Using Trends to Fuel New Pinterest Board topics

So now that I've lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let's talk about how to beat that brain block and come up with these new board topics regularly. One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool.

So now that I’ve lectured all of you lovely readers on WHY you need to create new Pinterest boards regularly (see this post), let’s talk about how to beat that brain block and come up with these new board topics regularly.

One of the easiest ways to brainstorm a new board topic is to use the Pinterest Discovery tool. At the top of your Pinterest page, there is an icon that I think looks like a compass (maybe it is, I don’t know). If you click that, you’ll come to a screen that looks like this:

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This is where you can find what is currently trending as well as new topics and “picked for you” topics.

All of these things are based on what people are currently searching for. In the case of “picked for you”, Pinterest looks at your search habits and pinning habits to compile these suggestions – which is one reason why I always say to pin for your audience and not your own interests (in addition to helping curate a useful Smart Feed).

The topics are presented in keyword friendly phrases that you can use! You might need to tweak the word order or add/subtract words to make them relevant to your audience, but the general root keyword phrases are already there for you to use – no Google keyword tool needed here!

You can click into specific categories at the top to see what’s trending in each category. And often, if you refresh the page, you’ll get different trending keywords each time (sometimes you won’t, but just check back in a few hours or the next day and it has usually changed by then).

Now, similar to the rabbit hole method of searching for group boards, this process can totally suck you in and you’ll end up distracted and scrolling through pictures of delicious cake pops or lifesize lego sculptures or something equally irrelevant. SO, I advise you to set a timer! Also, jotting down keyword phrases as you find them is helpful so that as you dig deeper and deeper, you don’t lose or forget about those previous ideas.

Once you’ve compiled a list of ideas – or your timer has run out – pick the ones that your content would mesh with as your first new board topics to make. Then assign each new board topic a date that you will create, fill, and publish the new board. I like to plan an entire month or two at a time.

Remember to aim for 1-4 new boards each month (on top of your previously established 15 foundational boards).

And also, don’t forget, if any of these trends go out of style (or are seasonal or holiday based), to make them secret and get them out of your board collection so that you don’t look totally out of touch with the current day/season!

xoxo

Psst! I’ve done the work for you!
Download this month’s FREE “What’s Trending?” list from the Resource Library.

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

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How to come up with new board topic ideas using the Pinterest discovery tool

Why you should regularly create new Pinterest boards

Whyyou should regularly create new pinterest boards

You already know that boards are the system Pinterest uses for content organization. You’re free to create and curate boards on any topic, use any title, and include any content on these boards from any number of sources including:

  • Pinterest itself
  • Your website or any website with pinnable content (including video content).
  • Your computer via image upload, and attaching a redirect url.

But do you really know how to use this system to your marketing advantage?

If you’re using Pinterest to market your biz/blog, you’re probably in one of two camps:

1) You have no idea what boards to make

or

2) You go crazy making all kinds of boards. Possibly even boards that don’t relate to your target audience at all.

People in camp 2, this post isn’t for you. You typically don’t have a problem coming up with board topics, you have a problem with how you NAME them. So, this post and this post is for you.

Now, back to my camp 1 people.

Over the next few blog posts, I’m going to help you get through this brain block you’re experiencing when it comes to coming up with new board topics.

But before we get to that, it’s important that you realize WHY you need to create new boards.

If you’ve been following the blog or my FB group discussions, then you’ve probably seen me say that you need a minimum of 15 boards. This is your starting point, your baseline, your foundation. These 15 boards are the backbone of your Pinterest account and all future management/growth strategies.

But you can’t stop there.

Repeat, YOU CAN NOT STOP AT 15 BOARDS AND NEVER MAKE ANY MORE.

Why? Recency, that’s why. And SEO.

Part of the algorithm that tells Pinterest that your account, your boards, and your pins are valuable and worth showing to people is how often you actually put new, valuable content out there.

Now, yes, you could simply keep pinning to the same old 15 boards, theoretically forever, and that would count as putting new content out into Pinterest-land.

But here’s what would happen:

  1. Your original 15 boards would get huge. So big that they’d become overwhelming. No one could ever hope to reach the bottom. If you aren’t looping your old pins, those old pins would get lost forever and potentially never be seen again.
  2. Your content would get diluted. If you aren’t looping your pins, your older content is getting pushed farther and farther down and lost amid a sea of other content. Even if you are looping your pins,your content still probably isn’t coming back up often enough, since it will comprise such a small percentage of the total board content.
  3. Your board’s “duplicate content ratio” would skyrocket. Chances are, over long periods of time, you pin the same thing more than once. If you’re recycling pins manually to “loop” them, and you don’t have a process for deleting old or underperforming duplicate copies, then you will potentially have a LOT of duplicate content on your board(s). High duplicate content ratios indicate a lower value to Pinterest and the algorithm is less likely to show/suggest your pins to other users.

So creating new boards routinely isn’t JUST about recency. It’s also about maintaining order and quality.

And I mentioned SEO.

Creating new boards regularly, as part of a strategy for creating order and maintaining recency/quality, ALSO helps your search ranking because it allows for additional keyword phrases to be associated with content on your account. 

This ultimately helps you get found by users, since the number one function of Pinterest is as a search engine.

For example, you have a board for Fall Decor as one of your 15 baseline boards. Creating new boards, like Fall Mantle Decor, Fall Floral Arrangements, Fall Door Wreaths, DIY Fall Home Decor Projects, Autumn Tablescapes, etc.  help associate these additional keyword term phrases with your account.

So that when people use these phrases in the Pinterest search bar, Pinterest matches your boards/account with their search query and shows pins from your account among the search results.

Disclaimer: Recency/activity, relevancy/seo, and visual appeal/pin quality are ALL important to getting ranked higher. So you need to be nailing ALL of those key points.

I do NOT recommend that you go brainstorm and create tons of new boards all at once. While that would help your SEO, that would negate the recency (consistent activity) factor. It’s important to keep those two in balance.

What I recommend then is to create your first 15 boards. You can do these relatively quickly and don’t need to space them out. This gives you an SEO foudation, but also allows room to grow.

Then develop a strategy for creating new boards regularly. I recommend 1 to 4 new boards per month. That’s as little as once a month and as much as once a week.

Personally, when I am planning new boards for clients, I use a spreadsheet (or the Pinterest Planner) and I plan the board titles/topics, plus the dates to release new boards, for 1 to 2 months in advance. Then all I have to do is follow my schedule!

You could also create your new boards as secret in advance, and then just pin to them as you have time. So that when you need to release a new board, you simply toggle one of them from secret to public.

I recommend having 25 pins on each new board you make when it’s publicly visible, regardless of whether you pin to a secret board slowly over time or to a new public board all in once sitting. Give the board some “bulk” from the get go, enough pins on your new board for people who land on it to have something to scroll through.

If this all sounds really daunting to you, I promise it’s easier than it sounds!

Over the next few weeks, we’ll be talking about how to come up with all these new board topics so stay tuned! In the meantime, you might want to brush up on these 10 Pinterest Tips for establishing a good foundation.

Until then,

Whyyou should regularly create new pinterest boards (1)

xoxoDid you know there are EIGHT ready to go Board Topic Lists, based on popular niches/industries, in the Resource Library? These lists give you 15 board topic ideas to use and/or expand on so that you can get your baseline set up quickly and easily. Or you can use the ideas on these lists to fuel your future boards. Either way, you should definitely download these. Visit the Resource Library and grab yours today!

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

Why “following back” on Pinterest is a terrible idea

Why Following Back on Pinterest is a TERRIBLE idea, and what to do instead.

I don’t mean to rant, but what is the deal with “follow backs” on Pinterest?

I see it more and more lately as people start turning to Pinterest as a marketing platform – instead of just their Thursday night dinner inspiration.

“I follow back!”

I see it ALLL the time in various facebook groups when someone plunks down their Pinterest URL on a social share thread.

Ugh! For the love of all that is good and holy STOP using the follow back method on Pinterest!

stop treating pinterest like instagram

It’s not the same, it doesn’t work the same, and the follow back method is going to HURT your Pinterest experience and end up causing you a TON of frustration and wasted time.

Here’s the deal:

Pinterest has this thing called a Smart Feed. This smart feed learns your pinning habits, your search habits, and looks at who and what you follow on Pinterest to bring together a nice little collection of pins that you might be interested in, each and every time you visit and in real time as you use Pinterest.

When you blindly follow people back, with no other justification than because they followed you, you are throwing a giant wrench into the whole purpose of the smart feed.

Not only that, but you are actively making it HARDER for you to find content to repin on your own boards that is RELEVANT to your target audience.

Because the whole idea, for business owners and bloggers and anyone who is concerned with getting traffic to their website via Pinterest, is to pin content to your boards that is interesting to your target audience.

What happens when you “follow back”, just because, and without determining if their content is indeed valuable to you as repin content, is you introduce non-relevant content into your smart feed.

Over time as you continue to follow irrelevant accounts and boards, your smart feed becomes entirely useless, full of content you don’t really care about and that your audience won’t care about either.

You should ONLY follow accounts or boards that provide good content that you want to repin for your audience. In this way you will cultivate a smart feed that is relevant and useful.

So when you go to fill up your pin scheduling tool each week (or your secret boards if you are following my recommended Board Booster strategy), it will be super super easy to find content.

So don’t follow back.

If you’ve been following back, I recommend unfollowing 10  irrelevant accounts a week until you get through all of the accounts you follow, so that you’re only left with the ones that provide value to you.

And absolutely don’t do the follow unfollow thing. That’s just gross.
xoxo
If you’re struggling to figure out who your target audience/market is and how to reach them on Pinterest, the Resource Library is for you! In it you’ll find a pdf worksheet to help you define your target audience and lots and lots of video tutorials for how to uplevel your Pinterest strategy so you actually reach your audience! 

 

Stop treating Pinterest like Instagram! Why you SHOULDN'T be following people back!
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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

A Course Review for Board Booster BOSS

In August, our shiny new course was released on Thinkific alongside our Resource Library. It’s called Board Booster BOSS and it teaches a complete set up for automating your Pinterest activity, in a way that is strategic and will give you the most benefit/bring you the best results.

Well we got our first blogger review back today and we couldn’t be happier! Not only did she LOVE the course, she totally wrote a rocking review that captures all the things I hoped others would see and value!

If you haven’t guessed by now, I’m not one for bush-beating or stringing people along or for you know, promising the moon but delivering only a small sad rock. If you read our core values on our website homepage, you’d see that “real talk” is one of them; I don’t sell magic solutions. I sell pragmatic, strategic solutions that work – with a little effort and some time.

But even with “real talk”, I struggled to explain how this course is different from all those other courses out there. I know it is, I just couldn’t convey it in words.

Lucky for me, Allie over at Allie Nimmons Creative, did it for us.

Because really, I don’t want you to just take my word for it. I think quality is shown best by the testimony of others. My biggest hope for Blue Fairy Studios is that others will truly see and feel the value of what we are doing  and the information we are providing, know it to be true and genuine, and to share that with others who could benefit from what we have to give.

Please visit her blog and read the course review she did for us. It would mean a lot to me and my team here at Blue Fairy Studios, because we do everything we do for you (and we know this will help make your life easier).

xoxo

 

The Pinterest Marketing Strategy for Bloggers that you can do in an hour or less each week! Pinterest for Business Tip: Have a strategy! Board Booster BOSS provides a complete set up and strategy for getting your pins seen, saves, and clicked! The Pinterest Marketing Strategy for Etsy Sellers that you can do in an hour or less each week!

Pinterest Analytics Explained: your “website” stats

Pinterest Analytics Explained: Understanding what the Website stats tell you about your pin performance.

This is part 4 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

In Part 3, we discussed the (limited) purpose and use of the “people you reach” section.

Today we are moving on to discuss the “website” section of Pinterest Analytics.

It’s important to note you will be able to see this data set ONLY if you have verified your website with Pinterest. 

For those of you that care most about driving traffic from Pinterest to your stand alone website, this is the MOST important section of your analytics dashboard.

This section specifically shows you the performance of pins that source back to your verified website.

Pinterest doesn’t make clear whether these values go on to include impressions, saves, or clicks made on repins of your original pins. While repins still link to your website, I have seen copies of pins recieve hundreds of repins from that copy and those values don’t seem to be reflected in the website analytics dashboard.

So this is a bit of a grey area. I’m inclined to say that the values you see under the website section do NOT include impressions, saves, or clicks made on any copies (repins) of your pin – but rather reflect only DIRECT impressions, saves, and clicks made on the original pin(s) on your account.

Regardless, this section of stats aims to show you how your original content (from your Pinterest verified website) is performing.

If you need a more clear, and complete, view of how your content is performing on Pinterest, then looking on your website’s at the referral traffic stats or using Google Analytics to track pin traffic to your website is what I’d recommend doing.

Unfortunately, I’m not a Google Anlaytics expert. I am just beginning to learn more about how to use it for more extensive Pinterest tracking myself – so perhaps in the near-ish future I’ll have some advice for you on this. But for now, you’ll need to do your own research on using Google Analytics, if you want more extensive data than what Pinterest Analytics can show you.

Other than the fact that the website analytics section shows you information that encompasses ONLY pins from your website, as opposed to all pins you add to your boards from other sources, the data itself reads much like the data from the “profile” section of the dashboard.

(If you’re unsure what an impression, save, or click entails, read Part 1 of this series.)

Troubleshooting your website stats:

It IS possible to experience a drop in overall “profile” stats and either stay the same or experience an increase in “website” stats.

What this could indicate is that overall you are getting fewer views or reaching fewer people, but that the percentage of your original content being seen, out of all the content you share from around Pinterest, is greater.

Ideally we want BOTH “profile” and “website” stats to trend upwards. BUT as long as the “website” stats aren’t suffering, we don’t need to get too worked up over a drop in the “profile” stats.

If your “website” stats overall are dropping, check these 3 things:

  1. Have you pinned new content from your website lately? I recommend a minimum of 2 pins per week that link back to your website. More if you’re able.
  2. Have you been pinning and re-pinning your site content to group boards daily?
  3. Are your pins visually attractive and does the text (copy writing) grab viewers attention?

If you’re getting lots of saves but not a lot of clicks:

  1. Check your pin’s visual appeal.
  2. Check your pin URL’s to make sure they aren’t broken. (Board Booster has a great feature that makes this easy)
  3. Be patient. Yes we all want people to click through to our site, but saves are where it starts. Saves are good because they get your content out in front of more and more people each time. The more people seeing your pin, the more opportunity you have to get those click throughs.

If you’re getting lots of impressions but no saves or clicks:

  1. Check your pin’s visual appeal and check for working URLs
  2. Check which group boards you are pinning to. Does anyone repin from the group board (How are other pins on the board performing?) You may not be sharing your content on boards that are very active or very relevant to your brand/biz/blog. Look for quality group boards.
  3. Check your consistency and be realistic about how long you’ve been pinning consistent content. Pins get better over time. One week isn’t long enough to gain traction on a pin. One month isn’t long enough to judge overall performance. Give it time and stay consistent.

If you aren’t getting any impressions, saves, or clicks:

It’s hard to nail this down to one specific issue, but you probably have some areas of your Pinterest set up that could use some help. Check out the resource library for video tutorials and webinars on best Pinterest practices.

Maybe you just need help pinning consistently? Check out Board Booster BOSS to learn how to streamline and automate your pinning strategy to help keep you consistent without taking up hours of your time each week.

At the very least, read the blog! There’s a TON of helpful material right here! (Subscribe to get new posts sent to your inbox.)

If you’ve got a question about your stats, visit me in the Mastermind Community on Facebook and let’s talk about it!

Until next time,

xoxo

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Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!