“What kinds of things do I need to pin?”

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If you’ve been reading my blog posts lately, you probably read about what kinds of pins, visually, you should be pinning to your Pinterest boards.

But what about contextually? Nearly every client, and every person new to Pinterest, has asked me “But what kinds of things do I need to pin?”

This is a very hard question to answer and I really try to convey to the person asking that in order to answer that question, I need to know a lot more about their business, brand, and most importantly, their target audience/ideal consumer.

See here’s the thing:

If you don’t know who you are trying to reach, then you can’t know what kinds of content to pin.

Stick a pin in THAT. Remember it, my friends.

In addition, there is no magic formula that says “if you pin this, they will come”. Two people in the same niche, targeting the same people, might need to pin totally different things based on their individual approach, style, brand, message, etc.

Here’s my advice for today. Sit down and think, really THINK about who you are trying to reach. Write it out. And for the love of all that is good in the universe, please do not write “people who like my stuff” or “people with money”!

Go deep with this. Have you ever done a role playing game? You know, D&D type stuff where you have to invent a whole character? Do that. Invent a person, dress them up, describe their style, their likes and dislikes, their passions, their job…do they have kids? Do they cook? Do they go on crazy nature adventures? Do they take pictures of everything?

If you have never played an RPG before – pretend you are a movie producer and detail a character in a new movie you are making, or describe the actor or actress who would perfectly fit “x” role.

When you’re done, you shouldn’t have 1 or 2 sentences. You should have a paragraph. Or a nice, long, bullet point list. You should be able to describe this person to the police and have them do a sketch and put out an APB! (But don’t actually do that please…)

Then, and only then, come back and ask me “What do I need to pin to attract this kind of person to my Pinterest account?”

All that said… I am going to try and post a few ideas for various industries and niches – just to help get your idea trains running…

But in all earnest – please do NOT rely on these lists as the end all be all of what you should pin! Do your research homework. The best way to be successful in your biz is to do the foundational work. If you skip building your foundation, you might find things falling apart down the road – or having to go back and fix things that weren’t done right the first time!

Til next time…

Marissa

 

 

 

 

4 Pinterest SEO Checkpoints

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Did you know that SEO (Search Engine Optimization) isn’t JUST for websites and Google searches? It matters on Pinterest too! Pinterest SEO is how you get your pins, boards, and accounts found! Check out these 4 places you should be optimized for search on Pinterest.

1) Bio:

This is where you should have a few general keywords that explain what your business is all about. You should definitely also have your website or other main point of business url in your bio!

2) Your board titles:

Always, always use search friendly terms as your board titles. Stuck on what to call your board? Head to the search bar and start typing a few words that relate to your board’s content. Note the suggestions that auto-populate in the drop down menu and choose one of those! Make sure you a accurately representing your board’s content. For instance if your board focuses solely on breakfast recipes, don’t title the board just “Recipes” use “Breakfast Recipes”, “Easy Breakfasts”, “Gluten Free Breakfasts” or whatever you are focusing on with that board. If it is a hodge podge mix of meal ideas, you could title the board “Family Recipes”, “Healthy Recipes”, or “Easy Meals”. You want to stay general without being too broad.

3) Your board descriptions:

Descriptions should be in sentence format whenever possible. Try to work 2-5 keyword phrases into those sentences. Here you want to be a little more specific than you are with your board titles. So for instance, on our “Breakfast Recipes” board, we might have a description that reads “Easy, yummy breakfasts for busy mornings: smoothie recipes, overnight oats, make ahead breakfasts, easy muffins, and more breakfast ideas for the family on the go!” It’s OK to use keywords in a list within a sentence structure. You just don’t want a raw list that has no intro or wrap up, it’s boring and bland. Basically, try to use this space to add your own unique voice and tone while also improving your search rank with keyword phrases!

4) Your pin descriptions:

Each pin descriptions should be 2-4 sentences in length with at least 1 keyword phrase and no limit on how many you can fit into your 2-4 sentences. Here the big thing is to sound casual, conversational, interesting, and compelling to get viewers to click through. Think of your pins as a point of interest and traffic driver to your main site, not a point of sales – so nix the sales pitch. You also aren’t aiming for comments. You want people to save your pin or favorite it as that is how your pins will get spread across the Pinterest platform. So if you include a call to action, try something like “save for later”. Avoid lists of keywords like the plague here – even if they are enveloped in a sentence. But do work in at least 1 keyword phrase that relates to what is depicted in the pin image, the content it directs to, or your overall business.

A note about hashtags in descriptions:

Hashtags on Pinterest are generally frowned upon. Although they are clicky and will bring up other content tagged with the same hashtag, I recommend only using 1 type of hashtag: your very own personal “designer” hashtag. This can be your business name or some variant of it. If you use a designer hashtag on another platform, such as Instagram, use that same one on Pinterest in your pin descriptions. Only ever use this designer hashtag on pins you have created for your business that direct to some content/site of your very own. The only purpose this hashtag serves is to help redirect viewers to more of your own original content pins, so it would be counterproductive to tag repins of other people’s content.

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