This is part 4 of the Pinterest Analytics Explained series.
In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.
In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.
In Part 3, we discussed the (limited) purpose and use of the “people you reach” section.
Today we are moving on to discuss the “website” section of Pinterest Analytics.
It’s important to note you will be able to see this data set ONLY if you have verified your website with Pinterest.
For those of you that care most about driving traffic from Pinterest to your stand alone website, this is the MOST important section of your analytics dashboard.
This section specifically shows you the performance of pins that source back to your verified website.
Pinterest doesn’t make clear whether these values go on to include impressions, saves, or clicks made on repins of your original pins. While repins still link to your website, I have seen copies of pins recieve hundreds of repins from that copy and those values don’t seem to be reflected in the website analytics dashboard.
So this is a bit of a grey area. I’m inclined to say that the values you see under the website section do NOT include impressions, saves, or clicks made on any copies (repins) of your pin – but rather reflect only DIRECT impressions, saves, and clicks made on the original pin(s) on your account.
Regardless, this section of stats aims to show you how your original content (from your Pinterest verified website) is performing.
If you need a more clear, and complete, view of how your content is performing on Pinterest, then looking on your website’s at the referral traffic stats or using Google Analytics to track pin traffic to your website is what I’d recommend doing.
Unfortunately, I’m not a Google Anlaytics expert. I am just beginning to learn more about how to use it for more extensive Pinterest tracking myself – so perhaps in the near-ish future I’ll have some advice for you on this. But for now, you’ll need to do your own research on using Google Analytics, if you want more extensive data than what Pinterest Analytics can show you.
Other than the fact that the website analytics section shows you information that encompasses ONLY pins from your website, as opposed to all pins you add to your boards from other sources, the data itself reads much like the data from the “profile” section of the dashboard.
(If you’re unsure what an impression, save, or click entails, read Part 1 of this series.)
Troubleshooting your website stats:
It IS possible to experience a drop in overall “profile” stats and either stay the same or experience an increase in “website” stats.
What this could indicate is that overall you are getting fewer views or reaching fewer people, but that the percentage of your original content being seen, out of all the content you share from around Pinterest, is greater.
Ideally we want BOTH “profile” and “website” stats to trend upwards. BUT as long as the “website” stats aren’t suffering, we don’t need to get too worked up over a drop in the “profile” stats.
If your “website” stats overall are dropping, check these 3 things:
- Have you pinned new content from your website lately? I recommend a minimum of 2 pins per week that link back to your website. More if you’re able.
- Have you been pinning and re-pinning your site content to group boards daily?
- Are your pins visually attractive and does the text (copy writing) grab viewers attention?
If you’re getting lots of saves but not a lot of clicks:
- Check your pin’s visual appeal.
- Check your pin URL’s to make sure they aren’t broken. (Board Booster has a great feature that makes this easy)
- Be patient. Yes we all want people to click through to our site, but saves are where it starts. Saves are good because they get your content out in front of more and more people each time. The more people seeing your pin, the more opportunity you have to get those click throughs.
If you’re getting lots of impressions but no saves or clicks:
- Check your pin’s visual appeal and check for working URLs
- Check which group boards you are pinning to. Does anyone repin from the group board (How are other pins on the board performing?) You may not be sharing your content on boards that are very active or very relevant to your brand/biz/blog. Look for quality group boards.
- Check your consistency and be realistic about how long you’ve been pinning consistent content. Pins get better over time. One week isn’t long enough to gain traction on a pin. One month isn’t long enough to judge overall performance. Give it time and stay consistent.
If you aren’t getting any impressions, saves, or clicks:
It’s hard to nail this down to one specific issue, but you probably have some areas of your Pinterest set up that could use some help. Check out the resource library for video tutorials and webinars on best Pinterest practices.
Maybe you just need help pinning consistently? Check out Board Booster BOSS to learn how to streamline and automate your pinning strategy to help keep you consistent without taking up hours of your time each week.
At the very least, read the blog! There’s a TON of helpful material right here! (Subscribe to get new posts sent to your inbox.)
If you’ve got a question about your stats, visit me in the Mastermind Community on Facebook and let’s talk about it!
Until next time,