Pinterest Analytics Explained: Analytics Terminology

Pinterest Analytics Part 1: Analytics Terminology

Pinterest Analytics, available to Pinterest for Business users only, are a MUST for anyone using Pinterest to market or promote their own content (products, services, blog posts, etc.). But many users, especially those newer to Pinterest Marketing, are often confused by the terms and numbers. What do “impressions” mean? What numbers are important for me? What does it mean when the numbers drop?

This blog series aims to answer some of the more common questions about analytics. I’ll also identify and explain some of the stat trends you might see and what that means for your overall pinning strategy (i.e. what adjustments you may need to make).

To start, let’s do a quick tour of the analytics dashboard and discuss some terminology.

If you hover over the “analytics” menu button, you’ll see that you have 3 or 4 options in a drop-down box. Everyone should see “overview” “profile” and “people you reach”. If you’ve verified your website, then you should also see a “website” option.

If you do not see a “website” option, you need to go verify your website with Pinterest in order to see these stats. This is SUPER important if you are using Pinterest to market/promote your own content! If you’ve tried to verify your website unsuccessfully, and it’s been more than 24 hrs since you tried, you’ll want to put a ticket in with the Help Desk. They can help verify your site manually.

We’ll get into what each of these sections show us later in the series. For now, let’s iron out what each type of stat is:

  • An impression is the same as a view. That means a pin from your account showed up on someone’s screen as a result of the smart feed, a search query, etc.
  • A viewer is a single Pinterest user/account and is not the same as an impression. Several impressions may be attributed to a single viewer.
  • Pinterest shows a stat called “average engaged”. This represents the number of viewers taking an action and is different from an engagement. An engagement is an action taken on a pin by a viewer (save, click, etc.), it documents the number of actions taken. Average engaged documents the number of people taking action.
  • A save is the same as a repin. That means someone added your pin to a board. Where this gets tricky is that once a pin from person A is added to person B’s board, saves from person’s B’s board count toward THEIR analytics, not yours. So the save stats you see here are direct repins from a pin that links to YOUR Pinterest account (regardless of whether the content of the pin belongs to you).
    • Pinterest counts any pin you add to any board as YOUR pin. This includes:
      • all of your uploaded pin images
      • all of your saved pin images from anywhere on the web
      • all of your saved pins from anywhere on Pinterest
      • So, if YOU clicked “save”, then that pin is yours – the CONTENT may not be yours, but the pin is.
I know that’s super confusing! We’ll dig deeper into this and I’ll show you examples as we go through the series.
  • A click registers when someone is redirected from a pin on Pinterest to the website link associated with that pin. Again, this doesn’t mean they visited YOUR website, but this click is counted under your stats because the pin is saved from your Pinterest account.

Okay, we’re going to stop here and I’ll give you all until next week to wrap your heads around this info!

If you’re confused about any of the above terms, join me in my Pinterest Mastermind Community and let’s talk about it!

Check out the Resource Library for the case study video & more Pinterest Tips  HERE!

Until then,

Happy Pinning!-2

 

PINTEREST CASE STUDIES EPISODE 4

Pinterest Case Studies: Marriage As We Know It

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is the 4th edition of Case Studies and this week we are looking at Madison Anaya- writer at Marriage as We Know It.

Madison already has a great baseline board set-up. Base line boards help tell your followers what your brand is about and know what to expect from your content.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

SEO

Because Pinterest is a search engine taking advantage of SEO opportunities is a big deal. Being a bit more detailed in regards to board titles can really boost you reach and optimization ranking. (i.e. instead of a board titled “Easy Recipes” a title like “Easy Week Night Recipes” is a bit more SEO friendly)

BONUS TIP: Use the Search Bar to help you come up with Keywords for your board titles. 

Descriptions

Descriptions are another way to boost SEO. Not only does it tell your audience what they will find content wise within each board but the descriptions will also be used to get your board and it’s pins seen by people searching for the keywords you include within the descriptions.

Within your board, descriptions use different combinations of search phrases to help expand your audience. For instance, if you have a board titled “Organized Home” your description could read something along the lines of “Organization Tips, Kitchen Organization, etc.” Descriptions should be synonym phrases that help bring people to you.

Bulk Board Content

Boards, in my recommendation, should have a minimum of 25 pins before the board is made public. When people are searching for boards to follow they are wanting to be sure they are going to get a good amount of quality content. Having more than 25 pins creates the feel of a bulked up board.

BONUS TIP: Use Board Covers to create an aesthetically pleasing view of your account. Using collages make your page look choppy and not as organized. 

 

I can’t wait to hear how these tips help you!
Check out the Resource Library for the case study video & more Pinterest Tips  HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2

Must Do’s for Bloggers: Pinterest Embeds

Must Do's for Bloggers: Pinterest Embeds

We’re wrapping up the 4 Must Do’s for Bloggers to help make your blog posts more Pinterest friendly and thereby get more out of Pinterest!

We’ve already talked about:

Today we’re going to talk about a few more ways to integrate Pinterest with your individual blog posts.

Like we talked about previously, your pinnable images should always have ALT TEXT. Whatever you type into the alt text area for your image embed will get pulled into the description area of the pin whenever you or someone else pins directly from your blog post.

Once you’ve created a pin from your blog post, you can insert the PIN itself into your blog post to entice people to click and share it. You can ALSO embed whole board previews and even your profile!

This does involve using a line or two of code, but don’t panic! Pinterest makes this super easy with their Widget Builder.

NOTE: If you are a wordpress.COM user (not .org) you can skip these instructions and scroll to the bottom of this post for your embed steps).

To do this visit the Widget Builder and follow these steps:

  1. Choose pin, board, or profile – whichever you are trying to embed.
  2. Open Pinterest in a separate tab and copy the appropriate URL of your pin, board, or profile.
  3. Choose a Size/Location from the drop-down box (i.e.small, square, sidebar, etc.)
  4. For PINS, check mark whether you want the pin description to show up in your embed or not.
  5. Copy the code in the first box.
  6. Go back to your blog/page and switch to HTML (text) view.
  7. Paste it into your blog post/page where you want the embed to show up.
  8. Go back to the Widget Builder and copy the second box’s code (pinit.js code)
  9. Return to your HTML view and scroll all the way to the end of your text. You are looking for the part that reads </Body>.
  10. Place your cursor just before the < (NO SPACES!) and hit paste.
  11. Save/Update your post/page.

Be sure to view your post/page to make sure the code isn’t broken and that your embed shows up.  If it shows up as text, something went wrong somewhere and you need to try again, being sure to paste the code lines into your post while under HTML (code or text) view.

Once you’ve successfully embedded your code, people can now interact with your pin, board, or profile directly from your blog! Cool huh?

I recommend adding at least one type of Pinterest embed per blog post. (You can see mine at the bottom of this post!)

If you happen to be a WordPress.COM user (not .org), you can simply paste the URL of your pin, board, or profile into the body text of your post wherever you want it to show up. No need to go copying codes or anything 🙂

Happy Pinning!-2

Must DO’s for Bloggers: Rich Pins

 

Must Do's for Bloggers: Setting Up Rich Pins

“Rich Pins”, you’ve probably heard the term. But what are they exactly? Why are they good to use? And how do you use them?

GREAT questions! And not at all uncommon ones. So let’s discuss!

First, what are rich pins?

Rich pins are like regular pins, they have an image, a caption, and a redirect link. BUT rich pins also have a little bit of metadata attached to them, kind of like a permanent “stamp”, that gives the pinner a bit more information about the content the pin links to. This information can not be deleted by anyone who re-pins the pin.

Types of Rich Pins include Articles, Products, Recipes, and Apps.

You’ve probably seen them floating around Pinterest. If you’ve ever seen a pin with bold text, a price, or recipe ingredients at the bottom – THAT’S a Rich Pin!

Why are they good to use?

Rich Pins provide pinners with a little more detailed information about what the pin is linking to. So it’s good for casual Pinterest users when they are looking for something that matters to them. Descriptions can be deleted or changed. Not all pin images contain text to tell you about the pin content. Rich Pins provides a way to learn more about the pin while looking at it on Pinterest.

For business users, Rich Pins help boost your SEO and create a permanent bit of info on your pin that can’t be removed by anyone else (i.e. spammers). The pin will always reflect YOUR information.

So, how do we get to use them?

Every website platform has a different way you can enable Rich Pins for your content.

On Etsy, when you pin directly from a product listing the resulting pin is a Rich Pin by default.

If you are on Shopify, Pinterest provides these instructions to enable Rich Pins:

  1. Go to a specific product URL on your Shopify site  (this is a page that has a “Buy” or “add to bag” button)
  2. Copy and paste this product URL into the Rich Pin validator and type .oembed to the end of your product URL
  3. Click Validate
  4. After the preview appears, click Apply. You only need to apply with a single product URL from your website
  5. You will see your product Pins become Rich in 24 hours


If you are on WordPress, the easiest way is to install the 
YOAST SEO plugin. Then follow their instructions here.

For Squarespace Users, you simply need to validate one page/blog post with the Rich Pin Validator. Visit a page on your website that includes a pinnable image, highlight and copy the URL, then paste it into the validator.

For other stand alone websites, you can try to simply verify a page using the Rich Pin Validator to see if your platform automatically supports Rich Pins.

If that doesn’t work, you can enable Rich Pins using an actual block of code that you will need to edit and embed on your website. This is tricky if you aren’t familiar or used to working with code. You can find instructions HERE. But I highly recommend you don’t DIY this if you don’t know the first thing about coding – find someone to help you if you MUST resort to using the code method. You can always try searching on Google for your website platform name and “rich pins” to see if there are any special instructions to easily enable them.


One last thing! It’s super important to understand WHAT shows up as the “rich text” on your pins!

Article Pins (blog posts are article pins) include the title/headline, author/site, and story description.

Product Pins include the item price, availability, and where you can buy it.

Recipe Pins include the recipe name, ingredients, cooking times, serving information, and can even include ratings for that recipe.

Make sure, as a blogger, that you are ALWAYS adding a title to your posts (ideally one that has SEO in mind) and meta tags to your images! These are the two most important part of SEO that transfer to your Pinterest Pins!

And, obviously, if you don’t have Rich Pins enabled already, go do it now! 🙂

Happy Pinning!-2

Board Booster BOSS is here!

Board Booster BOSS Course is here! Increase your traffic and take your Pinterest Marketing to the next level!

You all, I am super excited, like JUADC (jumping up and down clapping) excited!

After spending hours and weeks crafting the perfect e-course on how to automate your Pinterest marketing strategy, Board Booster BOSS launched OFFICIALLY yesterday!! We’ve been having a party all week in my Facebook Group to celebrate!

(It might *also* have been my birthday yesterday, and I *might* have celebrated with chocolate chip cookie dough and street tacos. Though not at the same time.)

We played games and gave away 5 copies of the brand new Pinterest Planner (grab it here), and THREE Scholarships into the Board Booster BOSS course!


If you missed it, I’m really sorry. It was a fun time!

“But what is this Board Booster BOSS course anyway?”

I am SO glad you asked!

Board Booster BOSS is a 7-part webinar series that walks you through, step by step, click by click, the EXACT method, and strategy I use to set up and run Board Booster for my clients.

In it I’m teaching you:

  • How to register an account and connect your Pinterest profile
  • How to use Board Booster’s scheduling feature to put pinning on auto-pilot and spend just 1 hour on Pinterest each week.
  • How to automate pinning your content to all of your group boards with 1 pin.
  • How to set up Looping to recycle your old repinned content for new followers (this will save you HOURS!)
  • How to set up a campaign to automatically recycle your original content on all of your group boards
  • How to determine the best times to pin, per board
  • How to identify your top performing boards and group boards
  • How to use Board Booster’s extra features to clean up boards with duplicate pins, easily split boards, and identify broken pin links.

Each module features a short click-by-click video to guide you, so you’ll KNOW you’ve set it up right. With each video, you also get a transcript and an easy to follow checklist to download!

PLUS! There are additional resources like:

  • How to Plan Your Pinning Strategy (PDF)
  • How to Use the Chain Search Method for Group Boards (Video) – this is SO powerful!
  • Pinterest Tracker Spreadsheet Demo (Video)
  • Pinterest Tracker Spreadsheet (PDF)

I have gotten really great feedback from my beta testing students and I’m confident that if you’ve been struggling to make Pinterest work for you, and NOT spend hundreds of hours doing so, that this course will help you! This is the EXACT strategy and methods I use with my clients every day and they have seen amazing success on Pinterest.

One event blogger gained nearly 2K followers in 90 days and a business coach upleveled her audience from 4K to over 11K in the same amount of time! Each of them are now seeing increased traffic referrals to their website from Pinterest!

Board Booster B.O.S.S. is for you if:

  • You’ve signed up for Board Booster but are overwhelmed by all the options. Where do you start? What’s the difference between “random campaigns” and “scheduled campaigns”? Take a deep breath, I’ll walk you through it.
  • You’re a social media strategist or VA who handles Pinterest for clients and you’d like to shortcut your learning curve
  • You’d just like the quickest path to success with Pinterest! You’re tired of looking at your Pinterest analytics and seeing….nothing….  

 

The best part? You can preview it for FREE! Then, if you enroll in the full course before August 15th, you’ll automatically save $50!

 

Wanna check it out? Visit: the Blue Fairy Learning Lab!

 

Happy Pinning!-2