Pinterest for Business: 10 Quick Tips

 

10-quick-tipsPinterest is a fantastic platform for finding ideas and inspiration, and that makes it the perfect online platform to get your products/content seen and shared! If you are a creative business owner, and you haven’t considered Pinterest for marketing your products or services, you need to! Pins never “expire” and they have the potential to reach thousands upon thousands of potential buyers in a phone-tree like system of pins and repins. However, there is more to it than just sticking your products on a board and walking away. Read the following 10 Quick Tips to help your pins and profile get found on Pinterest!

1) Fill out your Bio with more than your weblink

SEO works on Pinterest too! Put a short description of you and your business utilizing keywords that are relevant to your business/products/content. See more tips for filling out your Bio here.

2) Utilize the search bar to find Board Titles and Keywords for Board Descriptions

Speaking of Keywords, that search bar is a great place to find them! Start typing in what you want your board title to be. Look at the search suggestions and choose the best fit for your board’s content. The search suggestions that pop up tell you what Pinterest users are commonly looking for. If you don’t see a search suggestion pop up, choose a different board title.

3) Avoid using the ”other” category for boards as much as possible

Pinterest decides who can see your pins as suggested content based on your SEO and your board’s category. Choose the one that is the most relevant. For instance, if you are a graphic designer, choose art. If you are a social media guru, choose technology. If you sell crochet wearables, choose women’s or men’s fashion or kids and parenting if you only make children’s sizes.

4) Make new Boards secret until they are full enough to be revealed

Don’t annoy your followers by pin dumping on them! Anytime you make a new board, make it secret so that you can pin to your heart’s content without showing up a thousand times in your follower’s feed. Toggle it to public once you’ve filled it up and you’ll still show up in their feed, but only once – which is plenty!

5) Aim for 30 pins on each board to start.

Create enough interest in your new boards by having 30 pins, give or take, before toggling it to public. Why 30? Once you create a board with 30 pins, you’ll be able to see that it’s a good enough visual “chunk” of material for viewers to digest. Fewer and you’re board looks empty, which can be construed as boring and cause potential followers to click away.

6) Aim for 15-18 boards with content that your target market would be interested in.

Like the general rule above of 30 pins per board, 15-18 baseline boards is a good visual chunk to make your profile look and feel well rounded out. It makes you look established, even if you only are just started and have a handful of followers. It says to potential followers, “hey! I have things to share and I’m sticking around!” As far as content that your target market would be interested in – Marketing 101. If you need help figuring this out, I’d really recommend checking out Allison Marhsal’s post here on her blog Wonderlass. She even provides a free printable worksheet! Although this is geared towards bloggers, you could totally adapt this for your product or service based biz!

7) Use 2 -3 keyword rich sentences in your pin captions.

2-3 Sentences is plenty of info for a caption. You don’t need to write a novel and you don’t want a caption that is uninteresting or, GASP, blank! Use Keywords to improve your Pinterest SEO, but don’t cram them in to your captions. Use a couple or a few within a casual, conversational, story-like caption.

8) “Sprinkle” your original pins on any board that is relevant.

You CAN pin the same pin to more than one board. Even though Pinterest will flag you and say “PSST! You’ve already pinned this!” Ignore them. Pin it again, to a different board, as long the pin will flow well on that other board too. Why? Some people follow whole accounts. But some people only follow specific boards. Pinning your own original content in multiple places increases the likelihood that those people who only follow specific boards will see your content.

9) Keep your brand image consistent by choosing similarly styled cover photos.

Your Pinterest look and feel can be controlled by the use of board cover images with similar colors, layout, typography, etc. Choose cover images consistent with your branding style/colors. Doing this will also make your Pinterest profile as a whole look very pulled together – like a classy lady! Alternatively, you can create branded pin graphics to use as board covers with a program like Canva. If you do this, make sure the pin has your weblink put into the URL field.

10) Organize your boards!

Help your viewers find what they are most interested in by keeping similar board topics together. Also keep seasonal or holiday specific boards at the top, and toggle them secret again once the season/holiday has passed. Make sure your most relevant biz/blog boards (or the ones with mostly/all of your original content on them) are also front and center (somewhere in the top row or in the middle of the first 3 rows).

BONUS TIP: Links put in Pinterest descriptions ARE clickable. Use this space to add additional weblinks where you or your business can be found on the internet, but ALWAYS put your primary weblink in the URL field, NOT the description field.

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