Pinterest Board Covers (and why they are still important!)

pinterest-board-covers

Pinterest recently rolled out a whole new look! You may have noticed that your homepage looks quite different than it used to with a larger header space which places more emphasis on your profile picture and bio, increased “white space” around boards, a softer more rounded look to the board preview images, and a drastically reduced “cover image” space.

While I really like the cleaner look and feel, I have been lamenting over the cover image size reduction. For business profiles, having a cohesive look and feel of our own that is in line with our brand image is super important! Since Pinterest is a visual platform, having this cohesiveness is part of what makes our business profiles look different from the average user’s profile. It makes our profiles more appealing, put-together, and professional. It reinforces our brand identity and creates brand awareness.

The old model of Pinterest board covers made it super easy to really define a specific “look” or “style” on our home page. The new model? The new model has taken some of the power of that cover image away. Becuase cover images aren’t as big, they aren’t as attention grabbing as before, and they now have to practically compete with the pin preview images shown directly below the board cover image – since in those got an image size increase.

So does that mean board covers aren’t important anymore?

NO!

As much of a pain is currently is to set a board cover image and get it positioned exactly right (leftover glitches from the design transition, which Pinterest help desk has told me they are working to resolve), it is still worthwhile to keep your board cover images set to something visually appealing and relevant to that particular board’s content. And overall, ALL of the board covers should coordinate within a certain theme, style, or color palette that is appropriate for your brand and target audience.

The pin preview images do rotate to show the last two pins you added to that board. The increase in size of these preview images means you need to take extra care to pin “pretty” (visually pleasing) pins to your boards. You can’t always avoid a less than stellar pin image though, especially if you are pinning infographics or lists. My recommendation is to make sure the last two pins to your board at any given time are visually pleasing enough to not throw off the entire balance of your overall look on your home page.

For example, if you’ve got everything nice and set up to have this overal pastel, white, clean, airy look and feel – then having a black or dark colored pin preview image in one of those spaces on any of your boards would really mess up your sweet vibe. If you see this, just go find a pretty pin or two to add to that board real quick so that the other pin that doesn’t really jive with your overall look and feel will get pushed down in your pin collection and be “hidden” when anyone is looking at the main screen. That’s a pain, and not always possible, I know. Just be conscious of it and do the best you can! Ideally, you would never save a pin with a sub-par image… but it happens.

Hopefully, a bigger emphasis on images looking their best will entice pin content creators to up their game!