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You know, you DON’T have to labor over pinning your original content every single day, or even every week. Tailwind (affiliate link) already makes it really easy to schedule lots of outstanding content in advance (saving you time daily, while offering you some other nifty features like looping!)
I’ve been working with clients for a good while now (several years) and I’ve gotten my processes pretty well streamlined. It takes me hardly any time at all to schedule pins for an entire month’s worth of blog content.
And it’s your lucky day because I’ve decided that this system is just too good not to share!
First you need to identify which blog posts you want to promote via Pinterest in the next month. Not promote as in paid promotions, but promoting as in pinning to your various boards and tribes – getting your content out there. And yes, you want to look forward to the month ahead and see what content might be the most relevant for the time of year or any holidays/events coming up.
I typically pick 4-5 blog posts. Now, this is just OLD content that I’m re-purposing. But you could also pick last month’s blog posts or if you pre-write and schedule your blogs to be published, you could use pins for those too. You can always save a couple spots for any new posts you don’t plan out in advance.
What do I mean by a couple spots?
Well once you’ve identified what content to push, I use a handy spreadsheet to plug in all the info I’ll need for each post so that I can easily copy and paste it into my pin draft in Tailwind. Since I recommend pushing 15 visually different pins to various boards each month, I create 15 lines to represent those 15 “spots” for the pins that I will schedule out for the month ahead.
NOTE: I tend to upload most of my client’s pin images because a) I might not have access to embed the images into their blogs or b) they’ve already got images in their blog posts and we’re just creating several alternates that they don’t want on their site bogging it up.
My spreadsheet has columns for Month & Pin #, Blog/Source URL, Copy & Hashtags, File Name, Tailwind Interval Start Date, Upload Confirmed, and Added to Tribes? (Y/N).
Once I’ve created my graphics, I simply plug in all the info for each design. This spreadsheet helps me easily see when I’ve scheduled each pin to start going out to boards and whether I’ve already added that image to a tribe or not.
TIP: When I write my copy and hashtags, I use a free online character count program like this one. Pin descriptions can only be 500 characters long, so a character counter helps me utilize all of my space without going over and having my sentences cut off.
When I have my spreadsheet filled out for the month, I simply have to upload my images into Tailwind and then copy and paste the info in for each one.
The LONGEST part of this process is filling out the spreadsheet and it might seem tedious – I mean why type it all in the spreadsheet when you can just do it directly on the draft to begin with?
You’re right, you CAN do that – but I find that this method helps keep me more organized. I can at a glance see that I’ve scheduled enough content for the month ahead. I have a record of what content I’ve already re-purposed or made alternate pins for. I have a record of whether I’ve pinned that new blog post already or not. I can sit down in one day and have everything planned out and done and don’t need to keep it on my brain all month long. And if later in the month I’m struck with a sudden panic that I’ve somehow missed pinning something or forgotten to do it altogether, well then my spreadsheet is right there to remind me of what I did (or didn’t) do.
Trust me, when you’re doing everything solo, having a record like this can be a lifesaver. You’ve already got too much on your to do list, and it’s easy for things to fall through the cracks when you’re trying to keep it all in your head.
This method saves you from having to reassess day to day or week to week. You only have to do this once a month!
I mean, you could get totally crazy and do MORE than a month if you wanted to – that’s what makes Tailwind so great! You can specify the exact date AND time to start releasing each an every original content pin you upload or pin via the Tailwind browser extension.
Not a tailwind user? Still limping along using another scheduler or pinning manually.
Pro Tip: There is NO difference to Pinterest between using Tailwind to schedule your pins and pinning manually. I find that the time I save NOT manually pinning or working with a more basic scheduler is worth WAY more than what I pay to Tailwind for the service. Get a free trial HERE (affiliate link).
If you need help setting it up, check out this guide – or contact me! AND (one more link) if you’re just not sure how Tailwind can help you, check out these real results from my clients and the Tailwind’s expected results.
So here’s what my spreadsheet looks like once it’s all filled out (note, I also group rows so that I can minimize previous months and only see the current/future months):
You can see here that I’ve got September scheduled (actually these pins will run through the end of October). In October I’ll get all the pins uploaded to run through November.
So that’s it! All in all, once my graphics are created, it takes me about an hour to input all the info into my spreadsheet and schedule it out in Tailwind.
If you’ve got your own system, I’d love to hear it! Leave a comment or tag me in our Facebook Community.