Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2