Pinterest Analytics Explained: “People You Reach” Stats


Pinterest Analytics Explained: What the "people you reach" data tells you.

This is part 3 of the Pinterest Analytics Explained series.

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

In Part 2, we looked at the data you find under the “profile” section of your analytics dashboard.

Today we are moving on to the “people you reach” section of Pinterest Analytics.

And I have to be honest here. I hate this section.

I know, hate is a strong word. But I really really really despise the data given to users under the “people you reach” tab.

The data is presented in a confusing way, making it difficult for users to interpret what exactly is going on with their reach, and overall I just don’t think there is a whole lot of value in this particular set of stats.

But, nevertheless, we will persist, and try to make some sense out of the insensible.

The “people you reach” data attempts to show you how large your audience base is (and how much of that audience is engaging with pins from your account).

The problem with this data set that most people don’t realize, is that the numbers you see on any given day are an AVERAGE of all daily values from the past 30 days.

For instance, if you hovered over the graph and for today’s date and you saw the value 590,333 viewers, that is NOT the number of viewers you had today. That is the average number of viewers over the past 30 days, as of today. Tomorrow it will re-average the values for 30 days prior, and so on. It’s a rolling 30 day average.

To make matters MORE confusing, you can select a window of time in your analytics dashboard to view a graph from the past 7 or 14 days (or any date range you choose).

When you do this, the number in the black box to the left will change to reflect the average of those average values.

Confused yet?

Let me break it down further. I’m going to use small numbers and a 7 day window to make it easier to understand.

Say for the past 7 days you have these values as your “viewer count”:

12, 14, 17, 19, 16, 14, 13

Each of THESE values is an average from ALL values from the 30 day span prior to each date.

The value you’d get in that black box as “avg. monthly viewers” for this 7 day window then, would actually be the average of the above values (in this case 15). This makes the value an average of an average.

Which makes this data incredibly inaccurate, confusing, and not at all ideal. The only thing I can come up with for WHY Pinterest chose to display the data this way, is to help “even out” the peaks and valleys that you would see if you graphed the raw data, and to create more of a “trend line”. Thus, giving you an idea of the overall pattern of your audience growth.

What you should take away from this:

  • Leave the time frame as 30 days, always, in order to get a “truer” value . It’ll still be an average, but the larger set of data points makes it a bit more accurate.
  • Use this section as a snapshot of how your audience is doing in terms of growing (or declining). I wouldn’t recommend to read any further into this data set than that. Do you see a growth trend or do you see a decline? That’s all you can really get from this.

If you want to get a more accurate, more comprehensive idea of your audience growth, then you actually can get this data from the “profile” section of the dashboard.

You’ll have to export the data though and manipulate it yourself to show you a monthly sum of the daily raw values. If you’re not exactly tech or spreadsheet (Excel) savvy, then you’ll want someone who is to help you with this. Or you can accept the surface-level data available to you via Pinterest Analytics and call it good.

Either way, you’re better off focusing on the data from the “profile” section. “People You Reach” data has very limited value.

Just keeping it real.

If you’d like to get MORE helpful tips and tutorials for how to effectively use Pinterest to market your blog or biz, check out the Resource Library! ALL of the goodies I ever create for furthering your Pinterest education can be found in the Library.

 

      

Marissa is a self-proclaimed Pinterest addict. She lives in a small town just outside Louisville, Ky with her husband, 1-2 kids (depending on the time of year), and their Australian Blue Heeler. Outside of her Pinterest passion, she enjoys all things autumn, getting lost in good books, and exploring the city. She is always looking for new places and spaces to experience!

 

 

Pinterest Analytics Explained: What you need to know about the "people you reach"

Pinterest Resources: September

FREE educational materials for bloggers, sellers, and coaches. How to use Pinterest to market your blog & biz effectively!

I hope everyone is having a wonderful start to Q4! September is my FAVORITE month of the year! Soon, the leaves will be changing to a tapestry of oranges, reds, and yellows! I can’t wait for campfires and s’mores, crisp mornings and nights, apple cider and all things pumpkin!

I also can’t wait to load up NEW stuff for you in the resource library and membership materials! I’ve already put a few things up, but there is still more to come throughout the month. Here’s what FREE resources you can look forward to this month:

“What’s Trending?”

Each month I release a list of what is trending on Pinterest for each major topic category. You can use this list to brainstorm new board topic ideas, so that you can be sure to cash in on those trends and bring more traffic your way!

Pinterest Basics

This is a short video series I started to talk you through some of the very basic building blocks for Pinterest Marketing success. There are 3 videos (so far) and video #3 is uploaded already for September! This is a FREE resource, you do not need to be a member to view it.

However, if you ARE a member you get access to LOTS of other goodies, like the ones below.

Membership is just $12/mo and you can cancel anytime. Look at all the stuff our members are getting just this month!

Pinterest Case Study #5

Yep, I do one of these EVERY month. Case Studies are short 5-10 minute screenshare videos where I review a Pinterest account and provide my top 3 tips for improvement – plus a few bonus tips here and there. (Members Only)

Pin Pack #3

If you’re looking for a few templates to help make designing your pins easier, I’ve got you covered. These are created by my fabulous team designer, so they have that extra special professional touch!

Visit the library and grab this month’s downloads NOW! (Members Only)

Monthly eBook

I spend a lot of time writing blog posts that are helpful and full of tips and explanations. BUT for the casual reader, it can be a LOT to sift through. Not every post may resonate with you, and some posts may be JUST what you need right now. To make finding the information you care about easier for you. I’ve started to compile them into short ebooks.

The first one is for you bloggers out there and goes through 4 MUST DO’s to help you get the most out of Pinterest for your blog. Download it from the Library! (Members Only)

Monthly Tutorial

I like to make screenshare tutorial videos because sometimes it’s just easier to SEE how to do something than it is to read a list of instructions. Each tutorial video covers a specific piece of Pinterest strategy, that I use and recommend, to help you up your Pinterest game!

This month’s tutorial video will be “How To Use The Pinterest Search Bar To Create New Board Topics”. (Viewable by Members Only)

 

If you’re not ready to be a member, that’s ok! There’s still plenty of learning material available to you in the library! And Members and Non-members alike can ALWAYS visit the library to see what’s new!

Other opportunities for learning include:

Pinterest Mastermind Community on Facebook

Board Booster BOSS ecourse

 

As always,

Happy Pinning!-2

 

 

 

 

Pinterest Analytics Explained: Profile Stats

Pinterest Analytics Explained: Profile Stats

In Part 1 of our series, Pinterest Analytics Explained, we looked at some definitions for various stat parameters that Pinterest includes in their analytics section. These definitions are important to keep in mind as we go through the remainder of the series, so if you need a refresher click the link to Part 1 above.

If you hover over the analytics menu button, you’ll see these options: overview, profile, people you reach, and website (once you’ve verified your site with Pinterest). I basically never mess with the overview section of the analytics, because it doesn’t give me enough information. It’s better to just check each section individually. But, of course, you need to understand what each of these sections show you, so we’re going to just tackle them one by one. Today we’re going to dive into the “profile” section of your analytics dashboard.

The Profile section gives you stats for impressions, saves, and clicks on your pins.

Remember, Pinterest counts any pin you add to any board as YOUR pin – regardless if the source of the pin is your website or someone else’s. Thus, the statistics you see here reflect impressions and actions that other people have made on any pin you have saved to any board on your account.

Really grasp this because a lot of people think that these numbers demonstrate how well their own (original) content is doing. They don’t. These stats include your content but, since these numbers include other content too, they will always be higher than the stats for your content alone.

When you are looking at the analytics “profile” screen you can toggle between impressions, saves, and clicks to view the trend graphs for any period of time. Pinterest offers easy date selection buttons for the past 7 days, 14 days, and 30 days, but you can use the date picker to select any range you choose.

If you hover over the graph on any day, you’ll get an exact number for the parameter you are looking at (impressions, saves, or clicks). The number you see in the dark gray box to the left is a daily average, calculated from the raw numbers over whatever time frame you have currently selected.

If you’re really data and spreadsheet (Excel) savvy, you can export these stats and do lots of really cool things.

For the average Joe (no offense to the Joe’s out there), these graphs are good enough to give you an idea of how well your account overall is performing. You can use the impressions values to gauge how visible your account is as a whole and you can use the saves and clicks values to gauge how valuable the content you are sharing is to your audience.

Content that is more relevant/valuable to your audience will get more saves and clicks.

What we care about:

We want to see the impression numbers growing as we add boards, content, and gain followers.

We want to see saves and click numbers growing. If we are pinning content that is relevant to our target audience, increasing save and click values tell us that we are hitting our target audience.

What if these numbers are dropping?

If you have been pinning at a steady rate, a drop in impressions, saves, or clicks may be temporary and due to a seasonal fluctuation where overall pinner activity is low.

If you have recently dramatically increased the number of pins you are adding per day, and your impression stats are dropping, your account may have a spam flag. You can try to contact the help desk to have them investigate. I advise waiting a few weeks to make sure the drop is continuous and significant. Otherwise, the drop may simply be normal fluctuation.

If you have recently decreased the number of pins you are adding per day (or have been wildly inconsistent with your pinning habits), you are likely to see these numbers drop when you are more inactive and rise again once you become more active.

What if my impressions are growing but my saves and clicks are not?

This could indicate that you are not sharing content your audience cares about. That means that either:

  1. You aren’t reaching your desired audience with your relevant content. (Solution: Check your SEO.)
  2. You may be reaching your desired audience, but are not sharing relevant content and so they are not saving/clicking. (Solution: Check your content quality and type.)

Growth does take time, so don’t be discouraged if a month into your Pinterest strategy your numbers haven’t grown like you want them to. Pinterest tends to show “snowball” like growth, but it can take a good 3-6 months to really see it.

If you’re not getting the growth you want, you might check out this course for using Board Booster to help maximize your Pinterest strategy for growth.

Click HERE to Check Out the Board Booster Course {and amazing Pinterest Resource Library!

If you have other questions or are struggling in other Pinterest areas (SEO, content, etc.) come join me in my Pinterest Mastermind Community or check out the Resource Library (or both) for tips on creating a solid Pinterest account and marketing strategy.

Click HERE to Check Out the Pinterest Mastermind Community!

We’ll cover the “people you reach” stats next time.

Until then,

Happy Pinning!-2