New Pinterest Features: Hashtags, Board Sections, and PinCodes!

New Pinterest Features - December 2017!

It’s nearing the end of 2017! I don’t know about you but this year has been one wild ride!

If you’ve been following us for a while, you’ve probably noticed that we haven’t been blogging every week lately. That’s because when the holidays hit, starting with Halloween at the end of October, things get a little bit crazy around here! We start planning and prepping for our end of year business shut down and between the extra work up front for our clients, and trying to make time for the other aspects of daily life and family, we just have to let some things go in order to make room for other things.

Sorry if you’ve missed us!

We’re also busy planning for 2018! We have lots of ideas and things to share with you in the new year, and we’ll be looking forward to getting back into the groove once all the big holidays are over!

We’re officially on break beginning December 20th until January 3rd.

But before we go, I’d like to share a few updates with you. You know, since Pinterest has made SO many new changes in the past few months! We’ll be talking more about these cool new features and our expert recommendations for how to best utilize them, when we return from our break!

1) Hashtags are here.

Back in the day, hashtags were a big NO NO on Pinterest. We even wrote a whole post on WHY you shouldn’t use hashtags. This has changed! Hashtags are officially endorsed by Pinterest. Pinterest will even provide you a drop down list of suggested tags to use when you start typing one into a pin description. They ONLY work in pin descriptions, so don’t go hashtagging everything from your bio to boards! Pins only!

2) Board Sections are here.

Pinterest cited their number one requested feature as being a way to organize boards better… boards within boards. Their solution to this is Board Sections. These sections do not get a description of their own and are meant to function to help organize large boards into more focused sub-topics so that viewers can more easily find what they care about. I’ve been talking about these in my Community Group on Facebook, but I’ll be officially releasing my recommendations after the New Year.

3) PinCodes are here.

Pinterest released their version of QC codes and these things are pretty cool! They do not look like your everyday QC code, but they function the same way. You can create a PinCode image for any of your boards. You can then save/download the code to use in PRINT or DIGITALLY. Anyone who scans the code (with a phone app or other QC scanner) will be taken to your board. This has awesome implications for brick and mortar or product based businesses, but they can also be used/scanned digitally from a screen – making them usable to bloggers and other online businesses as well. I’ve already made a quick video tutorial that is available to Resource Library members, so go watch it and be amazed!

Alright, that’s all I have for now! We’ll cover these new features in depth after the New Year! I’m sure you all have PLENTY to keep you busy until then….

(P.S. Don’t forget to catch up on all the awesome webinars and teaching materials in the Resource Library!)

Enjoy the holidays!




Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!