Why you should regularly create new Pinterest boards

Whyyou should regularly create new pinterest boards

You already know that boards are the system Pinterest uses for content organization. You’re free to create and curate boards on any topic, use any title, and include any content on these boards from any number of sources including:

  • Pinterest itself
  • Your website or any website with pinnable content (including video content).
  • Your computer via image upload, and attaching a redirect url.

But do you really know how to use this system to your marketing advantage?

If you’re using Pinterest to market your biz/blog, you’re probably in one of two camps:

1) You have no idea what boards to make

or

2) You go crazy making all kinds of boards. Possibly even boards that don’t relate to your target audience at all.

People in camp 2, this post isn’t for you. You typically don’t have a problem coming up with board topics, you have a problem with how you NAME them. So, this post and this post is for you.

Now, back to my camp 1 people.

Over the next few blog posts, I’m going to help you get through this brain block you’re experiencing when it comes to coming up with new board topics.

But before we get to that, it’s important that you realize WHY you need to create new boards.

If you’ve been following the blog or my FB group discussions, then you’ve probably seen me say that you need a minimum of 15 boards. This is your starting point, your baseline, your foundation. These 15 boards are the backbone of your Pinterest account and all future management/growth strategies.

But you can’t stop there.

Repeat, YOU CAN NOT STOP AT 15 BOARDS AND NEVER MAKE ANY MORE.

Why? Recency, that’s why. And SEO.

Part of the algorithm that tells Pinterest that your account, your boards, and your pins are valuable and worth showing to people is how often you actually put new, valuable content out there.

Now, yes, you could simply keep pinning to the same old 15 boards, theoretically forever, and that would count as putting new content out into Pinterest-land.

But here’s what would happen:

  1. Your original 15 boards would get huge. So big that they’d become overwhelming. No one could ever hope to reach the bottom. If you aren’t looping your old pins, those old pins would get lost forever and potentially never be seen again.
  2. Your content would get diluted. If you aren’t looping your pins, your older content is getting pushed farther and farther down and lost amid a sea of other content. Even if you are looping your pins,your content still probably isn’t coming back up often enough, since it will comprise such a small percentage of the total board content.
  3. Your board’s “duplicate content ratio” would skyrocket. Chances are, over long periods of time, you pin the same thing more than once. If you’re recycling pins manually to “loop” them, and you don’t have a process for deleting old or underperforming duplicate copies, then you will potentially have a LOT of duplicate content on your board(s). High duplicate content ratios indicate a lower value to Pinterest and the algorithm is less likely to show/suggest your pins to other users.

So creating new boards routinely isn’t JUST about recency. It’s also about maintaining order and quality.

And I mentioned SEO.

Creating new boards regularly, as part of a strategy for creating order and maintaining recency/quality, ALSO helps your search ranking because it allows for additional keyword phrases to be associated with content on your account. 

This ultimately helps you get found by users, since the number one function of Pinterest is as a search engine.

For example, you have a board for Fall Decor as one of your 15 baseline boards. Creating new boards, like Fall Mantle Decor, Fall Floral Arrangements, Fall Door Wreaths, DIY Fall Home Decor Projects, Autumn Tablescapes, etc.  help associate these additional keyword term phrases with your account.

So that when people use these phrases in the Pinterest search bar, Pinterest matches your boards/account with their search query and shows pins from your account among the search results.

Disclaimer: Recency/activity, relevancy/seo, and visual appeal/pin quality are ALL important to getting ranked higher. So you need to be nailing ALL of those key points.

I do NOT recommend that you go brainstorm and create tons of new boards all at once. While that would help your SEO, that would negate the recency (consistent activity) factor. It’s important to keep those two in balance.

What I recommend then is to create your first 15 boards. You can do these relatively quickly and don’t need to space them out. This gives you an SEO foudation, but also allows room to grow.

Then develop a strategy for creating new boards regularly. I recommend 1 to 4 new boards per month. That’s as little as once a month and as much as once a week.

Personally, when I am planning new boards for clients, I use a spreadsheet (or the Pinterest Planner) and I plan the board titles/topics, plus the dates to release new boards, for 1 to 2 months in advance. Then all I have to do is follow my schedule!

You could also create your new boards as secret in advance, and then just pin to them as you have time. So that when you need to release a new board, you simply toggle one of them from secret to public.

I recommend having 25 pins on each new board you make when it’s publicly visible, regardless of whether you pin to a secret board slowly over time or to a new public board all in once sitting. Give the board some “bulk” from the get go, enough pins on your new board for people who land on it to have something to scroll through.

If this all sounds really daunting to you, I promise it’s easier than it sounds!

Over the next few weeks, we’ll be talking about how to come up with all these new board topics so stay tuned! In the meantime, you might want to brush up on these 10 Pinterest Tips for establishing a good foundation.

Until then,

Whyyou should regularly create new pinterest boards (1)

xoxoDid you know there are EIGHT ready to go Board Topic Lists, based on popular niches/industries, in the Resource Library? These lists give you 15 board topic ideas to use and/or expand on so that you can get your baseline set up quickly and easily. Or you can use the ideas on these lists to fuel your future boards. Either way, you should definitely download these. Visit the Resource Library and grab yours today!

 

 

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why “following back” on Pinterest is a terrible idea

Why Following Back on Pinterest is a TERRIBLE idea, and what to do instead.

I don’t mean to rant, but what is the deal with “follow backs” on Pinterest?

I see it more and more lately as people start turning to Pinterest as a marketing platform – instead of just their Thursday night dinner inspiration.

“I follow back!”

I see it ALLL the time in various facebook groups when someone plunks down their Pinterest URL on a social share thread.

Ugh! For the love of all that is good and holy STOP using the follow back method on Pinterest!

stop treating pinterest like instagram

It’s not the same, it doesn’t work the same, and the follow back method is going to HURT your Pinterest experience and end up causing you a TON of frustration and wasted time.

Here’s the deal:

Pinterest has this thing called a Smart Feed. This smart feed learns your pinning habits, your search habits, and looks at who and what you follow on Pinterest to bring together a nice little collection of pins that you might be interested in, each and every time you visit and in real time as you use Pinterest.

When you blindly follow people back, with no other justification than because they followed you, you are throwing a giant wrench into the whole purpose of the smart feed.

Not only that, but you are actively making it HARDER for you to find content to repin on your own boards that is RELEVANT to your target audience.

Because the whole idea, for business owners and bloggers and anyone who is concerned with getting traffic to their website via Pinterest, is to pin content to your boards that is interesting to your target audience.

What happens when you “follow back”, just because, and without determining if their content is indeed valuable to you as repin content, is you introduce non-relevant content into your smart feed.

Over time as you continue to follow irrelevant accounts and boards, your smart feed becomes entirely useless, full of content you don’t really care about and that your audience won’t care about either.

You should ONLY follow accounts or boards that provide good content that you want to repin for your audience. In this way you will cultivate a smart feed that is relevant and useful.

So when you go to fill up your pin scheduling tool each week (or your secret boards if you are following my recommended Board Booster strategy), it will be super super easy to find content.

So don’t follow back.

If you’ve been following back, I recommend unfollowing 10  irrelevant accounts a week until you get through all of the accounts you follow, so that you’re only left with the ones that provide value to you.

And absolutely don’t do the follow unfollow thing. That’s just gross.
xoxo
If you’re struggling to figure out who your target audience/market is and how to reach them on Pinterest, the Resource Library is for you! In it you’ll find a pdf worksheet to help you define your target audience and lots and lots of video tutorials for how to uplevel your Pinterest strategy so you actually reach your audience! 

 

Stop treating Pinterest like Instagram! Why you SHOULDN'T be following people back!
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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

A Course Review for Board Booster BOSS

In August, our shiny new course was released on Thinkific alongside our Resource Library. It’s called Board Booster BOSS and it teaches a complete set up for automating your Pinterest activity, in a way that is strategic and will give you the most benefit/bring you the best results.

Well we got our first blogger review back today and we couldn’t be happier! Not only did she LOVE the course, she totally wrote a rocking review that captures all the things I hoped others would see and value!

If you haven’t guessed by now, I’m not one for bush-beating or stringing people along or for you know, promising the moon but delivering only a small sad rock. If you read our core values on our website homepage, you’d see that “real talk” is one of them; I don’t sell magic solutions. I sell pragmatic, strategic solutions that work – with a little effort and some time.

But even with “real talk”, I struggled to explain how this course is different from all those other courses out there. I know it is, I just couldn’t convey it in words.

Lucky for me, Allie over at Allie Nimmons Creative, did it for us.

Because really, I don’t want you to just take my word for it. I think quality is shown best by the testimony of others. My biggest hope for Blue Fairy Studios is that others will truly see and feel the value of what we are doing  and the information we are providing, know it to be true and genuine, and to share that with others who could benefit from what we have to give.

Please visit her blog and read the course review she did for us. It would mean a lot to me and my team here at Blue Fairy Studios, because we do everything we do for you (and we know this will help make your life easier).

xoxo

 

The Pinterest Marketing Strategy for Bloggers that you can do in an hour or less each week! Pinterest for Business Tip: Have a strategy! Board Booster BOSS provides a complete set up and strategy for getting your pins seen, saves, and clicked! The Pinterest Marketing Strategy for Etsy Sellers that you can do in an hour or less each week!

Pinterest Analytics Explained: your “website” stats

Pinterest Analytics Explained: Understanding what the Website stats tell you about your pin performance.

This is part 4 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

In Part 3, we discussed the (limited) purpose and use of the “people you reach” section.

Today we are moving on to discuss the “website” section of Pinterest Analytics.

It’s important to note you will be able to see this data set ONLY if you have verified your website with Pinterest. 

For those of you that care most about driving traffic from Pinterest to your stand alone website, this is the MOST important section of your analytics dashboard.

This section specifically shows you the performance of pins that source back to your verified website.

Pinterest doesn’t make clear whether these values go on to include impressions, saves, or clicks made on repins of your original pins. While repins still link to your website, I have seen copies of pins recieve hundreds of repins from that copy and those values don’t seem to be reflected in the website analytics dashboard.

So this is a bit of a grey area. I’m inclined to say that the values you see under the website section do NOT include impressions, saves, or clicks made on any copies (repins) of your pin – but rather reflect only DIRECT impressions, saves, and clicks made on the original pin(s) on your account.

Regardless, this section of stats aims to show you how your original content (from your Pinterest verified website) is performing.

If you need a more clear, and complete, view of how your content is performing on Pinterest, then looking on your website’s at the referral traffic stats or using Google Analytics to track pin traffic to your website is what I’d recommend doing.

Unfortunately, I’m not a Google Anlaytics expert. I am just beginning to learn more about how to use it for more extensive Pinterest tracking myself – so perhaps in the near-ish future I’ll have some advice for you on this. But for now, you’ll need to do your own research on using Google Analytics, if you want more extensive data than what Pinterest Analytics can show you.

Other than the fact that the website analytics section shows you information that encompasses ONLY pins from your website, as opposed to all pins you add to your boards from other sources, the data itself reads much like the data from the “profile” section of the dashboard.

(If you’re unsure what an impression, save, or click entails, read Part 1 of this series.)

Troubleshooting your website stats:

It IS possible to experience a drop in overall “profile” stats and either stay the same or experience an increase in “website” stats.

What this could indicate is that overall you are getting fewer views or reaching fewer people, but that the percentage of your original content being seen, out of all the content you share from around Pinterest, is greater.

Ideally we want BOTH “profile” and “website” stats to trend upwards. BUT as long as the “website” stats aren’t suffering, we don’t need to get too worked up over a drop in the “profile” stats.

If your “website” stats overall are dropping, check these 3 things:

  1. Have you pinned new content from your website lately? I recommend a minimum of 2 pins per week that link back to your website. More if you’re able.
  2. Have you been pinning and re-pinning your site content to group boards daily?
  3. Are your pins visually attractive and does the text (copy writing) grab viewers attention?

If you’re getting lots of saves but not a lot of clicks:

  1. Check your pin’s visual appeal.
  2. Check your pin URL’s to make sure they aren’t broken. (Board Booster has a great feature that makes this easy)
  3. Be patient. Yes we all want people to click through to our site, but saves are where it starts. Saves are good because they get your content out in front of more and more people each time. The more people seeing your pin, the more opportunity you have to get those click throughs.

If you’re getting lots of impressions but no saves or clicks:

  1. Check your pin’s visual appeal and check for working URLs
  2. Check which group boards you are pinning to. Does anyone repin from the group board (How are other pins on the board performing?) You may not be sharing your content on boards that are very active or very relevant to your brand/biz/blog. Look for quality group boards.
  3. Check your consistency and be realistic about how long you’ve been pinning consistent content. Pins get better over time. One week isn’t long enough to gain traction on a pin. One month isn’t long enough to judge overall performance. Give it time and stay consistent.

If you aren’t getting any impressions, saves, or clicks:

It’s hard to nail this down to one specific issue, but you probably have some areas of your Pinterest set up that could use some help. Check out the resource library for video tutorials and webinars on best Pinterest practices.

Maybe you just need help pinning consistently? Check out Board Booster BOSS to learn how to streamline and automate your pinning strategy to help keep you consistent without taking up hours of your time each week.

At the very least, read the blog! There’s a TON of helpful material right here! (Subscribe to get new posts sent to your inbox.)

If you’ve got a question about your stats, visit me in the Mastermind Community on Facebook and let’s talk about it!

Until next time,

xoxo

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Pinterest Analytics Explained: “People You Reach” Stats


Pinterest Analytics Explained: What the "people you reach" data tells you.

This is part 3 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

Today we are moving on to the “people you reach” section of Pinterest Analytics.

And I have to be honest here. I hate this section.

I know, hate is a strong word. But I really really really despise the data given to users under the “people you reach” tab.

The data is presented in a confusing way, making it difficult for users to interpret what exactly is going on with their reach, and overall I just don’t think there is a whole lot of value in this particular set of stats.

But, nevertheless, we will persist, and try to make some sense out of the insensible.

The “people you reach” data attempts to show you how large your audience base is (and how much of that audience is engaging with pins from your account).

The problem with this data set that most people don’t realize, is that the numbers you see on any given day are an AVERAGE of all daily values from the past 30 days.

For instance, if you hovered over the graph and for today’s date and you saw the value 590,333 viewers, that is NOT the number of viewers you had today. That is the average number of viewers over the past 30 days, as of today. Tomorrow it will re-average the values for 30 days prior, and so on. It’s a rolling 30 day average.

To make matters MORE confusing, you can select a window of time in your analytics dashboard to view a graph from the past 7 or 14 days (or any date range you choose).

When you do this, the number in the black box to the left will change to reflect the average of those average values.

Confused yet?

Let me break it down further. I’m going to use small numbers and a 7 day window to make it easier to understand.

Say for the past 7 days you have these values as your “viewer count”:

12, 14, 17, 19, 16, 14, 13

Each of THESE values is an average from ALL values from the 30 day span prior to each date.

The value you’d get in that black box as “avg. monthly viewers” for this 7 day window then, would actually be the average of the above values (in this case 15). This makes the value an average of an average.

Which makes this data incredibly inaccurate, confusing, and not at all ideal. The only thing I can come up with for WHY Pinterest chose to display the data this way, is to help “even out” the peaks and valleys that you would see if you graphed the raw data, and to create more of a “trend line”. Thus, giving you an idea of the overall pattern of your audience growth.

What you should take away from this:

  • Leave the time frame as 30 days, always, in order to get a “truer” value . It’ll still be an average, but the larger set of data points makes it a bit more accurate.
  • Use this section as a snapshot of how your audience is doing in terms of growing (or declining). I wouldn’t recommend to read any further into this data set than that. Do you see a growth trend or do you see a decline? That’s all you can really get from this.

If you want to get a more accurate, more comprehensive idea of your audience growth, then you actually can get this data from the “profile” section of the dashboard.

You’ll have to export the data though and manipulate it yourself to show you a monthly sum of the daily raw values. If you’re not exactly tech or spreadsheet (Excel) savvy, then you’ll want someone who is to help you with this. Or you can accept the surface-level data available to you via Pinterest Analytics and call it good.

Either way, you’re better off focusing on the data from the “profile” section. “People You Reach” data has very limited value.

Just keeping it real.

If you’d like to get MORE helpful tips and tutorials for how to effectively use Pinterest to market your blog or biz, check out the Resource Library! ALL of the goodies I ever create for furthering your Pinterest education can be found in the Library.

 

      

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 

 

Pinterest Analytics Explained: What you need to know about the "people you reach"

Pinterest Resources: September

FREE educational materials for bloggers, sellers, and coaches. How to use Pinterest to market your blog & biz effectively!

I hope everyone is having a wonderful start to Q4! September is my FAVORITE month of the year! Soon, the leaves will be changing to a tapestry of oranges, reds, and yellows! I can’t wait for campfires and s’mores, crisp mornings and nights, apple cider and all things pumpkin!

I also can’t wait to load up NEW stuff for you in the resource library and membership materials! I’ve already put a few things up, but there is still more to come throughout the month. Here’s what FREE resources you can look forward to this month:

“What’s Trending?”

Each month I release a list of what is trending on Pinterest for each major topic category. You can use this list to brainstorm new board topic ideas, so that you can be sure to cash in on those trends and bring more traffic your way!

Pinterest Basics

This is a short video series I started to talk you through some of the very basic building blocks for Pinterest Marketing success. There are 3 videos (so far) and video #3 is uploaded already for September! This is a FREE resource, you do not need to be a member to view it.

However, if you ARE a member you get access to LOTS of other goodies, like the ones below.

Membership is just $12/mo and you can cancel anytime. Look at all the stuff our members are getting just this month!

Pinterest Case Study #5

Yep, I do one of these EVERY month. Case Studies are short 5-10 minute screenshare videos where I review a Pinterest account and provide my top 3 tips for improvement – plus a few bonus tips here and there. (Members Only)

Pin Pack #3

If you’re looking for a few templates to help make designing your pins easier, I’ve got you covered. These are created by my fabulous team designer, so they have that extra special professional touch!

Visit the library and grab this month’s downloads NOW! (Members Only)

Monthly eBook

I spend a lot of time writing blog posts that are helpful and full of tips and explanations. BUT for the casual reader, it can be a LOT to sift through. Not every post may resonate with you, and some posts may be JUST what you need right now. To make finding the information you care about easier for you. I’ve started to compile them into short ebooks.

The first one is for you bloggers out there and goes through 4 MUST DO’s to help you get the most out of Pinterest for your blog. Download it from the Library! (Members Only)

Monthly Tutorial

I like to make screenshare tutorial videos because sometimes it’s just easier to SEE how to do something than it is to read a list of instructions. Each tutorial video covers a specific piece of Pinterest strategy, that I use and recommend, to help you up your Pinterest game!

This month’s tutorial video will be “How To Use The Pinterest Search Bar To Create New Board Topics”. (Viewable by Members Only)

 

If you’re not ready to be a member, that’s ok! There’s still plenty of learning material available to you in the library! And Members and Non-members alike can ALWAYS visit the library to see what’s new!

Other opportunities for learning include:

Pinterest Mastermind Community on Facebook

Board Booster BOSS ecourse

 

As always,

Happy Pinning!-2

 

 

 

 

Pinterest Analytics Explained: Profile Stats

Pinterest Analytics Explained: Profile Stats

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

If you hover over the analytics menu button, you’ll see these options: overview, profile, people you reach, and website (once you’ve verified your site with Pinterest). I basically never mess with the overview section of the analytics, because it doesn’t give me enough information. It’s better to just check each section individually. But, of course, you need to understand what each of these sections show you, so we’re going to just tackle them one by one. Today we’re going to dive into the “profile” section of your analytics dashboard.

The Profile section gives you stats for impressions, saves, and clicks on your pins.

Remember, Pinterest counts any pin you add to any board as YOUR pin – regardless if the source of the pin is your website or someone else’s. Thus, the statistics you see here reflect impressions and actions that other people have made on any pin you have saved to any board on your account.

Really grasp this because a lot of people think that these numbers demonstrate how well their own (original) content is doing. They don’t. These stats include your content but, since these numbers include other content too, they will always be higher than the stats for your content alone.

When you are looking at the analytics “profile” screen you can toggle between impressions, saves, and clicks to view the trend graphs for any period of time. Pinterest offers easy date selection buttons for the past 7 days, 14 days, and 30 days, but you can use the date picker to select any range you choose.

If you hover over the graph on any day, you’ll get an exact number for the parameter you are looking at (impressions, saves, or clicks). The number you see in the dark gray box to the left is a daily average, calculated from the raw numbers over whatever time frame you have currently selected.

If you’re really data and spreadsheet (Excel) savvy, you can export these stats and do lots of really cool things.

For the average Joe (no offense to the Joe’s out there), these graphs are good enough to give you an idea of how well your account overall is performing. You can use the impressions values to gauge how visible your account is as a whole and you can use the saves and clicks values to gauge how valuable the content you are sharing is to your audience.

Content that is more relevant/valuable to your audience will get more saves and clicks.

What we care about:

We want to see the impression numbers growing as we add boards, content, and gain followers.

We want to see saves and click numbers growing. If we are pinning content that is relevant to our target audience, increasing save and click values tell us that we are hitting our target audience.

What if these numbers are dropping?

If you have been pinning at a steady rate, a drop in impressions, saves, or clicks may be temporary and due to a seasonal fluctuation where overall pinner activity is low.

If you have recently dramatically increased the number of pins you are adding per day, and your impression stats are dropping, your account may have a spam flag. You can try to contact the help desk to have them investigate. I advise waiting a few weeks to make sure the drop is continuous and significant. Otherwise, the drop may simply be normal fluctuation.

If you have recently decreased the number of pins you are adding per day (or have been wildly inconsistent with your pinning habits), you are likely to see these numbers drop when you are more inactive and rise again once you become more active.

What if my impressions are growing but my saves and clicks are not?

This could indicate that you are not sharing content your audience cares about. That means that either:

  1. You aren’t reaching your desired audience with your relevant content. (Solution: Check your SEO.)
  2. You may be reaching your desired audience, but are not sharing relevant content and so they are not saving/clicking. (Solution: Check your content quality and type.)

Growth does take time, so don’t be discouraged if a month into your Pinterest strategy your numbers haven’t grown like you want them to. Pinterest tends to show “snowball” like growth, but it can take a good 3-6 months to really see it.

If you’re not getting the growth you want, you might check out this course for using Board Booster to help maximize your Pinterest strategy for growth.

Click HERE to Check Out the Board Booster Course {and amazing Pinterest Resource Library!

If you have other questions or are struggling in other Pinterest areas (SEO, content, etc.) come join me in my Pinterest Mastermind Community or check out the Resource Library (or both) for tips on creating a solid Pinterest account and marketing strategy.

Click HERE to Check Out the Pinterest Mastermind Community!

We’ll cover the “people you reach” stats next time.

Until then,

Happy Pinning!-2

Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2

 

PINTEREST CASE STUDIES EPISODE 4

Pinterest Case Studies: Marriage As We Know It

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is the 4th edition of Case Studies and this week we are looking at Madison Anaya- writer at Marriage as We Know It.

Madison already has a great baseline board set-up. Base line boards help tell your followers what your brand is about and know what to expect from your content.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

SEO

Because Pinterest is a search engine taking advantage of SEO opportunities is a big deal. Being a bit more detailed in regards to board titles can really boost you reach and optimization ranking. (i.e. instead of a board titled “Easy Recipes” a title like “Easy Week Night Recipes” is a bit more SEO friendly)

BONUS TIP: Use the Search Bar to help you come up with Keywords for your board titles. 

Descriptions

Descriptions are another way to boost SEO. Not only does it tell your audience what they will find content wise within each board but the descriptions will also be used to get your board and it’s pins seen by people searching for the keywords you include within the descriptions.

Within your board, descriptions use different combinations of search phrases to help expand your audience. For instance, if you have a board titled “Organized Home” your description could read something along the lines of “Organization Tips, Kitchen Organization, etc.” Descriptions should be synonym phrases that help bring people to you.

Bulk Board Content

Boards, in my recommendation, should have a minimum of 25 pins before the board is made public. When people are searching for boards to follow they are wanting to be sure they are going to get a good amount of quality content. Having more than 25 pins creates the feel of a bulked up board.

BONUS TIP: Use Board Covers to create an aesthetically pleasing view of your account. Using collages make your page look choppy and not as organized. 

 

I can’t wait to hear how these tips help you!
Check out the Resource Library for the case study video & more Pinterest Tips  HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2

Must Do’s for Bloggers: Pinterest Embeds

Must Do's for Bloggers: Pinterest Embeds

We’re wrapping up the 4 Must Do’s for Bloggers to help make your blog posts more Pinterest friendly and thereby get more out of Pinterest!

We’ve already talked about:

Today we’re going to talk about a few more ways to integrate Pinterest with your individual blog posts.

Like we talked about previously, your pinnable images should always have ALT TEXT. Whatever you type into the alt text area for your image embed will get pulled into the description area of the pin whenever you or someone else pins directly from your blog post.

Once you’ve created a pin from your blog post, you can insert the PIN itself into your blog post to entice people to click and share it. You can ALSO embed whole board previews and even your profile!

This does involve using a line or two of code, but don’t panic! Pinterest makes this super easy with their Widget Builder.

NOTE: If you are a wordpress.COM user (not .org) you can skip these instructions and scroll to the bottom of this post for your embed steps).

To do this visit the Widget Builder and follow these steps:

  1. Choose pin, board, or profile – whichever you are trying to embed.
  2. Open Pinterest in a separate tab and copy the appropriate URL of your pin, board, or profile.
  3. Choose a Size/Location from the drop-down box (i.e.small, square, sidebar, etc.)
  4. For PINS, check mark whether you want the pin description to show up in your embed or not.
  5. Copy the code in the first box.
  6. Go back to your blog/page and switch to HTML (text) view.
  7. Paste it into your blog post/page where you want the embed to show up.
  8. Go back to the Widget Builder and copy the second box’s code (pinit.js code)
  9. Return to your HTML view and scroll all the way to the end of your text. You are looking for the part that reads </Body>.
  10. Place your cursor just before the < (NO SPACES!) and hit paste.
  11. Save/Update your post/page.

Be sure to view your post/page to make sure the code isn’t broken and that your embed shows up.  If it shows up as text, something went wrong somewhere and you need to try again, being sure to paste the code lines into your post while under HTML (code or text) view.

Once you’ve successfully embedded your code, people can now interact with your pin, board, or profile directly from your blog! Cool huh?

I recommend adding at least one type of Pinterest embed per blog post. (You can see mine at the bottom of this post!)

If you happen to be a WordPress.COM user (not .org), you can simply paste the URL of your pin, board, or profile into the body text of your post wherever you want it to show up. No need to go copying codes or anything 🙂

Happy Pinning!-2