You probably think of a Pinterest pin as the image you see when you scroll through your Smart Feed. And you’re partially right. In reality, a pin has several components: an image, a description, and a link.
In this post, we’re going to discuss your pin images. I know waaaaaay too many bloggers and biz owners and wannabe Pinterest power users who have really really bad pin images. They put so much effort into their SEO and group board hunting, but when it comes time to pin their own stuff – somehow SOMEHOW, a vast majority of internet users think they can rush past this super important part of their Pinterest strategy.
Image quality is brushed off so many times….SO many times that I am writing an entire blog post about it. It’s really insane.
“I don’t have time to make new pins”
“I know I need to resize all my images”
“I’m going to do [x, y, z] and then I’ll tackle my product photograpy”
You’re killing me, Smalls.
Because even if they KNOW it needs to be done, it’s never their top priority. It gets pushed back and back and back, until a year has gone by, they still haven’t fixed their pin images and they are wondering why Pinterest “failed” them.
Pinterest didn’t fail them. They failed Pinterest.
I don’t know where the idea came from that you can pin sub-quality, wrong sized, images to start with and just “fix it later” came from, but I’m here to tell you that unless you intend to spend a good amount of effort and energy and time making quality pin images (photos, graphics, etc.) THEN YOU DON’T NEED TO BE FOCUSING ON PINTEREST AT ALL.
Ouch. I know. I mean, I love Pinterest, and I really want you all to be able to leverage it for your blogs and businesses, but if you can’t do this one very important thing – then everything else you do on Pinterest will be in vain.
Not to mention, your pin’s image is like your brand ambassador. It’s the first thing your audience is seeing of you and your biz/blog. WHY would you want that first impression to be anything but ridiculously, out of this word, good?!
Because the quality of your pin on Pinterest matters SO much. Beyond simply looking “pretty” or having clear photography, a pin’s image quality plays a vital part in the Pinterest algorithm.
Pinterest puts a very high value on image quality. High quality, and creative, unique pins, with a vertical pin ratio (2:3) get more views, more saves, and more clicks. Pinterest is more likely to suggest your pins to other pinners, and rank them higher in search results, if your pin imagery is top notch.
It is not enough to pin a product on a white background and call it a day.
It is not enough to take a picture of the dinner or craft or whatever in front of you, in poor lighting, and upload it as a small square image pin and call it good.
It is not enough to use the same stock photo, or biz picture of yourself, over and over and over and use the same poor text layout to pin all of your blog posts. While the first pin might have been beautiful, the subsequent ones are no longer unique. And they all look the SAME — boooring!
SO what makes a good pin?
Size: Pinterest is now recommending 600×900 as the ideal pin aspect ratio. Since many users are mobile, this size is mobile friendly. I personally use 800×1200 and you can go up to 1500px long without your pin being cut off on desktop. On mobile, users may have to click for a closeup to view the whole of longer pins
Photos: Bright, clear, with good composition. If you don’t know anything about photography and are trying to pass off crappy phone pics as pins, please do yourself a favor and go learn some photography basics. Composition, light, and white balance is a good start. Stock photos are okay, with some graphic/text overlay (see graphics below). Lifestyle images do much better than plain product shots. If you’re selling a physical good, images of the product in use or styled photos are always going to be better than a single product shot on a plain solid color or gradient background.
Graphics: Like photography, graphics need to have good composition and balance. Your text should be easy to read. Your text to image ratio should favor imagery over text. Your text should be concise and add value to your pin image, to clarify the content or purpose of the pin.
There’s a whole page in the Pinterest for business help articles dedicated to helping you style your pins. I’d highly recommend reading it. (You can find it HERE.)
If you’re just starting out on Pinterest as a blogger or business owner, GET YOUR IMAGERY IN ORDER first before diving into a more comprehensive pinning strategy. If you need a brand strategist or photographer, get one. If you aren’t good with graphic design, reach out to me – I’d love to help you by designing pins for your content!
But whatever you do, please please don’t pin this:
(get it? worst pin ever? haha, I crack myself up)
For more Pinterest tips, tutorials, and other resources to help you become a pinning ninja, become a member of the Blue Fairy Studios Pinterest Academy!