“What kinds of things do I need to pin?”

Pinterest for Business.png

If you’ve been reading my blog posts lately, you probably read about what kinds of pins, visually, you should be pinning to your Pinterest boards.

But what about contextually? Nearly every client, and every person new to Pinterest, has asked me “But what kinds of things do I need to pin?”

This is a very hard question to answer and I really try to convey to the person asking that in order to answer that question, I need to know a lot more about their business, brand, and most importantly, their target audience/ideal consumer.

See here’s the thing:

If you don’t know who you are trying to reach, then you can’t know what kinds of content to pin.

Stick a pin in THAT. Remember it, my friends.

In addition, there is no magic formula that says “if you pin this, they will come”. Two people in the same niche, targeting the same people, might need to pin totally different things based on their individual approach, style, brand, message, etc.

Here’s my advice for today. Sit down and think, really THINK about who you are trying to reach. Write it out. And for the love of all that is good in the universe, please do not write “people who like my stuff” or “people with money”!

Go deep with this. Have you ever done a role playing game? You know, D&D type stuff where you have to invent a whole character? Do that. Invent a person, dress them up, describe their style, their likes and dislikes, their passions, their job…do they have kids? Do they cook? Do they go on crazy nature adventures? Do they take pictures of everything?

If you have never played an RPG before – pretend you are a movie producer and detail a character in a new movie you are making, or describe the actor or actress who would perfectly fit “x” role.

When you’re done, you shouldn’t have 1 or 2 sentences. You should have a paragraph. Or a nice, long, bullet point list. You should be able to describe this person to the police and have them do a sketch and put out an APB! (But don’t actually do that please…)

Then, and only then, come back and ask me “What do I need to pin to attract this kind of person to my Pinterest account?”

All that said… I am going to try and post a few ideas for various industries and niches – just to help get your idea trains running…

But in all earnest – please do NOT rely on these lists as the end all be all of what you should pin! Do your research homework. The best way to be successful in your biz is to do the foundational work. If you skip building your foundation, you might find things falling apart down the road – or having to go back and fix things that weren’t done right the first time!

Til next time…






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