Last week we talked all about Buffer and how easy it is for anyone just beginning their pin scheduling process. This week let’s chat about a different program. One that is more advanced and offers some great features for anyone ready to get serious with their social media scheduling.
This week it’s all about Tailwind! They are a Pinterest and Instagram scheduling and analytics tool that has become pretty popular in the blog & business world. But, is it worth the hype? I’ve done the research and here is what I’ve come up with.
Listen, a great strategy for Pinterest can bring your business incredible growth! Tailwind offers some amazing features that will help you begin to see the traffic you need to get yourself out there.
Here are some of my favorite highlights for Tailwind:
- To be such an in depth program the price is pretty affordable. It comes in at just under $120 a year or $15 a month for Bloggers and Small Business.
- Canva is built in! Any small business or blogger knows the beauty that is Canva. We love that Tailwind has integrated it into their program so that we can easily add custom pins while scheduling.
- Tailwind allows you to add multiple accounts or work with teams. This is great for the social media managers, growing business, etc.
- Analytics are great! It shows you how many Follows, Re-Pins, Likes, etc., your page has gotten. It also gives stats for individual pins so you can see what’s popular among your viewers.
- Bulk uploading of images and bulk pinning from a website saves time (and we LOVE saving time!)
- Pinning from Instagram
- Browser extension (yay! These make scheduling pins SO easy!)
- Tailwind Tribes: belonging to a few of these can massively extend the reach of your pins! The idea is similar to group boards on Pinterest, but these are built into the Tailwind platform, making scheduling pins to and from these groups a breeze. They are also a bit easier to find and join than traditional group boards.
There are not many things I can say about Tailwind that would make it a deal breaker. But, there are some features that, from an organizational standpoint, just stood out.
Tailwind’s negatives are:
- There is the potential for there to be quite the learning curve when first starting out with Tailwind. Because of the many capabilities, the dashboard has been said to be a bit overwhelming for some.
- There is no ability to do pre-set weekly schedules. Schedules have to be set separately for each time and each day. That seems a little time consuming and cumbersome, but you ideally only need to do this once. (Although it’s always a good idea to periodically check when the best time to pin is for your account, and adjust your schedule accordingly.)
- If you are looking for an all in one social media management system- this isn’t it. Tailwind only works with Pinterest and Instagram so you will still need another program for any other platforms.
As far as Pinterest pin scheduling goes, Tailwind is a great option! I believe in the power of Pinterest, I’ve seen it bring growth, exposure, and success to so many people once they learn how to harness it’s power. Any scheduling software that caters to making Pinterest use easier I’m all for!
Want to give it a try?
Click HERE for a free month of Tailwind pro!