Using Trends to Fuel New Pinterest Board topics

So now that I've lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let's talk about how to beat that brain block and come up with these new board topics regularly. One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool.

So now that I’ve lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let’s talk about how to beat that brain block and come up with these new board topics regularly.

One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool. At the top of your Pinterest page, there is an icon that I think looks like a compass (maybe it is, I don’t know). If you click that, you’ll come to a screen that looks like this:

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This is where you can find what is currently trending as well as new topics and “picked for you” topics.

All of these things are based on what people are currently searching for. In the case of “picked for you”, Pinterest looks at your search habits and pinning habits to compile these suggestions – which is one reason why I always say to pin for your audience and not your own interests (in addition to helping curate a useful Smart Feed).

The topics are presented in keyword friendly phrases that you can use! You might need to tweak the word order or add/subtract words to make them relevant to your audience, but the general root keyword phrases are already there for you to use – no Google keyword tool needed here!

You can click into specific categories at the top to see what’s trending in each category. And often, if you refresh the page, you’ll get different trending keywords each time (sometimes you won’t, but just check back in a few hours or the next day and it has usually changed by then).

Now, similar to the rabbit hole method of searching for group boards, this process can totally suck you in and you’ll end up distracted and scrolling through pictures of delicious cake pops or lifesize lego sculptures or something equally irrelevant. SO, I advise you to set a timer! Also, jotting down keyword phrases as you find them is helpful so that as you dig deeper and deeper, you don’t lose or forget about those previous ideas.

Once you’ve compiled a list of ideas – or your timer has run out – pick the ones that your content would mesh with as your first new board topics to make. Then assign each new board topic a date that you will create, fill, and publish the new board. I like to plan an entire month or two at a time.

Remember to aim for 1-4 new boards each month (on top of your previously established 15 foundational boards).

And also, don’t forget, if any of these trends go out of style (or are seasonal or holiday based), to make them secret and get them out of your board collection so that you don’t look totally out of touch with the current day/season!

xoxo

Psst! I’ve done the work for you!
Download this month’s FREE “What’s Trending?” list from the Resource Library.

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

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How to come up with new board topic ideas using the Pinterest discovery tool