In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is round two and this week we are looking at Whiffy Bean Bags.
Leah, owner of Whiffy Bean Bags, makes Lavender filled Flax Seed Bags that help with pain, tension, and stress. Lavender is incredibly soothing and these bags are a great gift or treat for yourself. I actually picked this shop because I used to make similar products on Etsy so I thought I could offer some helpful tips for their Pinterest. I was so excited to offer feedback.
Just scrolling through this account their SEO is pretty good. It’s important to remember to take advantage of every SEO friendly space to boost your visibility and get your account viewed by your target audience. (Need to figure out your target audience? I’ve got you covered! Just head to my FREE Resource Library to download a worksheet that helps you narrow that down!) Places to be sure to have SEO rich content are in the Bio as well as board and pin descriptions.
OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.
Organization and Visual Appeal
When scrolling through this account I noticed that the board covers were pretty inconsistent. It’s a great idea to create a cohesive look throughout your Pinterest account because the aesthetics of a page can either deter or attract your ideal audience. I also strongly recommend grouping similar board topics together. This makes your page easier to navigate and will highlight to your audience that you want to make sure they find the content they are looking for with as much ease as possible.
Fill up empty boards
I’d suggest making boards with fewer than 25 pins secret until there is enough content to be attractive to someone viewing the board. Less than 25 pins are not really enough content to make someone stick around.
BONUS SUGGESTION: Out of place and/or personal boards should also be hidden (or deleted). They are a bit confusing to traffic and that’s not ideal.
Remember: You can’t get traffic to your website if you can’t keep traffic on your Pinterest.
Make sure your boards reflect your target audience. I know I mentioned this earlier but I can’t stress this enough. If you aren’t pinning content that’s attractive to your audience it will be incredibly difficult to turn viewers into customers. It needs to be apparent from your boards who your target market is.
Just a few simple tweaks to your Pinterest account can make a world of difference when it comes to growing your business awareness and customer base. Don’t forget to be consistently active with pinning every day to highlight to your audience that not only do you provide quality content but you provide it regularly.