Must Do’s for Bloggers: Pinnable Images

Must Do's for Bloggers: Make Pinnable Images

If you want to share your blog content on Pinterest you need one really important thing… something to pin!

You MUST have a photo or graphic image in your blog post in order for your post to be pinned. If you don’t, and someone tries to pin your post from say a Pinterest browser extension, they’ll just get some ugly gray or moss green square with your blog post title in white letters. And that is not at all enticing people to visit your site.

 

What you need are “pinnable images”!

 

While, yes, any photo or graphic image can physically be pinned, that doesn’t mean they are ideal for pinning.

So what makes a good “pinnable image”?


Vertical aspect ratio:

Meaning taller than it is wide. A good minimum size is 735×1102. I often use 800×1200. You can even make them LONGER and do 800×4000 if you want! Longer pins are good for things like infographics, collages, step-by-step instructional pins, etc.


Good photo editing:

Meaning that you’ve balanced your brightness, contrast, white balance, etc. Photos that include good lighting. Words you want to be able to associate with your pin images include bright, airy, and clean.

Use eye-catching images and colors:

Pinks, reds, oranges, and corals tend to grab the eye more than cooler colors do and pins including these colors statistically perform better on Pinterest. That does NOT mean you can never use blues or greens, they’ll perform just fine too. Just pins with warmer colors tend to perform even better.

Minimal Text:

Don’t overwhelm viewers with walls of text on your pins. Text overlay is fine and it’s good to put your blog post title on your pins. But practice good design and strive for a balance between imagery and text – with a slight preference for imagery.

Minimal “blank” background:

You see this more with product pins. Something stuck in the middle of an all white or all neutral-colored background. Don’t do this! Again strive for eye catching, eye pleasing photos and graphics. It’s okay to have SOME negative space/white space – use those spaces for text overlay – but if more than 50% of your pin is negative space, it’s probably not going to perform as well as it could.

Create a cohesive look:

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Overall, remember that people on Pinterest are scrolling through hundreds of pins. Yours need to pop! Don’t let your pins get bypassed by creating horizontal/short, grayed out, and uninteresting pins!

If you’re not sure how to create these “pinnable” images/graphics, check out Canva.com. They even have a free “design school” to help you learn the basics of layouts, color usage, etc.

Or, you can mark this off your “to do” list and hire me to do pin design for you. 😉

Whatever you do, DON’T skip or skimp on the visuals! You’re taking enough time to blog, take the extra time to make your content shine with good visuals than will get repinned over and over!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2

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