Why Blogging Is Good for Your Business’ Pinterest Strategy (And How to Marry the Two)

Why Blogging is Good for your Business, Why Blogging is Good for Pinterest, Pinterest Strategy for Bloggers, Pinterest Strategy for Businesses

You have a blog. You have a Pinterest. Now, all you need to do is run the two together for higher traffic on your blog. The two are a match made in heaven! Together, they can boost both your blog and your Pinterest strategy.

Blogging Makes Your Pinterest Strategy Stronger

Every month, Pinterest sees more than 2 billion content searches for anything from kid craft projects to stronger marketing strategies. That content often comes in the form of blog posts, which pinners read, pin, and repin. If it’s useful, catchy, and provides value for the reader, it will do well on Pinterest. Imagine the possibilities!

When you blog, you create consistent, endless content to pin on your boards. Your boards gain an identity, and you become a thought leader in the industry. You’re more likely to see increased traffic on your boards and enhance other elements of your Pinterest strategy.

On the flip side, you also get more traffic on your blog and website, which is the whole purpose of your Pinterest strategy.

Blog Readers Love Pinterest

Pinterest as a service is growing rapidly, and pinners visit more and more often for the purpose of finding articles to read.

This is especially true if you sell products on your ecommerce site, specializing in the home goods, food, or fitness categories. People want to not only view pictures of products that can make their lives more fulfilling but also read articles about how it’s done.

Use Pinterest to Drive Traffic to Your Blog

Because readers spend a great deal of time on Pinterest in search of new articles, it can be an excellent catalyst for blog traffic as you seek a higher return on investment. How do you achieve both a wider-read blog and a stronger Pinterest strategy?

Use SEO to Make Blog Pins Discoverable

Pinterest pins are indexed within the site, but it’s good to practice certain SEO techniques to make them easier to find. Start by making sure pins are searchable in the “Search Privacy” setting to allow public search engines to locate your blog. Use a catchy title, relevant keywords, and alt tags for your images to help search engines find your articles.

Upgrade Pins to Rich Pins

Rich pins are incredibly useful for improving your Pinterest strategy as a whole. A rich pin includes a photo and a title for your blog post as well as a short blurb or sneak peak into the article. It makes the pin look more professional and is more likely to get repined. Pinners are also more likely to read the article if they have a sneak peak first.

Organize Your Boards

We’re big fans of more organized Pinterest boards. With a little organization, your boards become easy to follow. Create a board dedicated to your blog, filled with your own blog post pins. You may also include some non-competing pins that can enhance the content of your blog. Keep it clean and pretty to attract more attention.

Focus on Imagery

If you want people to read your blog posts, great images on the cover of your pin and throughout your post will entice them to do so. Images enhance the text and make your pins more clickable. Blog pins with images tend to get far more repins than blogs with text alone.

Put a “Pin it” Button on Your Blog

You’ll naturally pin your blog posts to your Pinterest boards, but you’ll get more engagement if your subscribers do it for you. Make it easy with a “Pin it” button. According to research from Pinterest, this simple step will significantly increase traffic on your blog. When the site Allrecipes did this, people shared their recipes on Pinterest more than 50,000 times.

Pinterest is great for your blog. Your blog is great for Pinterest. Putting the two together generates more leads and brings more traffic to your blog, increasing your ROI exponentially, and creating a stronger online presence for your brand.
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