Must Do’s for Bloggers: Verify your Pinterest for Business Account
The very first thing you should do when deciding to use Pinterest to market your blog content is to register for (or convert to) a Pinterest for Business account. Having a business account is free and enables lots of cool features, like analytics, rich pin capabilities, promoted pins, and more!
You can register for a business account here: https://business.pinterest.com/en
To convert an existing account:
- Log into Pinterest
- Click on your profile and view it in “boards” view
- Click the cog by your name for settings
- Select “convert to business account”.
The very next thing you should do is to verify your blog/website with your Pinterest account. This enables you to see impressions of pins from, repins from, and clicks to your blog content.
How you do this is going to depend on your platform. Here’s how you can do this for WordPress and Squarespace sites.
For WordPress.com users, verification is easy!
- Log in to your dashboard and head over to Tools.
- Click “available tools” and scroll down until you see the “site verification” settings.
- Open Pinterest in a new window and click into Analytics Overview.
- Click “verify website”.
- Copy the entire code in the pop-up box.
- Click over to your WordPress tab and paste this code in the Pinterest verification text field and save.
- Click back to Pinterest and click “finish”.
It might take a little time to verify, but sometimes it’s instant. If it hasn’t been verified in a day or two, try again. If it still hasn’t verified, you’ll need to contact the help desk.
You can see screenshots and instructions HERE.
For Squarespace users, Squarespace gives these instructions:
- In the Home Menu, click Settings.
- Click Connected Accounts.
- Click Connect Account.
- Select Pinterest from the Social Accounts menu.
- Log in using your Pinterest username and password.
- Click Allow to authorize the connection between Pinterest and your site. We’ll never post anything to Pinterest without your permission–this authorization adds an option to create a new pin when you publish new content.
If you’re on Shopify, Weebly, Wix, or a host of other platforms, check out this page for your site specific instructions.