Must Do’s for Bloggers: Pinnable Images

Must Do's for Bloggers: Make Pinnable Images

If you want to share your blog content on Pinterest you need one really important thing… something to pin!

You MUST have a photo or graphic image in your blog post in order for your post to be pinned. If you don’t, and someone tries to pin your post from say a Pinterest browser extension, they’ll just get some ugly gray or moss green square with your blog post title in white letters. And that is not at all enticing people to visit your site.

 

What you need are “pinnable images”!

 

While, yes, any photo or graphic image can physically be pinned, that doesn’t mean they are ideal for pinning.

So what makes a good “pinnable image”?


Vertical aspect ratio:

Meaning taller than it is wide. A good minimum size is 735×1102. I often use 800×1200. You can even make them LONGER and do 800×4000 if you want! Longer pins are good for things like infographics, collages, step-by-step instructional pins, etc.


Good photo editing:

Meaning that you’ve balanced your brightness, contrast, white balance, etc. Photos that include good lighting. Words you want to be able to associate with your pin images include bright, airy, and clean.

Use eye-catching images and colors:

Pinks, reds, oranges, and corals tend to grab the eye more than cooler colors do and pins including these colors statistically perform better on Pinterest. That does NOT mean you can never use blues or greens, they’ll perform just fine too. Just pins with warmer colors tend to perform even better.

Minimal Text:

Don’t overwhelm viewers with walls of text on your pins. Text overlay is fine and it’s good to put your blog post title on your pins. But practice good design and strive for a balance between imagery and text – with a slight preference for imagery.

Minimal “blank” background:

You see this more with product pins. Something stuck in the middle of an all white or all neutral-colored background. Don’t do this! Again strive for eye catching, eye pleasing photos and graphics. It’s okay to have SOME negative space/white space – use those spaces for text overlay – but if more than 50% of your pin is negative space, it’s probably not going to perform as well as it could.

Create a cohesive look:

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Use a few templates and rotate through them. That way all of your pins collectively create a “branded” look and feel. You can easily recognize content from certain pinners when all of their pins fit a color and style theme. This helps you stand out, gain visibility, and create brand awareness.

Overall, remember that people on Pinterest are scrolling through hundreds of pins. Yours need to pop! Don’t let your pins get bypassed by creating horizontal/short, grayed out, and uninteresting pins!

If you’re not sure how to create these “pinnable” images/graphics, check out Canva.com. They even have a free “design school” to help you learn the basics of layouts, color usage, etc.

Or, you can mark this off your “to do” list and hire me to do pin design for you. 😉

Whatever you do, DON’T skip or skimp on the visuals! You’re taking enough time to blog, take the extra time to make your content shine with good visuals than will get repinned over and over!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2

Must Do’s for Bloggers: Verify your Business Account

Must Do's for Bloggers- Verify Your Business Account

Must Do’s for Bloggers: Verify your Pinterest for Business Account

The very first thing you should do when deciding to use Pinterest to market your blog content is to register for (or convert to) a Pinterest for Business account. Having a business account is free and enables lots of cool features, like analytics, rich pin capabilities, promoted pins, and more!

You can register for a business account here: https://business.pinterest.com/en

 

To convert an existing account:

  1. Log into Pinterest
  2. Click on your profile and view it in “boards” view
  3. Click the cog by your name for settings
  4. Select “convert to business account”.

The very next thing you should do is to verify your blog/website with your Pinterest account. This enables you to see impressions of pins from, repins from, and clicks to your blog content.

How you do this is going to depend on your platform. Here’s how you can do this for WordPress and Squarespace sites.


For WordPress.com users, verification is easy!

  1. Log in to your dashboard and head over to Tools.
  2. Click “available tools” and scroll down until you see the “site verification” settings.
  3. Open Pinterest in a new window and click into Analytics Overview.
  4. Click “verify website”.
  5. Copy the entire code in the pop-up box.
  6. Click over to your WordPress tab and paste this code in the Pinterest verification text field and save.
  7. Click back to Pinterest and click “finish”.

It might take a little time to verify, but sometimes it’s instant. If it hasn’t been verified in a day or two, try again. If it still hasn’t verified, you’ll need to contact the help desk.

You can see screenshots and instructions HERE.

 

For WordPress.org users, you may need to use a plugin. Pinterest Verify plugin should make this easier for you. But, you can also follow the instructions here: 

 

For Squarespace users, Squarespace gives these instructions:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password.
  6. Click Allow to authorize the connection between Pinterest and your site. We’ll never post anything to Pinterest without your permission–this authorization adds an option to create a new pin when you publish new content.

If you’re on Shopify, Weebly, Wix, or a host of other platforms, check out this page for your site specific instructions.

 

 

Pinterest Analytics Tracker

Pinterest Analytics Tracker

Let’s just say today is Christmas and I’m Santa because you’re going to love your gift today! As you know I’m a Pinterest Strategist. That’s just a fancy way of saying I work with people & business every day to help them leverage Pinterest as the powerful marketing platform it is. It’s one of the most incredible things I’ve ever done!

Part of what I offer my clients is weekly stats. I track their analytics and send them weekly reports so they can see just how amazing Pinterest is when you use it correctly!

This week I’m celebrating some tremendous success for my clients and my way of sharing the confetti is to offer you one of my most prized tools!

I’m making available to you the exact Pinterest Analytics Tracker I use for all of my client’s stats and growth trends.

If you are looking for a thorough way to keep up with how well Pinterest is working for you then follow the link and download it today!

Just to share the love I’ve made a demo video to make it easier to use!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2

Pinterest Case Studies Episode 3

Pinterest Case Study- Karrie Marie VA

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is round three and this week we are looking at a service provider- Karrie Marie Virtual Assitant.

Most people assume Pinterest is a tool for bloggers and makers, but not so. Pinterest is a fantastic tool for VA’s, Social Media Managers, and other service providers. I highly recommend utilizing Pinterest to grow your following.

As far as this account I have to mention something that stands out immediately. The bio for this account is fantastic! It is rich with keywords, has a link to her website, a beautiful photo, and a call to action. She has fully taken advantage of her SEO opportunity within her bio.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

Board Covers

Having consistent Board Covers are great for creating a cohesive and visually appealing look for your Pinterest Account. Karrie took a nice approach and made custom board covers that match her branding. If you choose to do this be sure you are using a few different brand specific colors in order to make boards pop, stand out, and not get lost among all of the other boards. In Karrie’s case, she chose 3 brand specific colors.

However, you don’t have to make custom board covers. If you choose not to just be sure to choose covers that are similar and make your Pinterest look uniform and intentional.

BONUS TIP: Keep Group Boards at the bottom of the page. This helps keep your account neat and tidy and makes it easier to locate group boards.

Board Titles

I can’t stress enough how important SEO is with Pinterest. Becuase this platform is a search engine, how you optimize your descriptions, titles, and content can make all the difference in how well your Pinterest Marketing goes.

When writing your board titles, be specific. If you are wanting to provide “Twitter Tips” use that as your board title, don’t just use a one-word title (i.e. Twitter). Capitalizing on each opportunity for SEO is so important.

Also, be sure your board titles and your board covers match. This helps keep things consistent.

Use Brand Specific/ Niche Specific Boards

We all use Pinterest for various things- crafts, home decor, gift ideas, etc. If, however, you are pinning things that don’t match your brand my recommendation is to simply make those boards private. This will help your viewers and followers have a more directed and productive interaction with your account.

Just a few simple tweaks to your Pinterest account can do incredible things for you when it comes to growing your business awareness and customer base. Don’t forget to be consistently active with pinning every day to highlight to your audience that not only do you provide quality content but you provide it regularly.

 

I can’t wait to hear how these tips help you!
Be sure to check out the video for this case study HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2

https://www.pinterest.com/bluefairystudio/