients.

In it I’m teaching you:

  • How to register an account and connect your Pinterest profile
  • How to use Board Booster’s scheduling feature to put pinning on auto-pilot and spend just 1 hour on Pinterest each week.
  • How to automate pinning your content to all of your group boards with 1 pin.
  • How to set up Looping to recycle your old repinned content for new followers (this will save you HOURS!)
  • How to set up a campaign to automatically recycle your original content on all of your group boards
  • How to determine the best times to pin, per board
  • How to identify your top performing boards and group boards
  • How to use Board Booster’s extra features to clean up boards with duplicate pins, easily split boards, and identify broken pin links.

Each module features a short click-by-click video to guide you, so you’ll KNOW you’ve set it up right. With each video, you also get a transcript and an easy to follow checklist to download!

PLUS! There are additional resources like:

  • How to Plan Your Pinning Strategy (PDF)
  • How to Use the Chain Search Method for Group Boards (Video) – this is SO powerful!
  • Pinterest Tracker Spreadsheet Demo (Video)
  • Pinterest Tracker Spreadsheet (PDF)

I have gotten really great feedback from my beta testing students and I’m confident that if you’ve been struggling to make Pinterest work for you, and NOT spend hundreds of hours doing so, that this course will help you! This is the EXACT strategy and methods I use with my clients every day and they have seen amazing success on Pinterest.

One event blogger gained nearly 2K followers in 90 days and a business coach upleveled her audience from 4K to over 11K in the same amount of time! Each of them are now seeing increased traffic referrals to their website from Pinterest!

Board Booster B.O.S.S. is for you if:

  • You’ve signed up for Board Booster but are overwhelmed by all the options. Where do you start? What’s the difference between “random campaigns” and “scheduled campaigns”? Take a deep breath, I’ll walk you through it.
  • You’re a social media strategist or VA who handles Pinterest for clients and you’d like to shortcut your learning curve
  • You’d just like the quickest path to success with Pinterest! You’re tired of looking at your Pinterest analytics and seeing….nothing….  

 

The best part? You can preview it for FREE! Then, if you enroll in the full course before August 15th, you’ll automatically save $50!

 

Wanna check it out? Visit: the Blue Fairy Learning Lab!

 

Happy Pinning!-2

Must Do’s for Bloggers: Pinnable Images

Must Do's for Bloggers: Make Pinnable Images

If you want to share your blog content on Pinterest you need one really important thing… something to pin!

You MUST have a photo or graphic image in your blog post in order for your post to be pinned. If you don’t, and someone tries to pin your post from say a Pinterest browser extension, they’ll just get some ugly gray or moss green square with your blog post title in white letters. And that is not at all enticing people to visit your site.

 

What you need are “pinnable images”!

 

While, yes, any photo or graphic image can physically be pinned, that doesn’t mean they are ideal for pinning.

So what makes a good “pinnable image”?


Vertical aspect ratio:

Meaning taller than it is wide. A good minimum size is 735×1102. I often use 800×1200. You can even make them LONGER and do 800×4000 if you want! Longer pins are good for things like infographics, collages, step-by-step instructional pins, etc.


Good photo editing:

Meaning that you’ve balanced your brightness, contrast, white balance, etc. Photos that include good lighting. Words you want to be able to associate with your pin images include bright, airy, and clean.

Use eye-catching images and colors:

Pinks, reds, oranges, and corals tend to grab the eye more than cooler colors do and pins including these colors statistically perform better on Pinterest. That does NOT mean you can never use blues or greens, they’ll perform just fine too. Just pins with warmer colors tend to perform even better.

Minimal Text:

Don’t overwhelm viewers with walls of text on your pins. Text overlay is fine and it’s good to put your blog post title on your pins. But practice good design and strive for a balance between imagery and text – with a slight preference for imagery.

Minimal “blank” background:

You see this more with product pins. Something stuck in the middle of an all white or all neutral-colored background. Don’t do this! Again strive for eye catching, eye pleasing photos and graphics. It’s okay to have SOME negative space/white space – use those spaces for text overlay – but if more than 50% of your pin is negative space, it’s probably not going to perform as well as it could.

Create a cohesive look:

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Overall, remember that people on Pinterest are scrolling through hundreds of pins. Yours need to pop! Don’t let your pins get bypassed by creating horizontal/short, grayed out, and uninteresting pins!

If you’re not sure how to create these “pinnable” images/graphics, check out Canva.com. They even have a free “design school” to help you learn the basics of layouts, color usage, etc.

Or, you can mark this off your “to do” list and hire me to do pin design for you. 😉

Whatever you do, DON’T skip or skimp on the visuals! You’re taking enough time to blog, take the extra time to make your content shine with good visuals than will get repinned over and over!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2

Must Do’s for Bloggers: Verify your Business Account

Must Do's for Bloggers- Verify Your Business Account

Must Do’s for Bloggers: Verify your Pinterest for Business Account

The very first thing you should do when deciding to use Pinterest to market your blog content is to register for (or convert to) a Pinterest for Business account. Having a business account is free and enables lots of cool features, like analytics, rich pin capabilities, promoted pins, and more!

You can register for a business account here: https://business.pinterest.com/en

 

To convert an existing account:

  1. Log into Pinterest
  2. Click on your profile and view it in “boards” view
  3. Click the cog by your name for settings
  4. Select “convert to business account”.

The very next thing you should do is to verify your blog/website with your Pinterest account. This enables you to see impressions of pins from, repins from, and clicks to your blog content.

How you do this is going to depend on your platform. Here’s how you can do this for WordPress and Squarespace sites.


For WordPress.com users, verification is easy!

  1. Log in to your dashboard and head over to Tools.
  2. Click “available tools” and scroll down until you see the “site verification” settings.
  3. Open Pinterest in a new window and click into Analytics Overview.
  4. Click “verify website”.
  5. Copy the entire code in the pop-up box.
  6. Click over to your WordPress tab and paste this code in the Pinterest verification text field and save.
  7. Click back to Pinterest and click “finish”.

It might take a little time to verify, but sometimes it’s instant. If it hasn’t been verified in a day or two, try again. If it still hasn’t verified, you’ll need to contact the help desk.

You can see screenshots and instructions HERE.

 

For WordPress.org users, you may need to use a plugin. Pinterest Verify plugin should make this easier for you. But, you can also follow the instructions here: 

 

For Squarespace users, Squarespace gives these instructions:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password.
  6. Click Allow to authorize the connection between Pinterest and your site. We’ll never post anything to Pinterest without your permission–this authorization adds an option to create a new pin when you publish new content.

If you’re on Shopify, Weebly, Wix, or a host of other platforms, check out this page for your site specific instructions.