In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is the 4th edition of Case Studies and this week we are looking at Madison Anaya- writer at Marriage as We Know It.
Madison already has a great baseline board set-up. Base line boards help tell your followers what your brand is about and know what to expect from your content.
OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.
Because Pinterest is a search engine taking advantage of SEO opportunities is a big deal. Being a bit more detailed in regards to board titles can really boost you reach and optimization ranking. (i.e. instead of a board titled “Easy Recipes” a title like “Easy Week Night Recipes” is a bit more SEO friendly)
BONUS TIP: Use the Search Bar to help you come up with Keywords for your board titles.
Descriptions are another way to boost SEO. Not only does it tell your audience what they will find content wise within each board but the descriptions will also be used to get your board and it’s pins seen by people searching for the keywords you include within the descriptions.
Within your board, descriptions use different combinations of search phrases to help expand your audience. For instance, if you have a board titled “Organized Home” your description could read something along the lines of “Organization Tips, Kitchen Organization, etc.” Descriptions should be synonym phrases that help bring people to you.
Bulk Board Content
Boards, in my recommendation, should have a minimum of 25 pins before the board is made public. When people are searching for boards to follow they are wanting to be sure they are going to get a good amount of quality content. Having more than 25 pins creates the feel of a bulked up board.
BONUS TIP: Use Board Covers to create an aesthetically pleasing view of your account. Using collages make your page look choppy and not as organized.