Disclaimer: This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link, which I’ve indicated as affiliate links in parentheses, like this: (affiliate link).
I’m going to be real transparent with you all right now and do something I’ve never done before.
I’m going to publicly show you a few of my clients’ Pinterest stats (anonymously, of course). These are real people and real accounts. The growth is real, as are the declines.
My purpose in showing you all this is so that you can see what Pinterest is capable of. You can see the growth client’s get when we start putting time and effort into their profiles and original content. You can see the ups and downs over time. You get to see REAL results.
I’m a big fan of being REAL with you all. I’m never going to promise you 30 day explosive results or overnight success. Ask anyone who has ever worked with me and they’ll tell you that I always recommend:
-a consistent daily pinning strategy
-a foundation of niche relevant boards
–SEO SEO SEO in all the places
–new boards monthly
-new original content WEEKLY
-a serious time and effort investment of at least 3-6 months. (3 months to see growth potential, 6 months MINIMUM to see results)
You can’t half-a** this. If you want serious results, you have to put in serious work. My motto is “Quality in enough Quantity, Consistently over Time”.
If you AREN’T seeing ANY growth, ANY results, and you are ready to GIVE UP on Pinterest – or if results/growth is just slow as molasses – then it’s likely you have an issue with one or more of the following:
Quality: How’s your board topics, pin content, original content, pin visuals, pin captions, SEO, etc.?
Quantity: How many pins you are pinning of other’s and of your own content? How many boards do you have? etc.
Consistency: How often are you pinning? Is it sporadic? Is it spread out throughout the day or all at once? etc.
Time: Have you been trying your current strategy for two weeks? Two months? or Two years? When was the last time you changed up your strategy? When did you start really putting time and effort into Pinterest?
But I digress…
My point is, it’s one of my core values to be real with the information I give my clients and readers. So, to that end, check out these clients’ account stats!
Client A came to me with a Pinterest that had been run by an entity in India. (No offense to residents/natives of India, that’s just where her management company was based). The entity had very little understanding of how Pinterest worked and NOTHING was optimized. Her pins were very low quality, not optimized for Pinterest sizing, some images were not used legally, etc. She had been using them for a year! She needed a complete rehaul of her account, with niched boards, SEO, and better pin visuals/descriptions. We implemented that in July and in August focused on pushing out her original content and pinning daily. Here are her results:
Client B came to me with a similar situation. She needed a complete rehaul as well. We did a POWER UP and then moved her into Ongoing Management in month two. We’ve created branded pins for her and have been using Tailwind (affiliate link) to pin daily, keep an eye on her top performing boards, and pushing her original content to tribes. As a basically brand new account, growth will be slow, but look at how her profile views jumped from essentially nothing to over 176K from May to August! She’s also starting to accumulate clicks to her website – low numbers, but you have to start somewhere. Pinterest has a snowball effect…
Client C came to me with a beautiful Pinterest account that was already performing well, but not getting her many clicks back to her website. She needed a little cleanup as far as SEO goes, and also needed a little board “restructuring” to bring in some more niche topics and to consolidate boards with duplicate content. We also began designing pins for her with a consistent branded look. She began to see an increase in clicks to her site and we’ve since been experimenting with promoted pins to get her even MORE traffic! Take a look…
Now, you might notice in some of her graphs that things look a little wonky around the end of June – this is where we switched from using Board Booster to using Tailwind and things had to recalibrate a bit.
I’ve got loads more examples, but you should be able to see from the above that no matter where you are starting in your Pinterest journey there is *usually* room for improvement and growth! You can also check out this link to see typical results you can expect when using Tailwind (affiliate link)– which is the scheduling platform we recommend (and use for our own clients; we’ve used other platforms and Tailwind simply blows them all out of the water!)
So, how can Pinterest help you? Well, it can get you:
- more organic brand awareness/exposure
- more traffic to your website/blog
- more authority in your chosen niche
- more sales/readers/followers/raving fans
and if you need help, I’m here for you!
- Got a quick question? Comment below or pop over to our FB Group.
- Need an account rehaul/clean up or some optimizing done? Check out our Power Ups! (I’ve literally built nearly 100 Pinterest accounts from scratch ya’ll)
- Need someone to take the stress away and just magically make it all better? Check out our Management options!
And if you just need a shoulder to cry on, a hot latte, and a hug – because business is HARD sometimes – well, I can empathize with you, Google nearby support groups,. and commiserate with you via Zoom if you’d like 😉
Til next time,