7 Tips for Writing the Perfect Pinterest Bio

 

Did you know your Pinterest Biography can actually help you get found? Check out how to optimize this area of your Pinterest profile with these 7 tips!

Your bio will be the first impression visitors have of your Pinterest board. When done right, it can increase your subscribers and followers and lend itself to a stronger brand on social media.

It’s not difficult to create a great Pinterest bio, but there are certain elements to consider. Here are some of my top suggestions for writing your Pinterest bio.

1. Keep It Short and Sweet

A little text is essential for your brand, but keep in mind that when people visit your Pinterest page, they’re looking for more visual interaction than words. Short and sweet is the best policy, especially since Pinterest only allows you 160 characters for your description.

Of course, start with your brand or personal name. Then, highlight the most important parts of your business and/or board, but don’t get too wordy. A couple sentences are more than enough.

2. Use Keywords…But Don’t Stuff

As you write your bio, keywords can help you make it searchable. Good keywords not only succinctly tell what you do, but they will also benefit your SEO strategy.

Just remember not to keyword stuff. Too many keywords will make your bio look cheap and tacky and can result in a search engine penalty that hurts your SEO rather than helps.

3. Include Your Tagline

Since you have very few characters to work with, but you want to make a good impression, work your tagline into the bio. If you don’t have a tagline, this is a great opportunity to make one. It’s basically one sentence that explains what you do and who you are. It should also include a keyword or two. See this list for examples of great company taglines.

4. Brand With Your Photo

The photo you use plays a key role in your Pinterest branding. Your photo should be professional and consistent with your brand. A headshot is also highly recommended, though your face doesn’t have to be fully visible. Let your personality shine through, but use your discretion.

If a certain color scheme dominates your Pinterest board, make that a part of your photo, whether you’re wearing those colors or standing in front of a background in that color scheme.

For most small business owners, it’s better to put a photo rather than a logo as your profile picture. A logo works well for a widely recognized company like Target, but not so much for a smaller organization. That being said, if you choose to do a logo, make sure it’s consistent with your branding and is clearly distinguishable as your company.

5. Have a Call to Action

Don’t miss out on an opportunity to encourage action from your visitors. After they read your bio, ask them to sign up for your newsletter, follow your board, visit your website, or contact you for more information. It can help convert the average visitor into a loyal customer. Here are some great examples of calls to action you might consider.

6. Link to Social Media and Your Website

Make it easy for visitors to convert to customers by linking to both your website and social media accounts. A link to your Facebook and Twitter accounts will increase your social media network and improve your connections.

7. Include Your Location

Even if you’re an online business open to the entire nation, it’s important to add your location. Stating your location helps with local SEO, for starters.

It can also your networking, as you can make valuable social connections. You don’t need to put your home address or even your home city. Just including your state and country will be adequate for these purposes.

Anyone can develop an excellent Pinterest bio with these fairly simple steps. Let your creativity flow and focus on consistent branding as you develop your profile page.

If you want more tips for improving your Pinterest strategy, follow my board!

 

Improve Your Branding with Pinterest Board Covers

 

Use your Board Covers to bring your brand identity to your Pinterest profile!

Keep your Pinterest on brand with cohesive board covers!

This article is all about bringing your brand to your Pinterest boards! It’s an important part of setting your Pinterest marketing campaign apart and identifying yourself as a creative leader in your industry.

I’ll go into great detail in this article, but if you’d like to visually see how it’s done, take a look at this video tutorial.

When you talk about branding your Pinterest boards, it’s hard to visualize what that looks like when it’s finished unless you can actually see it. I’ve asked permission from some of the wonderful people I’ve worked with in the past to show samples of how we’ve branded their boards.

Please note, Blue Fairy Studios does not actively manage the accounts used as examples in the video and thus the current look of these accounts versus the way they looked in the video may differ. Please defer to the video for the visual representation of the described examples below.

Pale and Chic with Sweetheart Elegant

The first one we’ll look at is Sweetheart Elegant, the author of which is an artist who paints portraits for weddings, couples, pets and similar. When I worked with her on this board, our goal was to get the board set up to reflect her target market, namely those interested in things like art for home décor, weddings, and similar content.

After establishing clear boards, we wanted to make sure that everything looked nice and flowed well with her brand. When I did her branding questionnaire, we determined that her primary colors were pink and black. I also noticed that her portraits use very soft colors.

Using this knowledge, we changed the board covers to reflect that. As you browse through her page, you’ll see that pink, black, and soft colors dominate the board. It flows well and has a cohesive style to brand her work.

Bright and Playful with Brick and Button

Let’s look at a second example from Brick and Button that has a more bold, playful brand. The author of this page essentially does Lego and button accessories. Again, our goal here was to make boards that fit her target market, so we focused on making colorful buttons and Legos the focal point.

We also looked at her color scheme, which is bright, colorful, playful, and fun. There are also a few softer colors that worked because of placement. Even if the color scheme varies slightly, you can create an overall cohesive look by strategically organizing the varying colors so that it looks intentional. You’ll see her success in that when visiting her board.

Strong Fonts and Colors for Blue Fairy Studios

You can also visit my board for Blue Fairy Studios to see how I’ve created my brand. You’ll notice that there are a lot of words on here because I like to share a lot of blog posts and tutorials, but I tried to focus on similar fonts throughout. I also used my signature pink and mint blue to keep things organized.

A Lesson in Constant Maintenance with Best Dress Ever

Finally, we’ll look at Best Dress Ever, the author of which makes and sells handmade dresses. This is a great example of the importance of constantly maintaining your boards to reflect your brand. We worked on her board a few months ago, and as time has gone by, things have gotten a little less organized. She also has lot of group boards, which she doesn’t have a lot of control over. Our next goal is to go through and reorganize some of her boards, changing the board covers to maintain the strong brand that she’s hoping to maintain.

The goal here would be to do the best you can to maintain the branding, which often takes creativity and frequent maintenance. It’s worth revisiting periodically to make sure you still identify with the look and feel of Pinterest.

Option 1 for Changing Pinterest Board Covers

Now that you’ve seen some of the well-branded Pinterest boards I’ve had the privilege of working on, it’s time to learn how to achieve that with your own. It starts with the ability to change your Pinterest board covers.

Start by visiting a board on your profile and clicking edit. It will pop up with a variety of options. You might want to glance over each to make sure they’re correct while you’re in the board, but to change the board cover, you’ll click the button that says “Change” next to the “Cover” category. This will generate a popup with arrows so you can scroll through each of the pins on your board.

Keep in mind your primary color scheme and fonts to choose a pin that will best reflect your brand. If you don’t like the way the pin appears in the cover frame, you can place your cursor over the picture, and click and drag any direction to change the view of the photo in the frame.

After you’ve chosen your new cover, make sure you hit save. Then, exit out of your Pinterest tab and return to make sure it worked correctly. Sometimes, Pinterest can be kind of funny, and you have to redo the cover page a couple of times to make it stick. Hopefully, that’s something they’ll update in the future!

Note that if you’re changing board covers on mobile, the finished product can look different on your desktop version. I recommend making changes to your board cover on your desktop to avoid this problem.

Option 2 for Changing Pinterest Board Covers

You can also change the board cover by adding a new pin to a specific board. Go into a board and click on “add a pin.” It will generate a popup for you to upload a pin from your device (if you created a specific board cover on Canva or you want to showcase your own photograph) or you can search the web for the perfect pre-generated pin.

A Word on Creating Your Own Pins for Branding Purposes

If you choose to upload your own pin, make sure you attach a URL to your shop or homepage so that it’s not a dead pin and does productive work for your Pinterest marketing.

As another caution, creating your own board covers can make your board look flat, monotonous, and dull if you aren’t careful. Your goal is to maintain visual interest, so avoid using the exact hues and fonts for each of your boards. Try to vary these so it looks cohesive, but not robotic.

Additionally, use more images than solid blocks of text. One of the reasons people visit Pinterest is for the images, so use layers, an image, or blocking to avoid making it a solid block of color and text.

 

Hopefully, this has helped you understand a little better what a great branded Pinterest board looks like!

If you like what you read here, make sure you follow my board to find other great tips on perfecting your Pinterest marketing strategies. You can also request a service here!

You can also check out these other accounts that I’ve had the pleasure to work with!

Current Clients:
Craft My Occasion
Kindergarten Toolkit
Our Italian Table
Orglamix
Kimra Luna

Sampling of Past Clients:
While They Slept
The Seaglass Seahorse
Handmade Happiness By Ruth

 

How to Tailor Content in Your Pinterest Smart Feed

fine tune pinterest smart feed, see relevant content in your smart feed, refine Pinterst newsfeed

How to Tailor the Content you see in your Pinterest Smart Feed: Tutorial and Video!

If you’re tired of scrolling through your Pinterest feed, coming across non-relevant pins for your target market, this tutorial is for you! It’s developed from a video tutorial I created previously. You can watch it here.

In case you didn’t know, your smart feed is the homepage you see when you first log into Pinterest. It’s composed of pins chosen for you based on your pinning habits, followers’ pins, the boards you follow, and the interest you pick when you first sign up or future interests you follow. Your smart feed will update as your habits and settings change.

By tailoring your smart feed, it will become easier to find relevant content to share with your target buyers and pin to your boards. It will pull your boards together into a more organized unit and provide you with an endless supply of content that you don’t have to search Pinterest aimlessly to find.

There are four recommended ways to tailor the content to your board: filtering by Boards, filtering by People, filtering by category, and unfollowing irrelevant boards/topics. I’ve discovered filtering by Boards or Category, and unfollowing boards/topics to be most effective.

Note that if you are using a mobile Pinterest account, you can only unfollow topics from mobile. You can’t follow, so if you’re working on curating your smart feed, hop on a desktop.

Filter by Boards

If you want your smart feed to show you the content you care about rather than what they think you care about, start by searching for a topic like “kids crafts.” Then, look at the filters available at the top of the feed. There’s All Pins (which is the default when you search), Your Pins, Buyable Pins, People, and Boards. Filter the results by Boards rather than All Pins.

When your results come up, you’ll see a series of boards that have those keywords in the title. It’s important to notes that whatever you search for will only yield results for boards with those search terms in the title.

You’ll have plenty of options available to choose from, but you don’t want to blindly follow all the boards in the search results. Click into the boards and take a look at the content. First, check the number of pins in the board to make sure it will have enough to sustain your needs. You can look at the summary at the top of the page and scroll through the content to make sure it matches your interests.

You can also click on the owner of the board to look at the rest of their content. Chances are if you like the board you see, you’ll like the rest of that person’s content as well. You can also see how many followers the owner has. If they have at least triple digits for followers, you know they’ve been around long enough to provide you quality content.

Browse through each of their boards to see if they have a series of great boards that you want to follow. If you like what you see for your target market, follow the person’s entire account. Otherwise, you can just follow specific boards.

As you look at someone’s account, you can also find groups that the pinner is a part of. You may stumble across some great group boards that you can follow for the benefit of your target audience.

Filter by People

Another way to filter your search results is with the People button. Again, you’ll only get search results with your search term in it. Apply the same methods of discovery you used with the Boards filter to discover boards and people worth following.

I personally prefer to search by Boards first, as it’s more likely to bring up relevant content to be used for your target audience and you’re more likely to find potential buyers within your target niche. Searching for People is more likely to bring up competitors rather than target market buyers. This is good for market research, but it’s not as helpful for curating your smart feed.

Unfollow Boards (or Topics… or People…)

You can also unfollow boards, topics, and people, that are irrelevant to your target market and buyers. This is most important if you have converted your personal Pinterest account into a business account.

To do so, click on your profile, and then click on Following next to your profile picture. It will show you three categories at the top of your boards: Topics, People, and Boards. Go into each of these sections and unfollow all ideas, boards, and people that are not relevant to your target market.

Like I said, this is especially important if you converted and cleaned up a personal account to use as a business account instead, since it’s highly likely many of the topics you followed when you first set up your personal account aren’t really on brand or niched toward your target audience now that you are a business account Pinner. In other words, DO THIS! K?

Follow/Unfollow Whole Categories

You have the option to follow whole categories or interests on Pinterest if you’d like. This isn’t quite as useful as following a single board or person, as you’re more likely to get broad and unspecific search results in your smart feed. However, if you’re transitioning from a personal board to a business board and need to change everything on your smart feed, this can get you started.

Start by visiting pinterest.com/categories. Choose a topic that you’re interested in, and choose one of the narrowed topics at the top of that board. You can follow one of those topics or follow one of the other sub topics shown.

This process requires jumping through a few hoops, and it’s kind of a pain. You’ll click through several different categories before you’re able to follow them, and it can take a few minutes to find what you’re looking for. It’s an option for tailoring your smart feed, but you’ll almost always get better results by following boards and people.

Alternatively, you can also UNFOLLOW Categories that you’ve previously followed which are no longer relevant to you.

Hopefully, this has answered some of your questions or concerns about getting the right content on your smart feeds. If you’d like to learn more tips and tricks for Pinterest, follow my board: Pinterest Pointers!

 

 

 

Why Blogging Is Good for Your Business’ Pinterest Strategy (And How to Marry the Two)

Why Blogging is Good for your Business, Why Blogging is Good for Pinterest, Pinterest Strategy for Bloggers, Pinterest Strategy for Businesses

You have a blog. You have a Pinterest. Now, all you need to do is run the two together for higher traffic on your blog. The two are a match made in heaven! Together, they can boost both your blog and your Pinterest strategy.

Blogging Makes Your Pinterest Strategy Stronger

Every month, Pinterest sees more than 2 billion content searches for anything from kid craft projects to stronger marketing strategies. That content often comes in the form of blog posts, which pinners read, pin, and repin. If it’s useful, catchy, and provides value for the reader, it will do well on Pinterest. Imagine the possibilities!

When you blog, you create consistent, endless content to pin on your boards. Your boards gain an identity, and you become a thought leader in the industry. You’re more likely to see increased traffic on your boards and enhance other elements of your Pinterest strategy.

On the flip side, you also get more traffic on your blog and website, which is the whole purpose of your Pinterest strategy.

Blog Readers Love Pinterest

Pinterest as a service is growing rapidly, and pinners visit more and more often for the purpose of finding articles to read.

This is especially true if you sell products on your ecommerce site, specializing in the home goods, food, or fitness categories. People want to not only view pictures of products that can make their lives more fulfilling but also read articles about how it’s done.

Use Pinterest to Drive Traffic to Your Blog

Because readers spend a great deal of time on Pinterest in search of new articles, it can be an excellent catalyst for blog traffic as you seek a higher return on investment. How do you achieve both a wider-read blog and a stronger Pinterest strategy?

Use SEO to Make Blog Pins Discoverable

Pinterest pins are indexed within the site, but it’s good to practice certain SEO techniques to make them easier to find. Start by making sure pins are searchable in the “Search Privacy” setting to allow public search engines to locate your blog. Use a catchy title, relevant keywords, and alt tags for your images to help search engines find your articles.

Upgrade Pins to Rich Pins

Rich pins are incredibly useful for improving your Pinterest strategy as a whole. A rich pin includes a photo and a title for your blog post as well as a short blurb or sneak peak into the article. It makes the pin look more professional and is more likely to get repined. Pinners are also more likely to read the article if they have a sneak peak first.

Organize Your Boards

We’re big fans of more organized Pinterest boards. With a little organization, your boards become easy to follow. Create a board dedicated to your blog, filled with your own blog post pins. You may also include some non-competing pins that can enhance the content of your blog. Keep it clean and pretty to attract more attention.

Focus on Imagery

If you want people to read your blog posts, great images on the cover of your pin and throughout your post will entice them to do so. Images enhance the text and make your pins more clickable. Blog pins with images tend to get far more repins than blogs with text alone.

Put a “Pin it” Button on Your Blog

You’ll naturally pin your blog posts to your Pinterest boards, but you’ll get more engagement if your subscribers do it for you. Make it easy with a “Pin it” button. According to research from Pinterest, this simple step will significantly increase traffic on your blog. When the site Allrecipes did this, people shared their recipes on Pinterest more than 50,000 times.

Pinterest is great for your blog. Your blog is great for Pinterest. Putting the two together generates more leads and brings more traffic to your blog, increasing your ROI exponentially, and creating a stronger online presence for your brand.
For more Pinterest Tips, follow our board!