Best Type of Content to Pin: Beauty & Fashion

Best Content to Pin: Beauty and Fashion niche

You’ve got style, you’ve got class. You’re… a Beauty & Fashion Blogger! Goodness, how my mom-life appreciates you and your gift to the world. You offer tips, advice, and perfectly styled photos that take the guess work out of trying to figure out how to pull myself together. You are the real MVP!

To show my utmost appreciation for you I thought I’d offer a bit of strategy to help boost your Pinterest Marketing. After all, the world needs what you do- or we’d all just be walking around in messy buns and yoga pants wondering where our sense of fashion is hiding. So, today we are going to be looking at the BEST content to pin for the Beauty and Fashion niche.

But first, let’s talk some of the basic essentials for making sure your Pinterest is getting the reach it needs.

HERE ARE SOME PRACTICAL TIPS TO REMEMBER THAT WILL MAKE PINTEREST WORK FOR YOU:

  • SEO, SEO, SEO! I can’t say enough about Search Engine Optimization. Pinterest is a search engine so don’t be skimpy with the keywords you use in your board titles, descriptions, etc. Bring people in with great search terms- board titles can make all the difference.
  • If you are running out of content do a keyword search within Pinterest and look through different boards instead of pins. This will bring up pins that don’t always show up in your Smartfeed or typical search results. Only so many pins can show up at the top so this is a great way to find new content. My recommendation is to follow some of these boards. You’ll be glad you did when it’s time to find new content. Following people within your industry will save you so much time!
  • When brainstorming SEO friendly board names or descriptions for your boards I will always recommend searching right there within Pinterest. You will be able to see popular searches and learn what’s working (and what’s not) from other accounts.
  • Take advantage of free help when it’s offered. Be sure to get access to my resource library!

NOW, on to the good stuff!

HERE IS THE LIST OF BASELINE BOARD IDEAS FOR Beauty & Fashion Bloggers:

 

  1. Makeup Tips & Tutorials
  2. Makeup Inspiration
  3. Pantone’s Colors of the Year
  4. Skincare Tips
  5. DIY Bath and Beauty Products
  6. Summer/Fall/Winter/Spring Fashion (1 board for each season, rotate)
  7. Wedding Fashion/Makeup/Hair
  8. Hairstyle Inspiration
  9. Hair Color Inspiration
  10. Tattoo & Piercing Inspiration
  11. Style Collections (Boho, Street, Business, etc.)
  12. Handbags and Fashion Accessories
  13. Nail Art & Manis
  14. Color Collections
  15. Shoes, Boots, & Heels

Accounts to Follow:

  1. Orglamix
  2. Suzi | Cruelty-Free Kitty
  3. Hello Glow
  4. Who What Wear
  5. Fashion Gone Rogue
  6. Sephora
  7. Nordstrom
  8. Pantone Color

 

By now, you already know how amazing Pinterest is for your business/brand. Within this powerful tool is the ability to grow your visibility and get such a specialized reach that lands you right onto the screens of your ideal viewers. I’ve seen how Pinterest has changed everything for my clients- I can’t wait to hear how it grows your business as well!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Happy Pinning!-2

BFS Pinterest Planner

Pinterest Pin Planner

Organization is a powerful tool. So is Pinterest. Imagine what the possibilities are when the organization of a planner and the marketing strategy of Pinterest get together. That’s a powerful combo!

So, consider this Wednesday a day for the BEST Pinterest news ever! I’m preparing to release an incredible resource that is sure to help you maximize the power of Pinterest and maintain your growth momentum in the process. Are you ready to hear what I’ve done?? Good, I’ll tell you!

I am wrapping up the development of an EPIC Pinterest Planner! That’s right- this planner helps you strategize your schedule for Pinterest in a streamlined and SEO & growth strategy-friendly way!

Check out some of the awesome things that will be included!

  • Noting Target Market Details
  • Tracking Weekly Stats (because who doesn’t want to keep up with growth trends?!)
  • Brainstorming new board ideas by season, holiday, and month
  • Keeping track of group boards. This is going to be great for recognizing the best places to share your content.
  • BONUS sheet for Tailwind to keep track of tribes (#TailwindTribesForTheWin)
  • Goal planning & strategy
  • Pinning Schedule
  • SEO Worksheets
  • BONUS Special Board Booster Edition

 

I’m doing cartwheels I’m so excited for this planner to come out! Can you handle how great this is?? And, BONUS, it’s going to look so great! You’re going to absolutely LOVE this planner!

If you want first dibs (and a discount!), get on my newsletter list HERE! (You’ll also get access to the Free Resource Library this way, where there is a sneak peek page right out of the planner plus other awesome goodies!)

Otherwise, keep your eyes on the blog to find out when and how to get your copy! Until then…

Happy Pinning!-2

 

Best Content to Pin: B2B & Blogging

Best Content to Pin: B2B & Blogging

Running a successful business is our dream, right? We want to one day have the type of system that easily attracts our ideal clients without having to spend hours sending out proposals, seeking in Facebook Groups, etc. The best way to make the process of turning viewers into clients, buyers, or long time readers is simple- good marketing.

Pinterest is an incredible tool for gaining traffic from ideal clients. Creating boards, following accounts, and posting quality pins is the ticket to seeing the right people making it to your website.

But, what do we pin? I’m so glad you asked! Being that I run an online based business (and work with incredible people who do the same) I’ve learned what works and what doesn’t when it comes to filling up your boards. So, like any good Pinterest Savvy friend would do I’m sharing some of my suggestions for the best types of content to pin for a Business & Blogging focused account.

But first, let’s talk some of the practicals for making sure your Pinterest is getting the reach it needs.

HERE ARE SOME PRACTICAL TIPS TO REMEMBER THAT WILL MAKE PINTEREST WORK FOR YOU:

  • SEO, SEO, SEO! I can’t say enough about Search Engine Optimization. Pinterest is a search engine so don’t be skimpy with the keywords you use in your board titles, descriptions, etc. Bring people in with great search terms- board titles can make all the difference.
  • If you are running out of content do a keyword search within Pinterest and look through different boards instead of pins. This will bring up pins that don’t always show up in your Smartfeed or typical search results. Only so many pins can show up at the top so this is a great way to find new content. My recommendation is to follow some of these boards. You’ll be glad you did when it’s time to find new content. Following people within your industry will save you so much time!
  • When brainstorming SEO friendly board names or descriptions for your boards I will always recommend searching right there within Pinterest. You will be able to see popular searches and learn what’s working (and what’s not) from other accounts.
  • Take advantage of free help when it’s offered. Be sure to get access to my resource library!

NOW TO THE FUN STUFF!

HERE IS THE LIST OF BASELINE BOARD IDEAS FOR B2B & Bloggers:

Baseline Boards to Have:

  1. Entrepreneur Business Tips
  2. Business Finances / Bookkeeping
  3. Business Legal Advice
  4. Business Branding Tips
  5. Social Media Marketing
  6. Email Marketing / Newsletters
  7. Video Marketing
  8. Freelancing Tips
  9. Blog Ideas and Tips
  10. Graphic Design Tutorials
  11. Productivity & Time Management
  12. Web Design / WordPress Tips
  13. eCommerce Tips / Sales Tips
  14. Client Relations & Onboarding
  15. Public Relations / Public Speaking

Accounts to Follow for Content:

I absolutely love Pinterest for what I’ve seen it do for my clients! I’m positive these tips will help you see more traffic and get seen by the right people! If you are unsure if your account is where it needs to be you should sign up for a FREE Case Study and I’ll offer some tips to help you boost your account!

Don’t forget to sign up for the FREE Resource Library HERE

Have Pinterest Questions? Join my private Facebook Group- Pinterest Mastermind Community- HERE

Pinterest Case Study: Whiffy Bean Bags

Pinterest Case Study: Whiffy Bean Bag

In my private Facebook Group, I launched a fun new project: Pinterest Case Studies! I offered to do a free quick review of Pinterest for one follower a month as a chance for everyone to get my top 3 suggestions for sprucing up their Pinterest and taking it to the next level. This is round two and this week we are looking at Whiffy Bean Bags.

Leah, owner of Whiffy Bean Bags, makes Lavender filled Flax Seed Bags that help with pain, tension, and stress. Lavender is incredibly soothing and these bags are a great gift or treat for yourself. I actually picked this shop because I used to make similar products on Etsy so I thought I could offer some helpful tips for their Pinterest. I was so excited to offer feedback.

Just scrolling through this account their SEO is pretty good. It’s important to remember to take advantage of every SEO friendly space to boost your visibility and get your account viewed by your target audience. (Need to figure out your target audience? I’ve got you covered! Just head to my FREE Resource Library to download a worksheet that helps you narrow that down!) Places to be sure to have SEO rich content are in the Bio as well as board and pin descriptions.

OKAY, NOW FOR MY TOP 3 SUGGESTIONS. THIS IS WHERE WE DIG INTO WHAT’S REALLY GOING ON AND MAKE A FEW ADJUSTMENTS.

Organization and Visual Appeal

When scrolling through this account I noticed that the board covers were pretty inconsistent. It’s a great idea to create a cohesive look throughout your Pinterest account because the aesthetics of a page can either deter or attract your ideal audience. I also strongly recommend grouping similar board topics together. This makes your page easier to navigate and will highlight to your audience that you want to make sure they find the content they are looking for with as much ease as possible.

Fill up empty boards

I’d suggest making boards with fewer than 25 pins secret until there is enough content to be attractive to someone viewing the board. Less than 25 pins are not really enough content to make someone stick around.
BONUS SUGGESTION: Out of place and/or personal boards should also be hidden (or deleted). They are a bit confusing to traffic and that’s not ideal.

Remember: You can’t get traffic to your website if you can’t keep traffic on your Pinterest.

Target Audience

Make sure your boards reflect your target audience. I know I mentioned this earlier but I can’t stress this enough. If you aren’t pinning content that’s attractive to your audience it will be incredibly difficult to turn viewers into customers. It needs to be apparent from your boards who your target market is.

 

Just a few simple tweaks to your Pinterest account can make a world of difference when it comes to growing your business awareness and customer base. Don’t forget to be consistently active with pinning every day to highlight to your audience that not only do you provide quality content but you provide it regularly.

I can’t wait to hear how these tips help you!
Be sure to check out the video for this case study HERE!
Want to be featured in a case study? Follow this LINK and sign up!

Happy Pinning!-2