Let’s play a game of “good pin / bad pin”
I’ve been known to tell my clients what a “good pin” should look like, but I realize that’s often hard to grasp when you are just reading a description of an ideal. So I thought I’d take this week’s blog spot to not simply tell you what a good Pinterest pin is, but show you the top 2 issues I see MOST often when working with client’s images for Pinterest.
Good Pin Feature #1: Light, not Dark!
These pins are examples of what you should never do!
They are dark and not very visually appealing. When I say you want lighter pins – I don’t mean it has to be a complete white background. I don’t mean you only can use pastel colors and can’t ever use warm colors. I mean the brightness of your photos and the white contrast need to be on point. These are a couple photography terms you really really need to be familiar with if you are at all photographing things to pin on your Pinterest boards. Learn it, love it, do it!
To contrast the above images, look at this example!
Do you SEE the difference? How does this image make you feel versus the above? I don’t know about you, but I think that picture is dreamy! Another great aspect is that it’s not a small or horizontal image, which brings me to…
Good Pin Feature #2: Longer Pins get more news feed space, draw attention, and get more clicks and saves!
Both of these pins present their information in a light and bright color scheme, but the longer one is more likely to get noticed – simply because it’s bigger! Small pin images are easy to scroll past, especially if the image itself isn’t stellar.
I know you all have been on Pinterest and SEEN those beautifully staged, bright images. It’s more important than you think to have lovely Pinterest images. And yes, I know we are all busy and we all get…gasp…lazy…or we just don’t have the time or we think we’ll come back and fix it later (and we never do). But here’s the rub, if you want Pinterest to work for you, if you want people to click on your pins, save them, and follow them to your super duper website where you ultimately want them to be, then you really really need to put a bit more effort into creating drop dead gorgeous pins.
It’s not negotiable. All the search optimization in the world won’t save you if your imagery isn’t nice to look at.
Ask yourself these things when creating a pin for Pinterest:
- Is the white balance off? If so, fix it!
- Is the brightness off? If so, fix it.
- Is my pin a vertical image, longer than it is wide?
- If designing a graphic rather than using a photograph, ask am I using on trend color palettes? Is all my text legible?
- How does this pin image/graphic make me FEEL? Would I want to click on this image?
- How does this pin image/graphic compare to other similar pins of the same category?
Now go forth and re-evaluate your Pinterest pins! And be sure to follow the blog for more social media savviness!